Olly Wilson: Selaks General Manager of Sales and Marketing on the company launching its first 5 percent wine

Kiwi wine company Selaks has launched its first 5 percent offering amid increased demand for alcohol-free and low-alcohol beverages.

Selaks Origins Breeze 5% promises a low alcohol experience, with each bottle containing three standard drinks.

General Manager of Sales and Marketing, Olly Wilson, says this gives consumers more choice.

"This is the first time we've had a 5 percent product available, so we're pretty excited about that." 

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Episode Transcript

Speaker 1 (00:00):
Looks like we're going to get our first already are
getting our first low alcohol five percent wine. It's been
put out by Selax and the general manager of sales
and marketing is Ollie Wilson.

Speaker 2 (00:08):
Hey, Olie, Hi, Heather, how are you?

Speaker 1 (00:11):
I'm well, thank you. Are you responding to demand here
people who want to have a drink but don't want
to get too messy.

Speaker 2 (00:17):
Yeah, sure, we're giving people choice. Lower alcohol products have
been around for a while see lexibindor ELK for over
ten years, but this is the first time we've had
a five percent product available, so we're pretty excited about
Does it taste good? It tastes fantastic. We're pretty confidence
it's as close as it's as close to the full

(00:37):
strength alcohol product as you can get at the moment.
Then we've done sensory tests to check that out.

Speaker 1 (00:42):
What is it? What are we talking? Is it a
white or red?

Speaker 2 (00:46):
We've got three varietales available. We've got sevyon blanc. He's
done its most popular varietal, and then we've got Penigree
and rose and the range as well.

Speaker 1 (00:53):
Oh so it's all white, all white.

Speaker 2 (00:56):
At the moment. Yes, yeah, it's really harder to do
it is harder, but we've been testing testing it and
hopefully maybe an accentage. We could have a crack at a.

Speaker 1 (01:07):
Red How do you even get the alcohol out?

Speaker 2 (01:11):
So we make ours using traditional wine making methods, so
we're pressed the grapes and then for a mint. But
a lot of eight nine product is breaking down the
actual wine product and then splitting out the alcohol and
then putting it back together, which you lose a little
bit of the aroma, the mousekill, the fruit flavors of

(01:32):
the wine. Where we be compliment our method maintains most
of their key wine cubes.

Speaker 1 (01:38):
And is it on the shelves already?

Speaker 2 (01:40):
Yes, that experience five percent development all liquor retailer at
the moment.

Speaker 1 (01:45):
Fantastic. So we can have a wine without getting into
it becoming a hot mess. Ollie, thank you. Ollie Wilson
selects general manager Sales and Marketing. For more from Hither
Duplessy Allen Drive, listen live to news talks.

Speaker 2 (01:57):
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