Podcasting for Business Owners

Have you ever wondered why some podcast episodes get clicked on while others get scrolled past?

In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play.

You’ll learn why short, clear titles always win over long and confusing ones, how to use numbers and power words to grab attention, and why questions so good. I also share why adding your guest’s name ...

Have you ever felt guilty about taking a break from your podcast?

Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I share some real stories from podcasters who’ve hit pause and come back on their own terms, plus the mindset shifts and practical tweaks that make it easier to stay consistent.

You’ll h...

Do you really know what your podcast stats mean, or are they just numbers on a screen?

If you’ve ever felt confused looking at your podcast analytics, this episode is for you. I’m breaking down which stats actually matter and how to use them to make smarter decisions for your show. From why downloads don’t give the full picture, to understanding the goldmine that is your consumption rate, this episode helps you read your n...

Wondering what your very first podcast episodes should include if you want people to listen and stick around?

In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters so much. I break down what each episode should focus on, how to structure them, and how this sets the tone for your show and your business.

I also share my go-to tips for launching...

Thinking about hiring a podcast manager but not sure what to ask?

In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a real-life client story that shows exactly what can go wrong when the setup isn’t right, and what to do instead.

You’ll learn what to ask around tech, ownership, editing styles, h...

Have you been thinking about launching a podcast but keep second-guessing if you're ready?

In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing you must have thousands of followers first.

I’ll also walk you through the simple, realistic essentials you actually need to get your podcast off the ground, without th...

Do you ever feel like your content sounds just like everyone else’s?

In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself.

If you’ve been overthinking your podcast or stuck in comparison-mode, this episode is the reminder you need. I’m joined by Tahryn Bolt, marketing and messaging strategist and host of the How I Do Content podcast, and someone who’s...

Are you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll share common mistakes I see people make and show you how to choose a name that’s not only memorable but also helps your ideal listeners find you.

You’ll learn the importance of...

Ever wondered if your episodes are too short… or way too long?

In this episode, I’m answering one of the most common questions I get asked: how long should a podcast episode be? The truth is, there’s no magic number, but I’ll help you work out what’s right for you and your listeners. I share practical tips on choosing the best length for your show, based on your audience's habits, your content, and what the stats are ...

Wondering if editing your podcast makes you sound less “authentic”?

There’s this idea floating around that to be “real” in podcasting, you have to leave in all the ums, awkward pauses, barking dogs, and tangents. But I’m here to tell you, that’s not true.

Editing your podcast doesn’t make you fake. It makes your content easier to follow, more engaging for your listeners, and more supportive for your guests.
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Got a pile of old trainings, webinars, or live videos gathering dust on your hard drive?

What if I told you they could become your podcast’s first season?

If you’ve been putting off launching your podcast because you think you have to start from scratch, this episode is for you. I’m sharing how you can turn your existing content, like masterclasses, workshops, and live videos, into a polished, professional podcas...

Are you feeling pressured to make your podcast look like a glossy YouTube show?

If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you.

I’m sharing exactly why podcasting and YouTube are not the same thing, and how the confusion is doing more harm than good for business owners who just want to create valuable...

Ever wondered how your podcast could become the most effective sales tool in your business?

In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) tal...

Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!

Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is.

If your podcast feels like it’s not reaching the right people (or any people at all), this episo...

Are you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience?

In this episode, I share my personal journey and expert insights into letting go of over-preparation and embracing a more spontaneous, authentic podcasting style with the amazing Carmen Braidwood. You'll learn practical tips on creating a flexible "mud map" for your interviews, ...

Ever felt stuck in the endless loop of "It has to be perfect before I launch"?

You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share how perfectionism shows up in podcasting, from worrying about how you sound to feeling like you need to know everything before you hit record. You don’t.

I’ll walk you thro...

Ever thought about turning your podcast into a book or using a book to inspire your next podcast? 

If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you!

In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast b...

I talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audience without feeling salesy. I’ll share how one of my clients sold out an event thanks to her email list and how I’ve built stronger relationships just by hitting ‘send.’

I’ll walk you ...

Are you making the most of your Instagram Stories to promote your podcast and sell your services?

I chat with Sheila Anderson, a brilliant business and marketing coach who’s helped me master selling through Instagram Stories. Sheila shares simple, no-fluff strategies for turning your stories into a powerful tool for building genuine connections and making sales, without feeling pushy.

You'll learn how to conf...