Psychology IRL
Psychology IRL is where psychology meets real life—no jargon, no fluff, just practical insights you can actually use. Hosted by Jemma, a coach and researcher with an MSc in Positive Psychology and Coaching Psychology, this podcast takes psychology out of the textbooks and into everyday situations. If you’re curious about how to build better habits, improve your mindset, or just understand yourself (and others) a little better, you’re in the right place. Each episode breaks down research-backed psychology into simple, actionable strategies to help you thrive—whether at work, in relationships, or in your personal growth journey.
Episodes
As a self-identified recovering good girl, I came out the other side of burnout convinced that my people pleasing 'yes' mentality had massively contributed to why I was so exhausted, drained, and ultimately walked away from my previous business altogether.
Now, as a burnout researcher, I am clearer on exactly what led me to burnout and for my fellow good girls, you definitely need to listen to this one!
Setting goals is something I always talk about the importance of but what do you do when you achieve your goals and don't feel any different? I've seen so many people recently talk about having ticked off their big goals only to feel no more fulfilled.
In this episode I dive into the psychology behind why this might be happening and what we can do to ensure we are setting the 'right' goals.
A lot of people talk about using sales psychology, particularly pain point marketing, but there is a whole lot of info missing from the advice that's often shared.
In this episode I pick apart exactly what sales psychology says, whether it is or isn't unethical to speak to pain points, and what my advice is going forward to improve ethics in psychology driven marketing.
If you're a lover of cold hard facts and a good article reference then you might also be wondering whether talk of 'manifestation' is too fluffy of a concept for you to embrace.
In fact, one of the first search results on Google for manifestation puts it bluntly: it isn't backed up by science.
But is that really the case?
In this episode I break down the concept of manifestation, exploring whether there is in fact psychology, scien...
This is the audio taken from a free training that took place in October called Service Pro 2.0.
This is the audio taken from a free training that took place in October called Service Pro 2.0.
This is the audio taken from a free training that took place in October called Service Pro 2.0.
A Journey Into Virtual Assisting
In this episode, Richard shares his journey from facing an injury to navigating furlough, redundancy, and eventually stepping into self-employment. He discusses his work as a licensed virtual assistant and how he built his own standout brand. We dive into topics like client retention and explore potential next steps for growth.
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The Ultimate CEO - https://www.instagram.com...
This episode is a reminder to those of you who already have businesses up and running but are realising that while the business works, it doesn't work for YOU. It can feel really hard to make huge changes when your ideal business is so far from your current business but this episode is your reminder that it is possible.
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The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram....
I talk a lot about you-shaped businesses and my Jemma-shaped business but in this episode I dive into what that looks like for me practically.
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The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
This is just an episode of me sharing my thoughts and frustrations around how service providers are often viewed and valued in the online space in comparison to other industries. I'd love to hear other thoughts and opinions too so please do DM me with your experiences!
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The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
As someone who spent many years as a service providers and many more working with service providers, here are three patterns I'm noticing so far this year.
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The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
In this episode I share my two pieces of advice for dealing with comparison within your business.
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The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
In 2021 I closed down my successful virtual assistant business. While I've talked before about how I made the decision, I haven't talked much about what caused my burnout in the first place.
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The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Copy: writing shareworthy newsletters
In this episode, Sara shares her challenges of running a business with ADHD and how she approaches her tasks in a way that works for her. We also talk about Sara's experience being the sole income provider as a single mom, the way she offers helps clients find the golden nuggets in their knowledge, and how to write the juiciest, shareworthy newsletters.
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The Ultimate CEO - https:...
From September I have decided to do something called The Joy Experiment!
Each month for the next 12 months will have a theme. These themes are things that positive psychologists have shown to be influential when it comes to our wellbeing. I have picked 12 themes that feel particularly relevant to my life. I will then use each theme to set myself weekly tasks/missions/to-dos to see how much joy the theme brings me.
I will be bloggin...
Evolution: being a VA vs being a coach
In this episode, I chat with Mel, who runs a boutique VA agency serving 6 and 7 figure CEOs. We chat all about her journey from building a VA business out of a backpack in Bali to offering coaching and then going back to focusing entirely on her agency. We talk about what it was like to close down such a successful offer, her insights into hiring the right team members, and all her disastrous ...
Accounting: making numbers less scary
In this episode, Kara shares her super interesting journey to becoming an accountant, the wildest client expenses she has encountered, and offers invaluable advice for those overwhelmed by numbers. We also dive into how Kara uses Google to find clients (having stepped away from Instagram, and the red flags she keeps an eye out for when signing new clients!
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The Ultimate CEO - htt...
Anxiety, having a baby & business challenges
In this episode, I catch up with previous client Georgina, to chat about her journey of returning to work shortly after having a baby. We talk about her decision to skip traditional maternity leave, how her clients reacted to her sharing she was pregnant, and her experience so far of balancing motherhood with business. We also share out experience of managing anxiety and navigating t...
Growth: the power of lifestyle design
In this episode, we explore how lifestyle designer Simone helps entrepreneurs create lives they look forward to every day. We chat about the importance of building productive habits and setting clear goals to drive personal and professional growth and how her work has allowed her clients to move countries, quit jobs, open businesses, and improve relationships.
We also talk about the challenge o...
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