Empowering Tomorrow's Automotive Software

Empowering Tomorrow's Automotive Software

The automotive industry is experiencing change at a tremendous rate. The software-defined vehicle is leading the future of mobility - the car is rapidly becoming an electronic device on wheels. Empowering Tomorrow's Automotive Software will look at how electrification, automation and connectivity are impacting the industry, from changing the development process and software architecture to how data is generated and processed. The podcast is brought to you by the experts at ETAS, leaders in automotive software. To learn more, visit etas.com Produced by ETAS Inc.; Madelyn Downs, madelyn.downs@bosch.com Imprint and contact information: ETAS Inc. 15800 N. Haggerty Road Plymouth, Michigan 48170 USA contact.us@etas.com Privacy Policy

Episodes

March 31, 2026 38 mins

In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they explore the engineering shifts and technological transformations that are redefining the future of mobility.

The discussion focuses on how "cloudification" and the integration of AI are moving from industry buzzwords to essential drivers of competitiveness and development ...

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In this episode, host Zane Pelletier speaks with Ivan Granero from Bosch about the use and security of generative AI (GenAI) in the automotive domain. The conversation covers the transition from traditional machine learning to probabilistic GenAI models and takes a deep dive into the security challenges of large language models (LLMs) in a safety-critical environment. Zane and Ivan also talk about common threats, such as "jai...

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In this episode, host Zane Pelletier from ETAS is joined by Gabriel Gonzalez-Garcia, Director of Hardware Security at IOActive, for a fascinating look into the world of drone hacking. Gabriel shares his journey into hardware hacking and explains why unmanned aerial vehicles (UAVs) present a compelling target for security research. 

The conversation explores fault injection attacks, including what they are, why they’re difficult to e...

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November 19, 2025 47 mins

In this webinar recording, we highlight the critical role measurement and calibration play in developing automotive software functions for microcontrollers by exploring emerging trends and future advances in measurement and calibration technologies, and understanding their potential impact on the industry. 

You'll discover why precise measurement and calibration are essential for vehicle performance and efficiency, and learn ab...

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In this episode, ETAS host Zane Pelletier speaks with cybersecurity expert Tiffany Rad about the evolving threat landscape in automotive and transportation systems. They explore autonomous vehicle vulnerabilities, supply chain risks, insider threats, and the role of AI in embedded systems. Tiffany also shares insights from her work in industrial control systems and space cybersecurity, offering guidance for students and professiona...

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This episode features a conversation between host Janak Patel, a technical director at ETAS, and guest Hugo Ochoa, a product marketing manager at Infineon. The discussion focuses on the collaboration between ETAS and Infineon to address the challenges of vehicle software, specifically to optimize the security, performance, and functionality of next-generation microcontrollers. 

The conversation highlights how this collaboration help...

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In this episode, ETAS experts, Subash Scindia and Nigel Tracey discuss the significant shift in the automotive industry toward OEMs developing and owning scalable, safe and resilient software platforms. They emphasize the importance of trust, safety and security in automotive software, and highlight the trend of centralized architectures in vehicles. 

Also discussed are challenges OEMs face in integrating various ECUs, the evolving ...

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In this special episode, we spotlight the most common, and costly, mistakes made when developing software functions on automotive microcontrollers. Backed by three decades of hands-on experience with OEMs and Tier 1 suppliers, ETAS experts share real-world examples and insights to help engineers avoid these pitfalls. 

Microcontrollers are the brains behind key vehicle functions, from safety to performance. Even skilled developers ca...

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July 15, 2025 37 mins

AI is a hot topic within and outside of the workplace. In this episode, Zachariah (Zane) Pelletier, Service Manager for Enterprise and ICS Security Services in the Americas at ETAS is joined by Irina Nicolae, Research Scientist at the Bosch Center for Artificial Intelligence, to talk about the use of AI in fuzz testing. After taking us through an overview of fuzz testing and challenges associated with it, Zane and Irina talk about ...

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As vehicles become smarter and more connected, they're also becoming high-value targets for cyberattacks. In this episode, we explore why microcontroller security is critical in today’s automotive landscape and how regulations are pushing the industry to act. We share real-world examples of vehicle hacks that led to theft, showing that security is far more than a buzzword. 

