Podcast Strategy That Brings in Clients

Is your podcast quietly draining your time and energy?

If podcasting is starting to feel like a second job instead of a strategic tool for your business, this episode is for you. I’m sharing what podcast burnout really looks like, why it’s so common around the 10-episode mark, and what to do if your show is zapping your energy instead of bringing in leads.

You’ll hear what goes into running a podcast, how to track...

Have you ever finished a podcast interview and instantly wished you could do it over?

In this episode, I share the most awkward interview I’ve ever recorded and all the messy lessons that came with it. From not preparing enough, to mixing up guest details, and even interrupting mid-sentence to yell at my kids... yep, it all happened.

But I’m also walking you through how I turned things around and now prepare for ...

Ever felt like you're hiding behind your podcast guests instead of sharing your own voice?

In this episode, I open up about something personal: why I stopped relying so heavily on guest interviews and started recording more solo episodes. If you've ever felt like you're holding back on your own podcast or second-guessing whether your stories matter, you’re not alone.

I talk about my own struggles wi...

Ever wondered why your social media followers aren’t turning into podcast listeners?

Just because someone follows you on social media doesn’t mean they’re tuning into your podcast. In this episode, I talk about the real reasons why your audience isn’t making the leap from Instagram to Spotify, and what you can do about it. I’ll walk you through what makes podcasting different from social media and how to build a strategy t...

What if your podcast could do more than just fill a content gap?

If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. 

I walk you through how to make sure your podcast supports your business goals, not just fills space on your to-do list.

You’ll learn how to plan your content around your offers, your calendar, and what your audience needs from you. I’ll also ...

Thinking about releasing two podcast episodes a week but worried it’ll be too much?

In this episode, I break down the real pros and cons of increasing your podcast publishing frequency, not just what sounds good in theory. If you’re wondering whether it’s worth the extra time and energy, or if you’re worried about burning out (or losing listeners), this one’s for you.

I’ll walk you through exactly what to consider before adding more ...

Do you ever feel like podcasting is more draining than it should be?

In this episode, I talk about something that doesn’t get talked about enough in the podcasting world… mindset. You’ll hear why your mindset matters just as much as your mic, and what to do when you start second-guessing everything or obsessing over download numbers. I’ll share practical tools to shift your energy, stop overanalysing your stats, and reconnect with w...

Are you thinking of launching a podcast in the new year but not sure where to start?

If you're tempted to jump straight into recording, this episode is your reminder to slow down and plan first. I’m sharing the three most important steps to set your podcast up for success, so it supports your business all year long, not just for the first few weeks.

You'll learn how to connect your episodes to your offers, get clear on yo...

Thinking about taking a break from your podcast over the holiday season? In this episode, I share what happens to podcast downloads this time of year (it’s not what you might think).

We talk about why it’s fine to pause if you're feeling stretched, but also how showing up over the holidays could help you stand out in a quieter space. I give you practical ideas that don’t require a full production schedule or extra stress.

Whethe...

Worried you’ll run out of things to say on your podcast?

In this episode, I’m sharing my go-to ways to come up with fresh, valuable content ideas for your podcast, even when you feel like you’ve said it all before. Whether you're just starting or you've been podcasting for a while, you'll learn how to create an intentional content system that doesn’t rely on last-minute inspiration.

I’ll walk you through specific place...

Tired of pouring energy into social media and getting nothing in return? What if your podcast content could bring in leads for months without you lifting a finger?

In this episode, I’m chatting with Anita Dykstra about how podcasters can use Pinterest to grow their audience and bring in more leads, without the constant pressure of daily posting. Anita breaks down exactly how Pinterest works for podcasters, what kind of pins to creat...

Are you sick of being told to be everywhere online all the time? What if your podcast could quietly bring in leads without constant content creation?

In this episode, I'm joined by SEO and evergreen blog strategist Anita Dykstra. We chat about how to turn your podcast episodes into blog posts that get seen, shared and bring people to your website.

Anita shares why blogging is still one of the most powerful visibility t...

Are you really getting all the data you could from Apple and Spotify?

Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions.

I walk you through the steps to claim your podcast, wha...

Is it ever okay to swear on your podcast?

Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show.

I talk through how swearing can affect your tone, audience expectations, discoverabili...

Have you ever felt like your podcast isn’t reflecting where your business is heading?

I’m back! After an unexpected break from the podcast, I’m sharing what really happened, why I stepped away, and how I’ve re-aligned my show with where my business is now. 

This episode is a raw and honest look at how important it is for your podcast to feel good to YOU, not just tick the boxes for consistency. I also share what I’ve been learning du...

Have you ever felt like your podcast no longer fits the business you’ve built?

In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading.

You’ll hear what led ...

Have you ever wondered why some podcast episodes get clicked on while others get scrolled past?

In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play.

You’ll learn why short, clear titles always win over long and confusing ones, how to use numbers and power words to grab attention, and why questions so good. I also share why adding your guest’s name ...

Have you ever felt guilty about taking a break from your podcast?

Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I share some real stories from podcasters who’ve hit pause and come back on their own terms, plus the mindset shifts and practical tweaks that make it easier to stay consistent.

You’ll h...

Do you really know what your podcast stats mean, or are they just numbers on a screen?

If you’ve ever felt confused looking at your podcast analytics, this episode is for you. I’m breaking down which stats actually matter and how to use them to make smarter decisions for your show. From why downloads don’t give the full picture, to understanding the goldmine that is your consumption rate, this episode helps you read your n...