Pet Marketing Unleashed Podcast

After covering the broad SEO and AI shifts in episode 41, we're now sharing with you one of the most important lessons from our brand new AI module inside our SEO Course so you can actually implement changes instead of just knowing theory! EXCITED for this one!

You'll learn:

• 5 key tasks that improve AI visibility
• How blog content and service pages serve different purposes in AI search
• What NL Web is and how it changes sea...

Overwhelmed by how fast AI and search are changing? SAME! This episode breaks down the 5 biggest shifts we’re paying attention to right now with SEO and AI for local pet businesses.

You'll learn:

• How search behavior has shifted away from "pet sitter near me"
• What type of content is pulling over half of AI search results
• How site structure and clarity help AI understand and recommend your business
• Why outdated website ...

This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients.

You'll learn:

• Why your website isn't inspiring dream clients to book
• The shift from talking about yourself to speaking directly to your client's needs
• How slow response times cost you clients
• Why your website should be your virtual assis...

Seeing lower website traffic numbers for your pet business lately?

Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door.

In this episode, we chat about:

• Why tracking tools are likely underreporting your actual traffic
• How AI search is changi...

If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions. 

It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are.

I’m walking you through what that process actually looks like:

• What you...

Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.

Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy.

You'll learn:

• Why broken links drag down performance (and how to find them fast)
• The #1 culprit slowing down most pet business sites (hint: images)
• How to use animations without killing your lo...

Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless.

You'll learn:

• What a welcome packet is and why most competitors don't have one
• The 9 essential sections to include
• How to set boundaries through your welcome packet
• Ways...

Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you.

...

Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients.

You'll learn:

• The biggest copywriting mistake pet business owners make
• Why "click here" buttons are hurting your ac...

This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility.

Get the full episode blog at www.petmarketingunleashed.com/33

🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken...

I'm pulling back the curtain on PMU's most popular service: Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners.

You'll learn:

• Traditional branding costs and our accessible alternative
• Our 6-step branding day proces...

Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable.

You'll learn:

• The key difference between a brand refresh and a rebrand (and which you actually need)
• How some major brands handled rebrands (and what went wrong for some)
• The...

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them.

You'll learn:

• Why testimonial pages are a waste
• The questions to ask clients that get you story-based testimonials
• How to edit t...

Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026 (and beyond).

You’ll learn:

• How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)
• Why tracking profit margins by service helps you identify which offerings are act...

Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.

🔍 You'll learn:

• Why throwing business cards at every local business doesn't work (and what to do instead)
• The 4 key factors that make partnerships successful
• How to partner with competitors (this is a game-changer!)
• Specific partnership ideas for different pet businesses
• The biggest mistakes that waste you...

Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom.

PLUS, some big personal news from the PMU Team! 🍼

You'll learn:

• How to conduct an audit to identify what's taking up your day
• The power of automations (and our favorite tools) for creating seamles...

Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays.

🔍You’ll learn:

• Why your emails might be going to spam and how to fix it
• The importance of list cleaning and sending to engaged subscribers only
• How local pet businesses can use email for exclusivity, VIP offers, and targeted content
• ...

This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions.

You'll learn:

• How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.
• Why weak call-to-actions are costing you bookings and how to improve them
• Simple ways to speed up your sl...

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it).

Here's what we dive into:

• What's actually changing with AI overviews and search results
• Why local and niche businesses aren't impacted the same ...