Fully Booked: The Hidden Gems Author Podcast

Fully Booked: The Hidden Gems Author Podcast

Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog. Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers. If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.

Episodes

May 29, 2025 48 mins

In this episode of Fully Booked, we talk with Dr. Ravi Iyer, a physician, TEDx speaker, and nonfiction author who knows how to turn big concepts into books that truly connect. Dr. Ravi shares how writing a book is a lot like giving a great talk. It’s all about knowing your message, understanding your audience, and delivering your ideas with clarity and emotion. Drawing on insights from cognitive science, he explains how nonfiction ...

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This week, Craig and Roland welcome Lauren Carter Reilly to the podcast—a trailblazing author who’s rewriting the rules of self-publishing by steering clear of Amazon entirely when it comes to finding readers for her Gothic horror series The Wonderful Lady B and her upcoming romantic comedy In This Fair Chase.

Lauren’s writing career has roots in her background as a classically trained actress, a background she used to captivate an...

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What does it take to write a full-length novel every week for months on end? In this episode of Fully Booked, we talk with author Alison McBain about her ambitious goal to write 52 books in a year, and how her first attempt led to 34 completed novels in 34 weeks, spanning a wide range of genres. While she didn’t hit her full target, writing over a million words in a focused sprint gave her the tools and confidence to try again, thi...

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On this week’s episode of Fully Booked, we explore the idea of writing with intentional ambiguity, a technique that involves leaving certain details unsaid to encourage deeper reader engagement. By strategically withholding information, authors allow readers to draw their own conclusions, imagine unwritten backstories, and interpret character motivations in different ways. Swedish author Karl Hörnell joins Craig and Roland to discu...

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After a decade of running an ARC service, we’re very familiar with getting reviews and how important they are to making your book stand out from the crowd. But attracting attention is just one way that reviews can help drive sales. This week, Fully Booked is joined by Roxanne Burkey and Charles Breakfield, co-authors who have built an entire strategy around using reader feedback to amplify their books’ visibility and build stronger...

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This week on Fully Booked, we’re joined by romance author Elle Christopher, whose debut novel is rooted in profound personal loss and emotional transformation. After the sudden death of her husband, Elle turned to writing as a coping mechanism for both herself and her five children. What started as a private act of healing eventually evolved into an immersive love story that has already struck a chord with early readers.

Drawing fr...

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In today’s episode of Fully Booked, we’re exploring how to build momentum in your fiction and make sure readers have a hard time putting your book down. Author and workshop leader Natasha Blandford, who writes as N.L. Blandford, joins Craig and Roland to discuss how to write compelling hooks and cliffhangers that keep readers engaged from the first page to the last. Drawing on her experience writing dark psychological thrillers and...

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You don’t have to be a comedian to bring humor into your writing, and just because your book isn’t a comedy doesn’t mean it can’t benefit from a few well-placed laughs. As veteran comedian, keynote speaker, and author Jan McInnis explains in this week’s episode of Fully Booked, humor is a powerful way to connect with your audience and make your message more memorable. Together, we explore what makes humor such an effective storytel...

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This week on Fully Booked, we’re joined by military thriller author and former U.S. Air Force special agent Derrick M. Jackson to discuss how real-life experiences can be used to shape compelling fiction. Rather than writing a memoir about his time in the military, Derrick crafted a high-stakes thriller infused with emotional authenticity pulled directly from the most intense moments of his career.

By drawing not just on the events...

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This week, we’re welcoming back a familiar face in both the self-publishing world and on this podcast. Dave Chesson, the creative force behind industry-leading tools like Publisher Rocket, returns to discuss one of his other major successes—Atticus. After more than two years on the market and continuous user-driven improvements, Atticus has steadily evolved and built a large, dedicated following. By blending the best features of wr...

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Besides a great book, what is it that makes readers remember you and keep coming back for more? According to award-winning brand strategist and personal brand navigator Lauren Clemett, an author’s success is directly tied to their branding. With years of experience helping authors amplify their visibility worldwide, Lauren reveals how the science of neurobranding shapes the way readers connect with your books—and why identifying yo...

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One of the most crucial aspects of writing is understanding your audience so that the stories you tell truly resonate. In today’s episode of Fully Booked, we explore this concept with author and speaker Randi-Lee Bowslaugh, who connects with her readers by sharing her personal experiences with mental health and autism. By blending storytelling with an engaging, accessible style, Randi ensures her books reach the people who need the...

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Writing a book is one thing—getting it published and into readers’ hands is another challenge entirely. For first-time authors, the process can feel overwhelming, but today’s guest, business consultant and author Jennifer Musser, shares a strategy to make it manageable. By breaking the writing and publishing process into smaller components—outlining, drafting, cover design, formatting, marketing, and more—Jennifer explains how auth...

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From visiting unfamiliar locations to speaking directly with locals, nothing beats experiencing key elements of your story firsthand. When possible, this kind of immersive research can make the difference between a good book and one that truly transports readers. In today’s episode of Fully Booked, Craig and Roland sit down with award-winning author Dr. Randy Overbeck to explore how direct, on-the-ground research enhances storytell...

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Can writing a book transform your career? In this episode of Fully Booked, we sit down with author and technologist R.D.D. Smith to explore how professionals can use writing as a powerful tool to build credibility and open new opportunities. Drawing from personal experience, Roger shares how writing books helped him gain industry recognition, secure career-changing roles, and even land a prestigious CTO position.

No matter your ind...

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Conflict drives every great story, but what truly makes a hero compelling? And why are villains often the most captivating characters on the page? In today’s episode of Fully Booked, we delve into the intricate "hero-villain dance" with novelist and former educator Lori Paul Johnson. By exploring the moral complexity of antagonists and the archetypal struggles of heroes, Lori breaks down storytelling techniques that keep readers ho...

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While some self-published authors are keen to embrace tools that leverage artificial intelligence, others continue to have concerns about AI erasing the importance of a writer’s work, and degrading the publishing industry as a whole - concerns addressed by this week’s guest, Dan Curran.

Dan is the co-founder of Chapters.io, a company that provides a structured approach to content creation by capturing an authors' ideas through reco...

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On this week's episode, Craig and Roland are joined by thriller author John Bukowski, who asks the provocative question: “What if…?” 

John argues that posing the question of “What if…?” is one of the best ways to come up with ideas and concepts guaranteed to hook new readers. It’s the question which inspired the first of his novels, the provocative Project Suicide, and it was the compelling answer he came up with which led to the b...

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In this week’s episode of Fully Booked, Craig and Roland are joined by author and journalist Renee Garrison, the former president of the Florida Authors and Publishers Association and a passionate advocate for entering your books into some of the many award competitions held across America each year. Renee argues that winning or being nominated for a book award can provide invaluable credibility to your writing, inspire many new re...

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Much of the conventional wisdom we discuss on this podcast around writing and publishing applies best to books that follow traditional formats and genres. But what happens when your story demands a new and unique format or perspective? And how do you market a book when your audience doesn't fit neatly into easily targeted categories or genres? These are the challenges faced by today’s guest, author H.H. Rune, whose one-of-a-kind bo...

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