Learn how AUTOSAR offers key building blocks to help s...

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We’re following up our Enterprise Red Teaming episode with the logical next topic: Enterprise Blue Teaming. ETAS’s Rene Reuter, Product Manager Enterprise Security Systems, and Wolfgang Neufeld, Subject Mater Expert Red & Purple Teaming, return and are joined by Sven Ulke, Sr. Manager DFIR at SVA System Vertrieb Alexander GmbH. The trio provide a thorough look at Blue Teaming – what it is, who works on it, why it’s important, p...

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We’re once again diving into the world of software-defined vehicles (SDVs). In this episode we are joined by Florian Rohde, Managing Partner of iProcess, LLC. From founding Tesla’s system validation team to building an integration and validation team at NIO, he’s pretty much seen it all when it comes to SDVs. Florian joins ETAS’s Siamak Moshiri in a targeted discussion about the Chinese auto market, specifically SDVs. 

Siamak has Fl...

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March 10, 2025 17 mins

In this special episode, Madelyn Downs, Marketing Manager at ETAS, is joined by her colleague, Omar Alshabibi, Lead Global Product Manager, to reflect on the software-defined vehicle (SDV) news and announcements that already have been made this year, specifically at CES 2025. 

The two cover a lot in a short amount of time – the emergence of AI in general and in automotive and the SDV, differences in how OEMs are approaching AI and S...

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February 4, 2025 29 mins

In this episode, ETAS experts Zachariah (Zane) Pelletier and Michael Scharl discuss enterprise testing, how it differs from embedded testing, and how they are starting to come together with the development of software-defined vehicles and increased external interfaces with the car (e.g., remote start apps). The conversation takes listeners through the realities of today’s vehicle having a broader attack surface, why OEMs need to un...

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January 14, 2025 26 mins

ETAS’s Rene Reuter, Product Manager Enterprise Security Systems and Wolfgang Neufeld, Subject Mater Expert Red & Purple Teaming/Penetration Testing take us into the world of red teaming (i.e., real-world attack simulations). They talk about all things red teaming – what it is, why you should (or shouldn’t) do it, when to do it, how it’s done – as well as how it differs from pen testing and the pros and cons of internal vs exter...

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December 16, 2024 42 mins

Jake Jepson, Security Researcher, Red Balloon Security, joins Zachariah (Zane) Pelletier, Security Tester at ETAS, to talk about the research project he conducted as a student at Colorado State University to successfully hack a commercial truck. Jake takes us through how the project came to be, walks through the details leading up to the discovery of how electronic logging devices (ELDs) on commercial trucks may pose a grave cybers...

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November 18, 2024 25 mins

There’s a lot of talk about innovation in the automotive control space, but not how to get there. Process and toolchains, decision-making complexity, the rapid evolution of technology and regulations, how OEMs manage all the different pieces of software and ensure they correctly talk to one another, and consumer expectations about vehicle features expectations are all challenges being faced in ECU development. 

In this epi...

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October 23, 2024 41 mins

In this episode, Zachariah (Zane) Pelletier, Security Tester at ETAS, and Kevin Mitchell, Sr. Automotive Security Tester at ETAS, talk about CVE 2023-52709, a critical vulnerability in Texas Instruments’ BLE MCUs. The discussion takes us through the discovery by Kevin, working with Texas Instruments as they tried to reproduce the issue and the develop a remediation.

They share a real-world scenario that could have occurred...

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September 23, 2024 21 mins

It may seem that fuzz testing is fairly easy, but there definitely are challenges. That’s the focus of this episode, hosted by Marcos Cardoso from ETAS. He’s joined by Seungtaek Chang from Keysight Technologies for a discussion about common fuzzing challenges, including:

  • Choosing a fuzz testing method and tool
  • Deploying a global test strategy
  • Determining what to do with the fuzz testing results

In addition to talking about the...

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In this episode, we’re honored to be joined by renowned automotive journalist, commentator and thought leader, John McElroy. John joins our host, Eric Cesa, to talk about the incredible pace of change the industry is seeing related to the software-defined vehicle, the factors driving the change, where the change will happen, the significance (and fun) of all this change, as well as what it means to vehicle manufacturing and ownersh...

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