Enterprising Insights Podcast

Keith Kirkpatrick, research director with The Futurum Group, discusses two events he attended: Smartsheet Engage in Seattle and Zendesk’s AI Summit in New York. He focuses on each company's pricing models, use of AI and automation, and efforts to meet customers' needs by reducing user friction.

Keith Kirkpatrick, research director with The Futurum Group, discusses the news and insights from Microsoft's industries analyst event, focusing on new product enhancements, the use of AI, and customer case studies from retail, manufacturing and healthcare.

Keith Kirkpatrick, research director with The Futurum Group, discusses the key highlights, areas of emphasis and takeaways from Dreamforce, Salesforce's annual user conference. He discusses Agentforce, enhancements to Data Cloud, and the Salesforce Foundation program, among other announcements from the show, and closes out with his weekly "Rant or Rave" segment.

In this episode of Enterprising Insights, The Futurum Group's research director Keith Kirkpatrick is joined by Robert Kramer, VP and principal analyst at Moor Insights & Strategy, and Guy Currier, CTO at Visible Impact, to discuss the announcements and experiences from Oracle CloudWorld and NetSuite SuiteWorld. He then closes the show by asking them to rant or rave about one item in the enterprise market.

Keith Kirkpatrick, research director at The Futurum Group, discusses the current and future landscape for enterprise application pricing models, which are being impacted by the use of AI agents, generative AI and the growing demand for linking software expenditures to ROI. He will then move to the "Rant or Rave" segment, where he picks one item in the market, and either champions or criticizes it.

Keith Kirkpatrick, research director at The Futurum Group, provides a preview of his fall conference schedule, focusing on the events he will be attending, the key items he hopes to learn, and how these developments may impact the enterprise applications market. He will then move to the "Rant or Rave" segment, where he picks one item in the market, and either champions or criticizes it.

Keith Kirkpatrick discusses two conferences he attended during the week, Epicor Insights and Salesforce Connections. Kirkpatrick talks about the key news from each event, new product announcements, and provides his take on each event.

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses recent contact center product announcements, focusing specifically on news from Microsoft Dynamics 365 Contact Center and Cisco’s Webex Contact Center.

In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and Principal Analyst, Moor Insights & Strategy, to discuss using data to enable ROI from AI deployments.

In this episode, host Keith Kirkpatrick covers industry news from the past week, including a briefing with Cloud Eagle, a new product announcement from NetSuite, and Adobe’s terms and conditions updated.

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the mark.In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the mark.

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses two Market Insight Reports he authored at FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms.

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses the state of omnichannel communications, covers survey findings on the use of omnichannel, and delves into the challenges ahead.

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses Salesforce’s LLM benchmark for CRM, and rants about the lack of transparency around the collection of data from Hyundai, Honda, and GM.

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger market trends.

Keith Kirkpatrick discusses news from the world of enterprise applications, HR, and AI. Focusing on the growing use of no-code/low-code development platforms, enterprise skills development, the use of AI guardrails within a CRM, and how AI can be used to optimize digital customer experiences.