Easy Peasy Books

So you've been invited to be a guest on a podcast. Now what? In this solo episode, Gillian walks you through everything you need to know to show up like a pro, from getting your tech sorted out to preparing what you're actually going to talk about. She covers the essentials of webcams, microphones, lighting, and internet, and explains why being "Zoomable plus" is the standard you should aim for. She also shares ...

If you've written a book but freeze at the thought of talking about it in public, this episode is for you. Joyce Feustel is a Distinguished Toastmaster, LinkedIn coach, and podcast guest veteran who has been honing her communication and leadership skills through Toastmasters for nearly 30 years. She knows firsthand what it takes to walk into a room of 150 people and own it, and she's here to show you how to do the same.

Think proofreading ends with your manuscript? Think again. In this eye-opening conversation, professional proofreader and copy editor Jennie Jolly (author of the popular Fowl Language newsletter and co-author of Becoming Unstoppable) reveals why authors need to think beyond the book when it comes to creating a clean, credible author brand. From Amazon descriptions and author pages to social media profiles and websites, your words a...

Podcast guesting is one of the most underutilized — and completely free — marketing strategies available to authors. But getting booked on the right shows doesn't happen by accident. In this solo episode, Gillian breaks down exactly how to set yourself up as a podcast guest, drawing on her experience from both sides of the mic — as a guest on dozens of shows and as host of nearly 250 episodes across two podcasts.

From...

Ready to amplify your author voice and reach more readers? In this episode, Shari Biery—bestselling author, keynote speaker, and National Board Certified Health & Wellness Coach—shares her transformative journey into the world of audiobooks. With over two decades navigating high-demand environments as a military spouse and empowering women through her signature C.A.L.M. Method™, Shari brings a wealth of expertise to the art of ...

You've written your book. Now what? If you're dreaming of taking your message from the page to the stage, this conversation with professional speaking coach and TEDx speaker Gina Balarin will change how you think about your book's next chapter. Gina breaks down the real relationship between authorship and speaking opportunities—spoiler alert: it's not about pitching your book, it's about giving your audienc...

Ever wonder what questions your ideal readers actually have? The answer might be sitting in your discovery call recordings. In this solo episode, Gillian reveals how those 15-minute conversations are secretly revealing exactly what needs to go in your book—from the questions people ask to the assumptions you're making about their knowledge.

Gillian shares real examples from her own calls, including the client who had ...

Louise Brogan spent months perfecting her book about LinkedIn only to discover she'd need permission from LinkedIn's trademark team to actually publish it. What followed was a nightmare of deleted blog posts, redesigned YouTube thumbnails, banned blue colors, and emails that made her cry. For a LinkedIn trainer whose entire business revolves around the platform, complying wasn't optional. She jumped through every hoo...

Let's talk about the thing nobody wants to admit: writing and publishing a book is scary. Like, sick-to-your-stomach, can't-hit-the-publish-button scary. In this honest solo episode, Gillian gets real about the fear that showed up at every stage of her author journey—from the blank page to the marketing that came after. She shares the uncomfortable truth about hovering over that publish button with her mouse, being too af...

Ever feel like you know too much to write a clear, compelling book? Communication coach and 13-time author Diane Windingland understands that struggle intimately. In this episode, Diane shares her remarkable journey from designing cruise missiles as an engineer to becoming a Distinguished Toastmaster and the Virtual Speech Coach—all because her teenage son needed public speaking experience. Her latest book, The Clarity Code: How to...

What happens when a seasoned sales director with 20+ years of Fortune 500 experience writes a children's book? You get The ABC Book of Professional Selling—a rhyming, illustrated guide that Tom Whalen uses with everyone from his college students at VCU to his own sales team at McKesson. In this episode, Tom shares his unconventional three-year journey of creating a book that serves dual audiences: kids learning their ABCs and ...

As we close out 2025, this episode invites you to step into your time machine and envision where you want to be one year from now. Building on last week's conversation about gifting business books, Gillian challenges you to consider: Could you be giving YOUR book to clients this time next year?

Whether you're a prospective author who's been rolling that book idea around for years, an existing author whose bo...

Inspired by a recent LinkedIn post about the season of light and learning, Gillian shares why giving business books is one of the most meaningful ways to connect with colleagues, clients, and friends—not just during the holidays, but all year round. She explores how sending someone a book says "I was thinking of you" in a deeply personal way, and reveals practical tips like drop-shipping books internationally through Amaz...

What happens when you buy a book that's so helpful, you decide to write one yourself? That's exactly what Sarah Dodd, CEO and founder of Tree Law and self-proclaimed "Tree Hugging Lawyer," did. After spending 20 years hearing colleagues say "someone should write a book about tree root subsidence claims," Sarah discovered Law Brief Publishing as a customer first—and that discovery changed everything. In...

In this must-listen episode for authors and thought leaders, intellectual property expert Michelle B. Griffin joins me for an in-depth discussion on safeguarding your creative work. As a keynote speaker, visibility strategist, and personal branding advisor, Michelle shares her experience with helping clients navigate the complex world of trademarks, copyrights, and brand identity.

Together, we explore the critical steps au...

In this insightful episode, career coach and LinkedIn expert Sarah Burgess shares how she's on a mission to help students navigate those challenging transitions with her new "And Stuck?" workbook series.

Tune in to discover the personal experiences and client stories that inspired Sarah to create accessible resources for students feeling lost or pressured about their next steps. We discuss the unique format ...

In this enchanting episode, Gillian sits down with Felipe Cofiño, a seasoned HR executive, thought leader, and now children's book author, to explore how he's using his heartwarming tale "Miranda & Max's Adventure" to captivate audiences on LinkedIn and beyond. Felipe shares his unconventional approach to marketing a children's book on a business-focused platform, how he's leveraging multimedi...

How do you keep your nonfiction book relevant when the landscape is constantly shifting? Lynnaire Johnston, LinkedIn expert and co-author of "Business Gold," reveals the behind-the-scenes process of revising and updating the ultimate guide to LinkedIn Company Pages.

As Lynnaire and co-author Michelle J Raymond prepare the third edition, she shares valuable insights on why they decided a new edition was necessary ...

In this insightful episode, I sit down with Claire E. Jones, a multi-talented author, speaker, mentor, and podcaster. Claire shares her journey of transitioning from an author to a sought-after speaker and reveals how aspiring writers can do the same by strategically leveraging conference panel opportunities. She dives into the nitty-gritty of landing your first panel gig, from researching conferences aligned with your genre and va...