EDO Breakthrough
Is there an economic development problem that you just can’t seem to make any progress on? Grab your phone and call the EDO Breakthrough podcast! After all, no challenge is unsolvable with a creative solutions team by your side. In each episode, Certified Economic Developer (CEcD) and host Sandy Dubay welcomes a new business leader, community luminary, and other modern mages to discuss the challenges, joys, and needs of communities across the United States. Sandy and her guest will combine their powers to answer your real-life economic development questions. When our powers combine, we can make an EDO breakthrough!
Episodes
What does it take to lead through a crisis, earn trust in new communities, and stay passionate after 25 years in economic development?
In this episode, Kelly Robertson-Slagle discusses the importance of letting people operate in their “zone of awesomeness,” why having a passion project matters at every stage, and the key lessons she’s carrying with her to her new role in Georgetown County, South Carolina, after a 25-year tenure in M...
Is your team drowning in spreadsheets and struggling to sort through all the data? Discover how implementing the right CRM strategy can turn scattered information into actionable insights without overwhelming your staff.
In this episode, Lisa DeNoia and Brittany Browning from Port and Starboard share expert insights on implementing Salesforce and other CRM solutions specifically for economic development organizations. Learn how to t...
As economic uncertainty grows, how is the leading organization in economic development positioning its members for success? In this episode, Nathan Ohle, President and CEO of IEDC, is sharing how they're tackling today's most pressing challenges while simultaneously preparing members for tomorrow's opportunities.
Key Takeaways:
- How the economic development field is evolving from community competition to regional c...
What happens when economic development spans 44,000 square miles of rural frontier?
In our season two finale, Jolene Schalper, CEcD, joins us to share how Great Falls, Montana, serves as the hub for a vast region and why the upcoming IEDC Rural Retreat is breaking the conference mold by taking participants directly into the communities they're learning about.
Key Takeaways:
- How to build a stronger ecosystem despite...
Surrounded by jurisdictions 50 times its size, the City of Fairfax has mastered the art of punching above its weight. In this episode, Chris Bruno shares how this 25,000-resident community competes with neighboring giants and transforms limitations into strategic advantages.
Key Takeaways:
- How you can create strategic alliances that allow your smaller jurisdiction to participate on a larger stage
- The frameworks for developing bus...
Public Relations isn’t always about chasing the spotlight and making headlines. In economic development, effective PR is about turning your narrative into a compelling message that resonates with the community you serve.
In this episode, Mia Vaccaro draws on her background in lifestyle PR to help you create a strategy that goes beyond traditional media coverage and truly connects with your audience.
Key Takeaways:
- How PR can be a ...
The most impactful downtown revitalization strategy might just be the least expensive one…
In this episode, Leeann Crews shares how the Downtown Frederick Partnership is implementing “incremental changes,” measuring community health, and turning overlooked spaces into beloved community assets.
Key Takeaways:
- How to measure the health of your downtown and find innovative solutions to problems
- Why targeted grant programs like facade ...
What if your next big business attraction project started with a mock site visit? In Missouri, that’s not just a theory—it’s a strategy that is delivering real results.
In this episode, Subash Alias shares how Missouri Partnership is helping communities prepare for economic growth with its innovative site selection training program.
Key Takeaways:
- Why site selection is about vision, not just location
- How mock site visits have turne...
Is your community’s economic potential limited because everyone works in silos?
Today we’re joined by Sarah Mattson, Director of Entrepreneurship with the City of Chattanooga, who shares how simple and effective it is to create a Business Resource Collective in which entrepreneur support organizations work together instead of duplicating efforts.
Plus, she reveals an unexpected partnership with… a credit union?! Their local credit u...
Do you feel like you’re shouting into the void every time you post on social media? Today we’re sharing how you can transform your EDO’s approach from broadcasting information to creating meaningful two-way conversations that drive engagement *and* results.
Key Takeaways:
- Understand your audience while working within your capacity constraints
- Strategies for effectively repurposing content across platforms (beyond copy/paste)
- How yo...
Is your EDO’s strategic plan a short-term to-do list? Or just a vague vision that leaves employees with more questions? In this episode, Alex Dadok and I discuss why having the courage to question assumptions – and take real action – is the key to community transformation.
Key Takeaways:
- Why most EDOs use strategic plans wrong (and how to turn them into actual tools for progress)
- How to create space for thinking ahead while balanc...
You can take inspiration from other communities and things you learn at conferences, but you simply can’t copy/paste what others are doing…it just won’t work. And that’s where Main Street America comes in, to help historic downtowns re-energize!
Joi Cuartero Austin and I discuss Main Street America’s hyper-local support, strategic doing vs. strategic planning, and leaning into your strengths.
Key Takeaways:
- Incremental changes can...
Jonathan Aberman is an internationally recognized thought leader in technology and innovation. In this episode, we discuss Washington D.C.’s focus on the service economy (vs. Silicon Valley’s focus on product) and the delicate balance of utilizing AI while maintaining real connections with humans. He also shares what he’s learned from teaching in Italy and offers advice for other educators.
Key Takeaways:
- Economic Development ca...
For the season finale of EDO Breakthrough, we’ve invited Dane Carlson to be this week’s guest! Dane is the Host of the Econ Dev Show podcast and CEO of Sitehunt. We discuss all things podcasting, how to deal with change in the workplace, and the impetus behind creating Sitehunt, an AI platform that helps economic developers.
Key Takeaways:
- What it’s *really* like to be the host of a podcast
- How Sitehunt can expedite the RFI proce...
Ash Hanson is a rural arts advocate and in this episode, we discuss the four themes of rural community development: Activate, Connect, Nurture, and Support.
She also shares how arts & culture can intersect with economic development, how she creates opportunities for connection through her roles at DoPT and PlaceBase Productions, and her thoughts about #EroticCapital.
Key Takeaways:
- How Arts & Culture directly impact econom...
Clarence Hulse is one of the few individuals in the industry who actively sought out a career in economic development. In this episode, we discuss lifelong learning, reverse mentorship, and the programs Michigan City is implementing to attract and develop its workforce.
Key Takeaways:
- How being in the private sector of real estate has made him a better economic developer
- Why “inclusive” economic development is important
- How in...
Sandy Castor shares her perspective on how transportation and economic development work together, professional development opportunities, and the power of mentorship. We also discuss “soft” skills, saying yes more, and her accidental path to economic development.
Key Takeaways:
- Why access to transportation *is* economic development
- The difference between mentors, advisors, and sponsors
- How “soft skills” are not soft
About the G...
This week’s episode is all about Economic Development Week, and how you can leverage it to share your EDO’s story with your local community. Economic Developers rarely promote their efforts or teams, and this is the perfect opportunity to do that!
Key Takeaways:
- Best practices and tips for a successful event, including using Earned and Owned media
- Utilizing and training volunteers
- How MEDA has been able to host a successful Econom...
Ebonie Atkins, Managing Director of Henrico Economic Development Authority, shares tips for networking and creating relationships. We also discuss business retention tactics, regionalism, partnerships, and teaching economic geography.
Key Takeaways:
- Tips for creating relationships in a people-focused industry
- How to work with local partners for business retention efforts
- Balancing data and storytelling in economic development
...
Amanda Ellis, Editor-in-Chief for Livability.com, shares how EDOs can leverage storytelling when marketing their communities. In this episode, we discuss workforce trends like hybrid working and relocating, how AI will affect search engine optimization for prospects, and why professional development opportunities are so important for retaining employees.
Key Takeaways:
- How communities can leverage their unique assets for talent a...
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