EDO Breakthrough
Is there an economic development problem that you just can’t seem to make any progress on? Grab your phone and call the EDO Breakthrough podcast! After all, no challenge is unsolvable with a creative solutions team by your side. In each episode, Certified Economic Developer (CEcD) and host Sandy Dubay welcomes a new business leader, community luminary, and other modern mages to discuss the challenges, joys, and needs of communities across the United States. Sandy and her guest will combine their powers to answer your real-life economic development questions. When our powers combine, we can make an EDO breakthrough!
Episodes
Shopping locally shouldn't be a guilt trip. It should be an invitation.
In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore.
Whether you're looking to drive foot traffic during a spring slowdown or turn 500...
While we’re gearing up for Season 4, this bonus mini-episode is here to help you turn appreciation into impact!
Giving thanks doesn’t have to be a huge production, so we’re sharing quick, meaningful ways you can build stronger partnerships, re-engage allies, and create ripple effects in your community.
Resources Mentioned:
The E...
What if the key to better marketing, stronger partnerships, and more trust in your EDO is simply… better writing?
In this episode, Sandy sits down with PPR Strategies’ Creative Director, Meg Boyle, for a candid look at the power of words in economic development. From finding an authentic voice to writing with empathy, Meg shares how storytelling fuels the strategies that build stronger communities.
Key Takeaways:
- How to write with...
Some may see heritage preservation as a challenge, but in Bath, UK, it’s an opportunity. With fewer than 90,000 residents drawing 6 million visitors a year, the results speak for themselves.
In this episode, Allison Herbert, CEO of the Bath Business Improvement District (BID), shares how one of the UK’s most historic cities manages the balance between charm and commerce while delivering tangible economic development outcomes for loc...
It’s one thing to land a big project… It’s another to build a legacy.
In this episode, Certified Economic Developer Tray Hairston, partner at Butler Snow LLP, shares how he’s built a career at the intersection of law, finance, and community-building.
From structuring billion-dollar bond deals to mentoring the next generation of talent, Tray explains how understanding both the legal and human aspects of economic development can unlo...
Once written off, now in demand… Detroit’s comeback offers a blueprint for any community that’s ready to rewrite its story—with strategy, collaboration, and a clear sense of identity.
In this episode, Maureen Donohue Krauss, President and CEO of the Detroit Regional Partnership, shares how the organization was built from the ground up, with long-term funding and strategic goals in place from day one. She walks us through the evoluti...
What if you could land new foreign direct investment projects *and* keep existing employers happy… without a million-dollar budget?
In this episode, Chris Knight, Managing Director of FT Locations, pulls back the curtain on relationship-first strategies that help communities of any size compete on the global stage.
Key Takeaways:
- How to embed businesses in your community to boost retention and long-term growth
- Tips for standing out...
What happens when you shift from serving one community to supporting dozens?
In this episode, Heather Gramm, CEcD, reflects on her transition from the public to the private sector. She shares the learning curves, the surprises, and how she’s applying both the art and the science of economic development in fresh, meaningful ways.
Key Takeaways:
- How Heather’s sons helped her see workforce development through a new lens
- The biggest su...
It’s not just about workforce and utilities… Companies want to know your community is ready for them, too.
Drawing from her site selection experience in the U.S. and Europe, Nicholette Ross shares why it’s critical to align with local stakeholders earlier than most economic developers expect, especially when public input and cultural fit can make or break a project. She also explains how being honest about a site’s limitations can m...
What does it take to lead through a crisis, earn trust in new communities, and stay passionate after 25 years in economic development?
In this episode, Kelly Robertson-Slagle discusses the importance of letting people operate in their “zone of awesomeness,” why having a passion project matters at every stage, and the key lessons she’s carrying with her to her new role in Georgetown County, South Carolina, after a 25-year tenure in M...
Is your team drowning in spreadsheets and struggling to sort through all the data? Discover how implementing the right CRM strategy can turn scattered information into actionable insights without overwhelming your staff.
In this episode, Lisa DeNoia and Brittany Browning from Port and Starboard share expert insights on implementing Salesforce and other CRM solutions specifically for economic development organizations. Learn how to t...
As economic uncertainty grows, how is the leading organization in economic development positioning its members for success? In this episode, Nathan Ohle, President and CEO of IEDC, is sharing how they're tackling today's most pressing challenges while simultaneously preparing members for tomorrow's opportunities.
Key Takeaways:
- How the economic development field is evolving from community competition to regional c...
What happens when economic development spans 44,000 square miles of rural frontier?
In our season two finale, Jolene Schalper, CEcD, joins us to share how Great Falls, Montana, serves as the hub for a vast region and why the upcoming IEDC Rural Retreat is breaking the conference mold by taking participants directly into the communities they're learning about.
Key Takeaways:
- How to build a stronger ecosystem despite...
Surrounded by jurisdictions 50 times its size, the City of Fairfax has mastered the art of punching above its weight. In this episode, Chris Bruno shares how this 25,000-resident community competes with neighboring giants and transforms limitations into strategic advantages.
Key Takeaways:
- How you can create strategic alliances that allow your smaller jurisdiction to participate on a larger stage
- The frameworks for developing bus...
Public Relations isn’t always about chasing the spotlight and making headlines. In economic development, effective PR is about turning your narrative into a compelling message that resonates with the community you serve.
In this episode, Mia Vaccaro draws on her background in lifestyle PR to help you create a strategy that goes beyond traditional media coverage and truly connects with your audience.
Key Takeaways:
- How PR can be a ...
The most impactful downtown revitalization strategy might just be the least expensive one…
In this episode, Leeann Crews shares how the Downtown Frederick Partnership is implementing “incremental changes,” measuring community health, and turning overlooked spaces into beloved community assets.
Key Takeaways:
- How to measure the health of your downtown and find innovative solutions to problems
- Why targeted grant programs like facade ...
What if your next big business attraction project started with a mock site visit? In Missouri, that’s not just a theory—it’s a strategy that is delivering real results.
In this episode, Subash Alias shares how Missouri Partnership is helping communities prepare for economic growth with its innovative site selection training program.
Key Takeaways:
- Why site selection is about vision, not just location
- How mock site visits have turne...
Is your community’s economic potential limited because everyone works in silos?
Today we’re joined by Sarah Mattson, Director of Entrepreneurship with the City of Chattanooga, who shares how simple and effective it is to create a Business Resource Collective in which entrepreneur support organizations work together instead of duplicating efforts.
Plus, she reveals an unexpected partnership with… a credit union?! Their local credit u...
Do you feel like you’re shouting into the void every time you post on social media? Today we’re sharing how you can transform your EDO’s approach from broadcasting information to creating meaningful two-way conversations that drive engagement *and* results.
Key Takeaways:
- Understand your audience while working within your capacity constraints
- Strategies for effectively repurposing content across platforms (beyond copy/paste)
- How yo...
Is your EDO’s strategic plan a short-term to-do list? Or just a vague vision that leaves employees with more questions? In this episode, Alex Dadok and I discuss why having the courage to question assumptions – and take real action – is the key to community transformation.
Key Takeaways:
- Why most EDOs use strategic plans wrong (and how to turn them into actual tools for progress)
- How to create space for thinking ahead while balanc...
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