Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
Episodes
Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in...
Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data ...
How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventu...
Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone s...
Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves in...
Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of priva...
Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and ...
Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy,...
Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human ...
Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the import...
What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approac...
Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career jour...
Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He discusses the impact of AI on audience segmentation, the im...
How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the d...
In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group, chats with Claire Kuhn, the SVP of Research & Insights at OvationMR. Recognized as one of the industry's 30 under 30, Claire Kuhn, SVP of Research and Insights at OvationMR, reflects on her career path and the hands-on, human aspects of the industry that surprised her. She discusses the ongoing trans...
From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie's unique career journey from sports and entertainment management to her pivotal role in market research. Learn about her take on AI's impact on the industry, b...
Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about the 30 Under 30 Awards, the importance of mentorship, networking, and ...
Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy. In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her challenges and triumphs in transitio...
In this episode, we dive deep with Steve Schlesinger, Executive Chairman at Sago, hosted by Jon Last, President at Sports and Leisure Research Group. Steve shares his valuable insights on the latest industry trends, leadership strategies, and the evolving landscape of market research. Tune in to discover how Steve's experience and vision continue to shape the sector and get a firsthand look at the discussions that influence the fut...
On this episode, host Katie Gross, CEO at Suzy, speaks with Kristin Luck, Managing Director of Oberon Securities. Kristin shares her unique career trajectory from a research assistant at Lieberman Research Worldwide to becoming an influential entrepreneur, investor, and banker. Learn how her passion for online research led her to build AC Nielsen's first online research platform, co-found OTX, and start a data visualization platfor...
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