The Franchise Leaders Forum Podcast

What separates the highest-performing franchisees from everyone else? Barb Moran believes it starts with something many leaders don't measure closely enough: franchisee engagement. 

Many franchisors focus on growing their systems, but long-term success depends on something far less obvious: building franchisees who are fully engaged in the business and invested in the success of the entire brand. In this episode, Barb Moran, CE...

Every franchisor dreams of selling more territories. Few stop to ask whether they're building a franchise system their franchisees can actually succeed in.

Every emerging franchisor wants to grow their brand, expand into new markets, and welcome new franchisees. But growth without the right systems, support, and profitability can create problems that are much harder to fix later.

In this episode, Amrit Dhaliwal shares why he's intent...

What happens when your franchise grows faster than the systems designed to support it?

Many brands dream about expansion, but growth creates a new challenge: maintaining the consistency, culture, and customer experience that made people fall in love with the brand in the first place. As locations multiply, leaders must find ways to support franchisees, protect the brand, and adapt to changing customer expectations without losing wha...

Jennifer Lemcke will tell you that the best thing she ever did before leading a franchise brand was spending a full year working inside one first. Learning every role from the ground up before she ever stepped into leadership is what eventually took her from General Manager of a single Ottawa territory doing $200,000 in system sales to CEO of a $537.3 million brand.

In today's episode, we sit down with Jennifer Lemcke, CEO of Weed M...

Most franchise leaders think franchisees resist the system itself, but the real issue is often a lack of buy-in from the beginning. 

In today’s episode, we sit down with Joel Worthington, former president of Mr. Electric, to unpack why franchisee buy-in is one of the hardest things for leaders to create and why communication is often the missing piece. After spending 16 years as a pastor before stepping into franchising, ...

Most franchise brands don’t have a growth problem. They have a disconnect problem.

You can have strong marketing, a solid development team, and still struggle to scale if those pieces aren’t working together. And for many franchisors, that misalignment between marketing and franchise development is the exact thing slowing growth without them realizing it. 

In this episode, we sit down with Lorne Fisher, founder of Fi...

You can have the right systems, the right strategy, and still struggle to grow if your franchisees don’t trust you. 

Today on the podcast we have Michelle Rowan, President of Franchise Business Review, to share what’s really driving growth behind the scenes of high-performing franchise systems. From building the company as employee number one to analyzing data from thousands of franchisees, Michelle shares what actu...

Stepping into a company your parents built sounds like a natural transition. It’s not.

In this episode, Tracy and Shannon sit down with Anne Huntington Sharma, CEO and President of Huntington Learning Center, to talk about what it actually looks like to lead a nearly 50-year-old franchise brand into its next chapter. From growing up in the business to building experience outside of it, Anne shares what it took to step into lea...

You think franchising is a proven path to success so why do so many people still get it wrong?

In this episode, we sit down with Therese Thilgen, co-founder of Franchise Update Media and franchise veteran with 38 years of experience to unpack what actually happens behind the scenes of franchising and why so many people make the same costly mistakes, even when they think they’re doing everything right.

Therese shares how she got...

What if the biggest thing holding your franchise back isn’t your model but your mindset?

In this episode, we sit down with Rob Flanagan, a franchise CEO who’s built brands at the intersection of culture, scale and systems and what he shares might challenge everything you think you know about growth.

From selling popcorn in a mall to leading Hounds Town USA, a fast-growing pet care franchise approaching 100 locations, Rob&...

Franchise growth is not about moving fast. It is about staying disciplined long enough to build something that lasts.

In this episode, Tracy and Shannon sit down with Paul Altero, co-founder and longtime CEO of Bubbakoo’s Burritos, to talk about what it really takes to scale a franchise brand over time. Paul shares how his decade at Johnny Rockets shaped his operator mindset, why franchising is truly a long game, and why provi...

Your title changes overnight. Your relationships change with it. Trust isn’t automatic.

In this episode of the Franchise Leaders Forum, Shannon turns the mic on Tracy to reflect on her first three years as a franchisor. What seemed like a natural next step from successful multi-unit franchisee to CEO quickly revealed a leadership shift she didn’t fully anticipate.

From facing litigation in her very first week, to realizin...

The IFA Annual Conference isn’t just another event on your calendar. It’s one of the most important rooms franchise leaders will step into all year.

In this special episode, Tracy and Shannon turn the microphones on each other ahead of the International Franchise Association’s Annual Conference in Las Vegas. Between Shannon’s nearly two decades of attendance and Tracy’s experience as a franchisor naviga...

Franchise leadership lives or dies by the strength of the franchisor and franchisee relationship.

In this episode, we’re joined by Tom Wood, President and CEO of Floor Coverings International, for a conversation about what effective franchise leadership actually looks like in practice. Having served as a franchisee, founding executive, growth leader, and CEO, Tom brings more than four decades of experience and a rare, balanced...

PR isn’t a “nice to have” in franchising, it’s a credibility engine.

Today we are chatting with Sherri Fishman, founder of Fishman Public Relations, for a conversation about how public relations has shaped franchise growth for more than three decades and why its impact is even more critical today.

Sherri takes us back to 1991, when she launched her firm after years working in franchise public relations, a path...

What if the biggest mistake franchise founders make isn’t moving too fast but hiring for the company they have today instead of the one they’re building?

Shelly Sun Berkowitz knows what it takes to scale with intention. What started as a deeply personal response to her grandmother’s need for better home care grew into BrightStar Care, a national brand with more than 400 locations and $750 million in systemwide reve...

What if the real differentiator between thriving franchise brands and struggling ones comes down to two simple traits: humility and hunger?

In this episode, Adam Contos, a high-performance leadership expert, former CEO of RE/MAX, and a leading voice in the franchise industry joins us for a conversation that cuts through the noise and gets to the heart of what truly drives franchise success. From his early days in the Marine Corps re...

What happens when the franchise you built, the one that looked wildly successful from the outside, starts quietly falling apart behind the scenes?

In this powerful conversation, entrepreneur and author Ciara Stockeland shares the unfiltered truth about the rise and unraveling of her retail franchise brand, including the moment she sensed something was wrong long before anyone else did. From early wins and national recognition to a f...

What if the biggest threat to your franchise system isn’t sales, development, or operations but the financial foundation you’re quietly ignoring?

In this episode, we sit down with the franchise finance authority, Ron Feldman, a 30-year veteran who has advised, funded, and evaluated many franchise brands through ApplePie Capital, FRANdata, and Franchise America Finance. Ron pulls back the curtain on the one thing that sep...