Passport by Rabbi Issamar | Yiddish Business Podcast

Passport by Rabbi Issamar | Yiddish Business Podcast

Business Passport is a weekly business podcast delivered in Yiddish, hosted by Rabbi Issamar Ginzberg. All episodes are in Yiddish. Non-Yiddish speakers will not be able to follow the content. Passport by Rabbi Issamar is the #1 Yiddish-language business podcast, where Torah wisdom meets real-world business strategy. Each week, veteran consultant Rabbi Issamar Ginzberg shares practical lessons on marketing, sales, branding, customer retention, and growing a profitable business — drawn from 20+ years advising thousands of clients across dozens of industries. Whether you run a store, a service, or a startup, you'll walk away with ideas you can use immediately, all in Yiddish.

Episodes

October 20, 2026 • 45 mins

One of the most successful stand-up comedians in the world, after more than twenty-five years on stage, still does not know which of his new jokes will work. So at the end of every show, after the big finish, he takes a piece of paper out of his pocket and reads his new material to the audience. In this episode Rabbi Issamar Ginzberg takes apart how this comedian runs his career as a business, and what every business owner can lear...

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Every year a man takes on a kabbalah. Be a better father. Be more careful with brachos. Learn more. And by Cheshvan it is gone, and then he does something worse than losing it: he decides it means something about who he is. Rabbi Issamar argues it means nothing of the kind, and that the problem was the sentence, not the man. You cannot become a better father on a Tuesday. There is no starting line and no finish line. It is a bucket...

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August 5, 2026 • 45 mins

A single smile is the fastest way past a person's defenses, and almost nobody in business uses it on purpose. In this episode of the #1 Yiddish-language business podcast, Rabbi Issamar Ginzberg unpacks the psychology of humor: why we laugh at the unexpected, why you cannot tickle yourself, and how a well-placed smile creates the alignment that lets a sales...

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Most business owners chase brand-new leads while ignoring the goldmine sitting right in front of them: former customers who already know, like, and trust them. In this Yiddish-language shiur, Rabbi Issamar Ginzberg breaks down the client-reactivation principle; the research-backed reality that roughly 80% of lapsed customers are ready to re-engage the moment you reach out, and why so few businesses ever do.

Drawing on Torah insight...

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September 10, 2024 • 54 mins

In this unique and thought-provoking lecture, Rabbi Issamar Ginzberg draws powerful parallels between the personal introspection of Elul and the remarkable business success of Ozempic, a groundbreaking medication in the world of diabetes and weight loss. Using the teaching of the Kedushas Tzion of Bobov—"Open for Me an opening the size of the eye of a needle"—Rabbi Ginzberg highlights how both spiritual and business gro...

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In this episode, we explore the profound impact of empathy in both personal and professional contexts. From recent incidents of an avreich arrested on serious charges, to the timeless example of Moshe Rabbeinu connecting deeply with the suffering of his fellow Israelites, we discuss how empathy is key to understanding and supporting others in complex situations.

But empathy isn’t just for personal relationships—it&rsquo...

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Discover the fascinating story behind Mars's acquisition of Kellanova in this engaging lecture, "Kvellanova." We'll explore the strategic brilliance and unexpected insights that led to one of the most significant business deals in the food industry, featuring iconic brands like Pringles, Cheez-It, NutriGrain, and RX Bar. Whether you're a seasoned entrepreneur or just curious about mergers and acquisitions, this session will offer v...

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"Crisp Chiddushim" is a podcast episode that delves into the innovative journey of Pringles, exploring how this iconic snack brand revolutionized the industry with its unique approach to product design, marketing, and global expansion. Geared towards Jewish entrepreneurs, this episode uncovers the "chiddushim"—or new insights—that Pringles brought to the table, offering valuable lessons in branding, consistency, and cre...

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Join Rabbi Issamar in the #1 Yiddish language podcast for entrepreneurs as he delves into the extraordinary life and lessons of John Mackey, the visionary co-founder of Whole Foods Market. In this episode, Rabbi Issamar takes you on an in-depth journey through Mackey’s early days of self-discovery, his passion for natural foods, and the philosophical foundations that shaped his entrepreneurial path.

Discover how Mackey’...

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In this episode of the #1 business podcast in Yiddish, Rabbi Issamar delves into the fascinating story of Hagoromo Fulltouch Chalk, a product that has captivated educators, mathematicians, and artists worldwide. Far more than just a writing tool, Hagoromo Chalk is a masterclass in premium branding, market differentiation, and customer loyalty.

Rabbi Issamar explores the remarkable journey of this iconic product, from its near-extin...

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In this riveting Yiddish podcast episode, Rabbi Issamar delves into the surprising marketing wisdom hidden within the enigmatic durian, the "King of Fruits." Through a blend of Torah insights and practical business strategies, he explores how the durian's unique characteristics offer profound lessons in differentiation, community building, and exclusivity. As the #1 podcast for Jewish entrepreneurs, listeners will discover how thes...

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