The Agency Growth Podcast

**Cold Open (Cody's living in a 3rd world country)**

**Skip the Cold Open at 7:37**

After 6 years of the same pricing we had when we started, we raised prices by 30% overnight.

We sent an email to our clients on February 28th telling them the price change was going into effect on April 15th.

In this episode, we break down our complete methodology on what went into the price increase.

• Why 30%
• Why announce it in the spring?
• How many cli...

We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.

Only her niche is with luxury and premium brands.

We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.

Geenay doesn't have that luxury... or perhaps she actually does have the luxury? She has to attend fancy parties and m...

Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius?

Those are because of people like Dani Durfesne with The Aux Co.

Dani has a history in film production and pulls off some pretty awesome stuff for brands at pretty low budgets (we're talking only a few thousand dollars). She's the person agencies go to when they get a...

In Part 2 of talking with Dave from Local Falcon and Epic Web Studios, we dive into the Local Falcon platform itself.

Dave talks about new things coming to the original geogrid tool, such as AI overview and ChatGPT tracking and MCP servers. Additionally, we explain why we think geogrid tools cause more issues with clients than the problems they solve.

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Our recommended agency tools:

everbrospodcast.com/...

The start of our first-ever 2-part episode on the podcast, Local Falcon CEO, David Hunter, was dropping bombs during the discovery call, so we had to tell him we were holding him hostage for 3 hours to record two episodes.

This episode is all about his agency, Epic Web Studios. The agency that eventually brought Local Falcon into the world. The 7-figure agency that no one who uses Local Falcon knew existed and was the whole reason t...

**Cold Open (Jake has started mobile gaming)**

**Skip the Cold Open at 10:19**

The best agencies out there aren't necessarily the ones producing the best results. They're the ones with the best communication and value for what is being paid for.

On this episode, we navigate how we have failed in the client communication area recently and how we're trying to correct that and provide more communication to our clients without eating into...

The United States is often seen as the holy grail of markets for agencies. That's great if you're already located in the US, but what if you're not?

For the last couple of years, agency owners in the Middle East, Asia, and Africa have asked us our advice on how they can get clients in the US, but we've never had a good answer for them. Managing time zones is one thing, but the cultural differences and US stereotypes of foreign work ...

**Cold Open (Jake moves to Chicago // Jake played Semi-Pro in Portugal)**

**Skip the Cold Open at 19:21**

Sorry for the long cold open. Cody and I haven't recorded in a while, so we had a lot to catch up on.

As tenacious business and agency owners, we tend to dive deep into business, the agency space, and whatever our agency's niche is. However, we have to be careful not to make our entire personalities our business.

Nobody likes that,...

**Cold Open (How do you jump-start a car?)**

**Skip the Cold Open at 00:05:44**

We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form of advertising.

So we called our buddy, Wayne, up at Inside the Box Marketing to talk about how he and his wife built a 7-figure direct mail marketing agency specializing...

**Cold Open (Business Challenges / Jake is Moving to Chicago)**

**Skip the Cold Open at 11:44**

Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and the ugly.

We also spend some time reflecting on our own podcast and wonder what would make ours better for agency owners.

Either way, we hope you take something good away fro...

Earlier this year, when we started verifying agencies in r/agency, we created a user flair for agencies that have achieved the 8-figure status. We didn't think anyone in the subreddit would get that flair... That is, until Jordan Brannon from Coalition Technologies reached out.

One look at his P&Ls, and I knew we had to have him on the podcast.

Jordan has gone through just about what every agency owner has gone through... 5 times...

The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.

We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you.

Of course, you could always be like Joy Hawkins from Sterling Sky.

For those of you in ...

Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people.

What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team ads an extra zero or forgets a decimal in budgets while only spending $1,000 per month in ad spend on a client; imagine that client's actual budget being $500,000 per mo...

Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the subject matter expertise vine.

We went deep into how to build a great team and how to feel when you're no longer the smartest person in the room... in fact, in most cases,...

**Skip the Cold Open at 8:00**

After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our questions regarding how the system works for agencies.

But more importantly, why the Profit First system is important in already profitable agencies.

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Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies.

We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given that all agencies might sell their services a little different. Additionally, every vertical and industry is different. How does Lori go about creating streamlined proce...

**Cold Open (Charizard-shaped Cheeto Sells for $90k)**

**Skip the Cold Open at 6:38**

What is an AI Agent and the business model surrounding it? We tackle the AI agent topic on this week's episode and why a business model built around the use of an AI agent is fundamentally flawed in the way people are talking about it.

We also cover the hype around AI and how most people aren't using it correctly thinking they have to integrate it in...

We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients.

We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate marketing services through Everflow.

This is a whole new world to us.

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Drew is passionate about driving growth for B2B and D2C brands throu...

Newsletters are hard. Everyone wants to start one or have a way to subscribe to one but you never really know what to put in it or have it get good tracion. Once it does, how do you make it make you money?

We talk about Stacked Marketer quite a bit. It's where we get pretty much all of our marketing information on individual platforms. It's where we get the most condensed version of what the experts put out there in regards to updat...