Smart w/Heart Podcast
The Smart w/Heart podcast spotlights change-makers and heart-driven leaders in the senior care and nonprofit space, offering listeners a behind-the-scenes look at purpose-driven leadership. Each episode shares the purpose story behind each organization and delivers valuable insights on navigating challenges, driving meaningful impact, and fostering growth within mission-driven organizations.
Episodes
In this episode of Smart w/ Heart, Katie Holt sits down with Adrienne Mansfield, Co-Founder of ADage Marketing Group, for a candid conversation on one of the biggest challenges in senior living today: brand alignment.
Together, they unpack the growing gap between how communities see themselves and how families actually experience them. From the “sea of sameness” in marketing to the critical role of operations in building trust, thi...
What happens when corporate strategy meets the daily reality of running a senior living community?
In this episode of the Smart with Heart Podcast, Katie Holt sits down with leadership coach and industry advocate Erin Thompson, founder of Aspire for More with Erin and co-creator of the 100% Leader Program, to talk about the leadership gap many communities experience today.
Erin shares her perspective on what she calls the “leadersh...
The entrepreneurial journey is rarely an “overnight success”. In the care economy, entrepreneurs are stepping out to shine the light on new ways to approach care, caregiving, and services across the senior living care industry. James Lee is a recognizable face and name in the senior living and care industry.
On this episode of Smart w/ Heart, we talk with James and share lessons from his journey serving, leading, and disrupting ...
In this episode of Smart w/ Heart, host Katie Holt talks with Lauren Glass Mullins, founder of Personality Pool, to explore how personality-based hiring is transforming recruiting, retention, and culture fit in the senior living space.
Lauren shares how Personality Pool uses video-based screening and AI-powered assessments to help HR leaders and hiring managers go beyond résumés, uncovering the soft skills and personality traits th...
In this episode of the Smart w/ Heart Podcast, host Sarah Sheridan sits down with Jean Hartnett, founder of Radical Sabbatical, to explore how trauma awareness and healing are reshaping leadership in senior living. Jean shares her journey from frontline caregiving to executive leadership, the burnout that inspired her to start Radical Sabbatical, and why trauma-informed care must go beyond compliance checklists.
Listeners will lear...
In this episode, Briana Hilmer, Erin Thompson, Sarah Carothers, and Gena Ross join Smart Girl Sarah Sheridan for a heartfelt and eye-opening conversation about why emotional intelligence isn’t just a “nice-to-have,” but a must-have for leadership in senior living.
Together, they explore the five pillars of EQ—self-awareness, self-regulation, motivation, empathy, and social skills—and how they can transform the way leaders recruit, ...
In this episode of Smart w/ Heart, Candice Hall and Peter Stinson from the Twilight Wish Foundation share how their nonprofit is transforming the lives of low-income seniors by granting wishes—from mobility aids to bucket-list experiences.
They discuss the power of storytelling, creating emotional connections, and the role of purpose-driven marketing in senior living. Senior living marketers will gain actionable insights on how to ...
In this episode, Katie Holt sits down with Cindy Sorgea, a PR and marketing communications expert, to discuss the intersection of passion and purpose in leadership.
Cindy shares her journey from working in PR agencies to consulting and her profound experience in the senior living sector. They delve into the importance of structure in strategy, the significance of internal and external communications, and the concept of personal bra...
We're officially kicking off Season 2 with Mariella Canady-Towns, founder of the Platinum Reine Foundation.
We explore:
✨The impact of executive coaching on leadership growth
✨The marketing challenges nonprofits face and how to navigate them
✨Why strategy and storytelling often matter more than budget
✨How to build trust, amplify your mission, and lead with intention
Mariella’s passion for empowering leaders and her practical mark...
Introducing the Smart w/ Heart Podcast — a new spin on the SGD podcast. 🎙️
We’re refocusing to spotlight change-makers and heart-driven leaders in the senior care and nonprofit space.
Each episode shares the purpose story behind these organizations and offers valuable insights on navigating challenges, driving meaningful impact, and fostering growth within mission-driven communities.
✨ Stay tuned for what's to come this season...
...In this bonus episode of The Collective, Katie Holt is joined by Bailey Beeken and Peggy Bilous, creators of the SMASH conference, to discuss the excitement surrounding the upcoming SMASH 2024 and the much-anticipated Twinkle Tuesday event. Tune in for a lively conversation on how Twinkle Tuesday became a standout tradition at SMASH and what attendees can expect this year.
Highlights:
✨ The Evolution of Twinkle Tuesday
✨ The 'Why' ...
Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.
Episode highlights include:
➡️ Strategies for effective marketing automation
➡️ The importance of customer feedback for product innovation
➡️ Balancing in-house skills with agency expertise
Connect with SGD:
Erin Thompson, Leadership & Confidence Coach for Senior Living, joins SGD's Katie Holt for a candid conversation on leadership in the Senior Living Industry.
Listen in as Erin shares her incredible journey, breaking boundaries and stepping outside comfort zones in the Senior Living space.
In this episode, we dive into:
✨ The power of mindset and effective leadership
✨ Channeling positive energy and focusing on what truly matter...
This week at The Collective, we sit down with Anna Hall, Founder and Chief Purpose Officer of Purpose Equation. Anna shares her inspiring journey into the senior living industry, the power of purpose, and how her Purpose Equation framework is transforming lives.
Discover how purpose can add years to your life, boost resilience, and enhance the senior living experience for both residents AND professionals.
Connect with SGD!
Interview w/ a Smart Girl - Sarah Sheridan, lead client strategist, at Smart Girl Digital sits down with Katie Holt to discuss the importance of in-house marketing team education and training. They talk about the trends that they're seeing in the senior living space, and how to leverage digital skills and training opportunities to empower your in-house marketing team.
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Connect with SGD!
Christie Freeze, from SalesMail, joins Smart Girl Katie Holt for a conversation on humanizing Senior Living sales through technology and empathy. Christie gives her amazing insight on serving the Senior Living Industry, and how to convey a heartfelt experience to families.
Connect with us!
Connect with Christie!
Rachel Keller, VP of Sales at Serviam, joins Smart Girl Sarah Sheridan for a conversation on the intricacies of optimizing contact center operations and enhancing sales processes. They also examine the integration of contact center functions with CRM systems and weigh the benefits of managing contact centers in-house versus partnering with external service providers.
Connect with us!
----mor...
Katharine Ross from SeniorsGuide.com joins Smart Girl Digital's Katie Holt in a candid conversation about content marketing in the senior living industry. Katharine takes us through the importance of providing content across all stages of the customer journey and content trends she is seeing in the senior living industry.
Connect with us:
Smart Girl Digital
SeniorsGuide & Katharine
This episode marks the launch of our new series The Collective ✨
A conversation series with senior living professionals who are challenging the status quo of the industry. We’ll talk to those who have forged their own path in the industry and learn what drives them and how their passion for senior living started.
In our first conversation, we had the honor of speaking with the ladies of KJB Consulting on trends and challenges in se...
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