The Affluent Buyer Script

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? 

In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depen...

If marketing feels like an uphill battle, your brand might be to blame. 

In this episode of The Affluent Buyer Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. 

You’ll learn: 

• 5 signs your brand is making marketing harder than it should be
• How a strong, cohesive brand makes marketing easier (and more effec...

Is your proposal helping you close the deal — or quietly killing it? 

In this episode of The Affluent Buyer Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. 

Your affluent buyers expect more. A lot more. And your proposal is one of the most important tools you have to reinforce your brand, build trust, and justify your pricing. 

W...

Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. 

You’ll learn: 

• Why humor works (even for buyers spending $200K on a pool) 
• Why it can be risky—and how to avoid the cringe 
• 5 easy ways to add humor to your marketing 
• Where to use humor for ...

Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.  

But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.  

In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faste...

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. 

In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific ...

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? 

In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial ...

If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. 

In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: 

• What Google Business Profile actually is (and where it shows up in search)
• Why it’s a direct line to better SEO and more high-end leads
• How to g...

Is your email marketing just... existing? In this episode of The Affluent Buyer Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses. 

Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections, and booking ideal clients. From sending at the right time (hint: not on the hour) ...

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. 

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mis...

What if growing your business wasn’t about working harder—but working less? 

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies. 

If you're ti...

Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior. 

In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building t...

Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). 

If you're a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy w...

Let’s be honest – video can feel a little intimidating. But if you're running a luxury outdoor business and not using video to market yourself? You're leaving trust, attention, and ultimately sales on the table. 

In this episode, Katy breaks down how to create short-form video content (think Reels, YouTube Shorts, and even TikToks) that actually connects with affluent homeowners – and does it all using just your phone. 

You’ll lear...

“Is any of this actually working?” If you’ve ever squinted at a marketing report and asked that question, you’re in good company. In this episode, Katy Doss of Script Marketing breaks down what it really means to measure ROI in high-end outdoor product and service businesses – where sales cycles are long and results don’t always show up in a neat little chart. 

Learn why looking for “the one” marketing tactic is a mistake, how to c...

You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. 

In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wi...

If you’re pouring time and money into marketing but still not seeing results, this episode is for you. On The Affluent Buyer Script, we’re diving into the most common reasons luxury outdoor businesses struggle with their marketing—and more importantly, how to fix it.

Are you targeting the wrong audience? Is your messaging failing to connect? Are you relying too much on one marketing channel? Or worse—are you treating marketing like...

Your box trucks do more than just haul equipment—they’re rolling billboards that can generate leads, build brand awareness, and even help you recruit top talent. In this episode, we break down six powerful strategies to turn your trucks into high-performing marketing machines. 

From eye-catching vehicle wraps to QR codes that drive instant engagement, we’ll show you how to make your fleet work harder for your business. Plus, we’ll ...

Think Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. 

We’ll cover: 

• Why Pinterest outperforms Facebook and Instagram for high-end home projects
• How to optimize your profile and boards to get discovered
• The secret to ...