Empowering Tomorrow's Automotive Software

The automotive industry is shifting from a physical-first testing mindset to a virtual-first engineering approach, driven by the massive rise in software-defined vehicle complexity.

In this episode,, host Suresh Sivavarman sits down with Cedric Armand, Director of Virtualization at Ford Motor Company, to break down the industry's rapid evolution toward software virtualization and simulation. Cedric shares how virtual-first environme...

In the final episode of our Enterprise series, host Vasili Kutscherjavenko sits down with ETAS experts Wolfgang Neufeld and Rene Reuter to demystify the collaborative world of Purple Teaming.

Following up on previous discussions regarding independent red and blue team dynamics, the group explores how bringing attackers and defenders together in active workshops eliminates the traditional "blaming approach" and accelerates an organiz...

As software deployment velocity continues to outpace physical hardware availability, relying strictly on traditional Hardware-in-the-Loop (HIL) setups is rapidly shifting from a core strategy to an operational bottleneck.

In this episode, host Suresh Sivavarman sits down with Sangeeta Theru, Virtual Validation Platform Lead at Stellantis, to explore how the automotive industry is evolving from hardware-centric testing frameworks to ...

Developing software-defined vehicles (SDVs) requires a massive paradigm shift in how cloud infrastructure, virtualization, and artificial intelligence converge on the factory floor and in the cloud.

In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they break down how the partnership between Microsoft and ETAS is redefining vehicle deve...

 As generative AI (GenAI) shifts from traditional deterministic algorithms to complex probabilistic models, securing AI implementations across automotive systems presents entirely new engineering and cybersecurity challenges.

In this episode, host Zane Pelletier sits down with Ivan Granero, Cybersecurity Specialist at Bosch, to explore the security implications of deploying GenAI within the automotive domain. Ivan breaks down t...

Unmanned Aerial Vehicles (UAVs) and connected embedded devices face an increasingly complex physical threat landscape where software protections alone are no longer enough to stop sophisticated hardware attacks.

In this episode, host Zane Pelletier from ETAS is joined by Gabriel Gonzalez-Garcia, Director of Hardware Security at IOActive, for an in-depth exploration of drone security and hardware hacking. Gabriel breaks down how faul...

In this webinar recording, we highlight the critical role measurement and calibration play in developing automotive software functions for microcontrollers by exploring emerging trends and future advances in measurement and calibration technologies, and understanding their potential impact on the industry. 

You'll discover why precise measurement and calibration are essential for vehicle performance and efficiency, and learn ab...

As physical transportation networks integrate deeply with cloud connectivity and smart city infrastructure, securing autonomous vehicles requires looking far beyond the car itself to protect the broader ecosystem.

In this episode, host Zane Pelletier sits down with cybersecurity expert Tiffany Rad to explore the evolving threat landscape surrounding transportation systems, critical infrastructure, and autonomous mobility. Tiffany br...

As the automotive industry shifts toward software-defined vehicles (SDVs), deep collaboration between silicon suppliers and software tool providers is critical to reducing development friction and accelerating time-to-market.

In this episode, host Janak Patel, Technical Director at ETAS, sits down with Hugo Ochoa, Product Marketing Manager at Infineon Technologies. Together, they explore the strategic partnership between ETAS and In...

The automotive industry is undergoing a fundamental transformation as OEMs transition from traditional ECU integration toward developing and owning scalable, safe, and resilient software platforms in-house.

In this episode, ETAS experts Subash Scindia and Nigel Tracey explore the strategic and technical shifts required for vehicle manufacturers to navigate this evolution. Subash and Nigel break down the critical role of software pla...

In this special episode, we spotlight the most common, and costly, mistakes made when developing software functions on automotive microcontrollers. Backed by three decades of hands-on experience with OEMs and Tier 1 suppliers, ETAS experts share real-world examples and insights to help engineers avoid these pitfalls. 

Microcontrollers are the brains behind key vehicle functions, from safety to performance. Even skilled develope...

Automated fuzz testing has long been a staple of software security, but as embedded vehicle architectures grow increasingly complex, traditional fuzzers struggle to reach deep code paths and maintain high coverage efficiently.

In this episode, host Zane Pelletier sits down with ETAS cybersecurity specialist Wolfgang Neufeld to explore how artificial intelligence and machine learning are revolutionizing fuzz testing in automotive sof...

As vehicles become smarter and more connected, they're also becoming high-value targets for cyberattacks. In this episode, we explore why microcontroller security is critical in today’s automotive landscape and how regulations are pushing the industry to act. We share real-world examples of vehicle hacks that led to theft, showing that security is far more than a buzzword. 

Learn how AUTOSAR offers key building blocks to ...

While offensive security often gets the spotlight, defensive operations form the crucial backbone that keeps enterprise environments, manufacturing facilities, and connected automotive networks safe from active exploitation.

In this episode, host Vasili Kutscherjavenko sits down with ETAS cybersecurity experts Wolfgang Neufeld and Rene Reuter for an in-depth look at Enterprise Blue Teaming. Wolfgang and Rene break down the fundament...

China’s rapidly expanding electric vehicle landscape is redefining global standards for software-defined vehicles (SDVs), driven by fast iteration cycles, deep consumer demand for smart features, and hyper-competitive market dynamics.

In this episode, host Siamak Moshiri from ETAS is joined by Florian Rohde, Managing Partner of iProcess, LLC. Drawing on his extensive background building system validation teams at Tesla and NIO...

As the automotive industry accelerates through 2025, the software-defined vehicle (SDV) landscape is evolving rapidly, driven by breakthrough CES 2025 announcements, artificial intelligence integration, and shifting OEM development strategies.

In this special episode, host Madelyn Downs sits down with Omar Alshabibi, Lead Global Product Manager at ETAS, to break down the key SDV trends, technology shifts, and industry news shaping t...

As modern connected vehicles become increasingly integrated with cloud architectures, enterprise servers, and backend infrastructure, securing the broader automotive ecosystem requires robust penetration testing across both IT and embedded domains.

In this episode, host Zachariah (Zane) Pelletier from ETAS is joined by enterprise security expert Michael Charl for an in-depth look at Enterprise Pen Testing. Michael shares his perspec...

To effectively protect modern enterprise architectures and automotive software environments, security teams must understand how real-world attackers view, probe, and exploit potential entry points.

In this episode, host Vasili Kutscherjavenko kicks off our Enterprise series alongside ETAS cybersecurity specialists Wolfgang Neufeld and Rene Reuter for an in-depth discussion on Enterprise Red Teaming. Wolfgang and Rene break down the ...

Jake Jepson, Security Researcher, Red Balloon Security, joins Zachariah (Zane) Pelletier, Security Tester at ETAS, to talk about the research project he conducted as a student at Colorado State University to successfully hack a commercial truck. Jake takes us through how the project came to be, walks through the details leading up to the discovery of how electronic logging devices (ELDs) on commercial trucks may pose a grave cybers...