how?

how?

how? is your go-to place to answer the question. You’ve heard ”who,” ”what,” and even ”why,” but rarely ”how.” We’re committed to identifying successful business leaders from all walks of life and giving them a platform to tell real business stories that will teach you something.

Episodes

June 2, 2025 33 mins
In this episode, Kasey Devine interviews Mark Boysen, founder of Naware, a company dedicated to revolutionizing weed control using steam technology. Mark shares the story behind the inception of Naware, detailing his frustrations with traditional weed control methods and how he pivoted from a different startup to focus on creating a safer, more effective solution. The conversation explores the importance of customer feedback, the c...
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    In this episode, Kasey Devine hosts Ashley Mooneyham and Jennie Lynch, co-founders of Momease Solutions, a startup focused on enhancing breastfeeding experiences through innovative breast pump accessories. They share their unique founding stories, the importance of networking, and the supportive startup ecosystem in Minnesota. The conversation emphasizes the significance of social capital over financial capital in entrepreneurship,...
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    Jason Buck shares his entrepreneurial journey, detailing the evolution of his startup from an idea for a smartphone app providing advanced driver assistance systems to a data analytics platform for roadways. He emphasizes the importance of customer feedback, the distinction between iteration and pivoting, and the personal challenges faced during the startup journey. Jason also offers valuable advice for aspiring entrepreneurs, high...
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    Michael Pyle, a financial planner and LinkedIn influencer, discusses his journey in the financial services industry and the power of LinkedIn as a networking tool. Michael shares insights on building a community, the importance of vulnerability in content creation, and the impact of financial planning on individuals' lives. He emphasizes the need for genuine connections and the value of helping others navigate their financial journ...
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    Janice Tam, Co-Founder and CEO of TrueToForm, shares her journey in building a body scanning and fit prediction software platform for the apparel industry. She discusses the evolution of her startup, the challenges of technology development, and the importance of market validation. Janice emphasizes the need for capital efficiency and the impact of location on startup growth, highlighting the support from her community. She also re...
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    Kasey Devine interviews Anthony Dann, a healthcare entrepreneur, about his journey from studying entrepreneurship to building a healthcare startup focused on remote patient monitoring. They discuss the importance of personal branding, the challenges of raising funds, and the unique landscape of healthcare technology. Anthony shares insights on the need for preventative care and the role of data in improving patient outcomes, emphas...
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    In this episode, Kasey Devine interviews Summer Song, founder of Omi Live, a life shopping platform for eco-friendly brands. Summer shares her journey as an introverted entrepreneur, the challenges she faced stepping out of her comfort zone, and her vision for helping other businesses grow. The conversation delves into the innovative concept of live shopping, its potential in the U.S. market, and the importance of community buildin...
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    In this episode, Andrea Zechmann, Founder and CEO of Levelrie, shares her entrepreneurial journey, emphasizing the importance of personal finance, creativity, and understanding the market. She discusses the challenges of starting a company, the significance of being resourceful, and her vision for revolutionizing women's fashion by creating an end-to-end experience similar to Spotify. Andrea encourages aspiring entrepreneurs to emb...
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    In this conversation, Katie Shahan, a founder and entrepreneur, shares her journey from working in a small business to starting her own startup, Yarlow. Katie discusses the importance of networking, building confidence, and the challenges of entrepreneurship, especially for women in tech. Katie emphasizes the need for genuine connections and support systems, exemplified by her initiative, EmpowerHer, which fosters a community for f...

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    In this conversation, Kasey Devine interviews Sabrina Rucker, CEO and Co-Founder of Storyforge, a writing platform aimed at underrepresented new writers. Sabrina shares insights into the unique work culture at Storyforge, emphasizing authenticity, creativity, and support. She discusses the challenges of traditional publishing and the mission of Storyforge to provide a clear path for aspiring writers. The conversation highlights the...
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    In this episode, Kasey Devine interviews Clare Richards, CEO and Co-Founder of Impacks, a company dedicated to providing parents with an easy way to purchase school supplies online. Clare shares her journey from community service to entrepreneurship, emphasizing the importance of building relationships and making meaningful asks. The conversation explores the mission of Impacks, the challenges of starting a business during the pand...
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    In this conversation, Marin Nelson shares her journey of sobriety and how it led her to co-found Sobrynth, a company focused on providing support for substance use disorder in the workplace. Marin discusses the importance of sharing personal stories, building community, and creating safe spaces for individuals to seek help. She reflects on her experiences in recovery, the challenges of starting a business, and the need for change i...
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    Summary: Ryan Shapiro, Founder of PEOMG, discusses the importance of PEOs in supporting small to medium-sized businesses. He shares his journey into the PEO industry, the complexities of finding the right PEO for businesses, and the current climate for small businesses. Ryan emphasizes the need for authenticity and responsibility in the PEO consulting space and offers insights for aspiring entrepreneurs. He also outlines the plans ...
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    In this conversation, Kasey Devine and Christian Durfee explore the significance of community building and authentic connections in business. They discuss the journey of entrepreneurship, the importance of mindset and perspective in networking, and how curiosity can enhance relationships. Christian shares his experiences as a serial entrepreneur and the lessons learned from his ventures, including the creation of InvestLink Social,...
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    In this episode, Kasey Devine interviews Adam Choe, who shares his diverse career journey from healthcare to startups and venture capital. Adam emphasizes the importance of networking, building authentic relationships, and helping others in professional growth. He discusses strategies for effective networking and the significance of creating meaningful connections. Adam also reflects on his goals for 2025, focusing on impactful wor...
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    In this conversation, Rachel Frosch, founder of Mom Badge, shares her journey of building a startup aimed at supporting and celebrating mothers. She discusses the importance of community, the technology behind her digital gift card marketplace, and the psychological aspects of risk and hope in entrepreneurship. Rachel emphasizes the need for connection and support among mothers and encourages others to engage with her mission.   Ta...
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    Abby Allen, founder of GlueStick, shares her journey of integrating her experiences as a parent into her role as a product leader and entrepreneur. She discusses the challenges and insights gained from her unique family dynamics, the transition from corporate life to startup culture, and the importance of empathy and community in business. Abby emphasizes the need for work-life integration, the value of storytelling, and the signif...
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    In this conversation, Kasey Devine speaks with Danielle Steer, a managing partner at Tundra Ventures, about the entrepreneurial landscape in the Midwest, the importance of social capital, and how to effectively build and leverage networks for business growth. They discuss the unique strengths of the Midwest, the complexities of social capital, and the necessity of regular communication and updates in maintaining connections. Daniel...
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    Summary: In this conversation, Kasey Devine interviews Sam Jacobs, CEO of Pavilion, about his journey in building a global community for go-to-market executives. Sam shares insights on the challenges he faced, the mistakes made along the way, and how he transformed setbacks into opportunities for growth. He emphasizes the importance of community values and the belief system that drives Pavilion's mission. The discussion also touche...
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    Keywords: venture capital, women in business, angel investing, entrepreneurship, Minnesota startups, diversity in investing, career journey, networking, personal mission statement, economic development   Summary: In this engaging conversation, Kasey Devine interviews Mickayla Rosard, a partner at Groove Capital, who shares her inspiring journey into venture capital as a young woman. Mickayla discusses her early influences, the impo...
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