Marketing: Art & Science
Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.
Episodes
In this episode I sit down with the dynamic CMO of Snowflake, Denise Persson, to dissect how her nearly 30-year marketing expertise has led her to running marketing for one of the world's most valuable companies. Denise strongly advocates for an outside-looking-in perspective, ensuring that the voices of her company's customers are the top priority. She gives us a peek into the Snowflake MarTech stack, the AI Council she orchestrat...
Please welcome Pure Storage CMO Lynn Lucas to this week's episode of Marketing: Art & Science. Lynn talks with CMO Advisor Lisa Martin about navigating to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at P...
Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.
OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.
Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.
Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.
Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.
Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.
Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.
Lisa Martin, CMO Advisor at the Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at business like Dell.
In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.
The latest episode of "Marketing: Art & Science" features the CMO of NetApp, Gabie Boko. In this great conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.
CMO Jennifer Johnson (JJ) of Crowdstrike joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science" to discuss her ascent to the level of the CMO and the MarTech stack she and her team of 300 have implemented at Crowdstrike in the last 18 months. JJ talks about leaning into generative AI and shares some amazing metrics on how using the emerging technology enabled the company to transform part of its we...
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