CMOs Off Script
Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing. In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues. Our goal is to provide diverse perspectives and spark ideas and action within the listener.
Episodes
In this episode of CMOs Offscript, Steve Tolle, Chief Technology and Product Officer at IgniteData, shares insights on the intersection of healthcare technology and marketing. He discusses the challenges and opportunities in clinical trials, the importance of thought leadership, and the need for effective marketing strategies in a noisy market. Steve emphasizes the value of building relationships and leveraging customer feedback to...
In this episode of CMOs Offscript, the hosts discuss the current trends in healthcare marketing, emphasizing the importance of authenticity and building genuine connections with clients. They explore how to navigate the complexities of the buyer's journey, the role of conferences in marketing strategies, and the evolving relationship between marketing and sales teams. The conversation highlights the need for internal marketing to e...
In this episode of CMOs Offscript, the hosts discuss the evolving landscape of healthcare marketing, focusing on the importance of account-based marketing (ABM) and the need for a long-term commitment to strategies that drive conversions. They emphasize the significance of data analysis and the role of marketing operations in successfully implementing ABM. The conversation also highlights the challenges and opportunities in the cur...
Discover what’s in and what’s out for healthcare marketing in 2025. This episode explores emerging trends, evolving strategies, and key insights to help marketers stay ahead in an ever-changing industry.
Budgeting is a crucial aspect of running an effective marketing organization, and in this episode of CMOs Off Script, our hosts Julia, Amanda, Bethany, Laura, and Nisha dive into the strategies that make it work. From navigating the challenges of aligning budgets with growth goals to finding the right balance between program spending and headcount allocation, this conversation is packed with insights.
With candid discussions on lev...
Q4 is the perfect time to lay the groundwork for a successful year ahead. Join our hosts Amanda, Bethany, Julia, and Nisha as they dive into top priorities for strategic planning for the upcoming year. From setting objectives and gathering feedback from cross-functional teams to determining program priorities and budget allocation this has something for everyone.
In this episode, host Bethany Hale dives deep into the art of working with marketing agencies alongside health tech leaders Julia Goebel, Laura Hill, and Nisha. Together, they share actionable insights on building successful partnerships, avoiding common pitfalls, and driving measurable success in agency collaborations.
In this episode of CMOs Offscript, Nisha brings together marketing experts Laura Hill, Amanda Boatright, Bethany Hale, and Julia Goebel to dive into actionable strategies for closing out Q4 successfully. With the end of the year in sight, they tackle essential Q4 priorities, from aligning sales and marketing to balancing immediate goals with long-term strategy.
In this episode, we tackle the crucial topic of maximizing conference ROI. Join the conversation as we share practical strategies for C-suite leaders and marketers to ensure that conference attendance leads to tangible business results. From brand building and lead generation to creating meaningful customer connections, the team breaks down what it takes to make the most out of your conference investment.
In this episode, we dive into the transformative power of AI in the marketing and sales landscape.
The panel shares their personal experiences with AI tools, including how they are using them to amplify content distribution, streamline market research, enhance competitive intelligence, and boost creativity.
From innovative event ideas to automating tedious tasks, these industry leaders discuss both the possibilities and limitations...
In this episode of CMOs Offscript, we tackle the challenges of shrinking marketing budgets and longer sales cycles, especially in the healthcare industry. As marketers, we are often asked to do more with less—less budget, fewer tools, and smaller teams. But how do we manage these constraints while still delivering impactful results?
Join our panel of marketing leaders as they dive into the realities of navigating tight budgets, the...
In this episode, we dive into the pressing issue of burnout among marketers, particularly those in the healthcare industry. With increasing pressure, shifting strategies, and the need to continuously educate leadership, marketing professionals are facing unique challenges that can lead to frustration and high turnover rates. Join our panel of experienced marketing leaders as they discuss a recent LinkedIn post that sparked a conver...
In this episode of CMOs Off Script, we dive into the evolving landscape of account-based marketing (ABM). We explore the pivotal role of sales and marketing alignment in successful ABM strategies, discuss the challenges and opportunities presented by emerging AI tools, and emphasize the importance of personalized content in driving impactful outcomes. The conversation also touches on the balance between ABM and traditional demand g...
In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.
From video conferencing to account-based marketing tools to project management and AI, Laura, Bethany, Amanda, Julia, and Nisha provide an in-depth overview of their p...
This conversation focuses on the importance of having a solid tech stack. Hosts Laura, Amanda, Nisha, Julia, and Bethany explain how effective digital tools can elevate sales and marketing operations. They also describe the challenges of implementing and managing these systems. Topics range from ineffective communications and data siloes to favorite CRMs and marketing tools.
In this episode, the hosts delve into the relationship between sales and marketing, discussing the challenges of aligning their goals, communication, and operational efficiency. They emphasize the importance of integration, regular communication, market insight, and goal alignment for successful collaboration between different teams.
In episode five, the hosts discuss critical marketing investments early-stage companies should make. From building a strong website to developing clear messaging and value propositions, the show outlines important steps that promote brand awareness and growth.
They share insights on how marketing needs evolve as the company grows. Topics include when to hire a generalist vs. specialized marketing firm, how to build and support a m...
In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing.
They delve into the importance of leading indicators, sales and marketing alignment, and the role infrastructure plays in accurately measuring and reporting KPIs. They also discuss the significance of brand awareness and i...
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