Pet Marketing Unleashed Podcast

Seeing lower website traffic numbers for your pet business lately?

Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door.

🔍 In this episode, we chat about:

• Why tracking tools are likely underreporting your actual traffic
• How AI search is cha...

If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions. 

It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are.

I’m walking you through what that process actually looks like:

• What you...

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Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.

Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy.

🔍 You'll learn:

• Why broken links drag down performance (and how to find them fast)
• The #1 culprit slowing down most pet business sites (hint: images)
• How to use animations witho...

🎧 Quick Recap

Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless.

🔍 You'll learn:

• What a welcome packet is and why most competitors don't have one
• The 9 essential sections to include
• How to set boundaries through y...

Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you.

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Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients.

🔍 You'll learn:

• The biggest copywriting mistake pet business owners make
• Why "click here" ...

🎧 Quick Recap 

This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility.

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/33

🎉Ready to refresh your website for 2026? Start with the quick wins. Update...

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Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners.

🔍 You'll learn:

• Traditional branding costs and our accessible alternative
• Our 6-step b...

🎧 Quick Recap 

Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable.

🔍 You'll learn:

• The key difference between a brand refresh and a rebrand (and which you actually need)
• How some major brands handled rebrands (and what went ...

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them.

🔍 You'll learn:

• Why testimonial pages are a waste
• The questions to ask clients that get you story-based testimonials
• How to edi...

🎧 Quick Recap
Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026.

🔍 You’ll learn:

• How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)
• Why tracking profit margins by service helps you identify which off...

🎧 Quick Recap 

Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.

🔍 You'll learn:

• Why throwing business cards at every local business doesn't work (and what to do instead)
• The 4 key factors that make partnerships successful
• How to partner with competitors (this is a game-changer!)
• Specific partnership ideas for different pet businesses
• The biggest mistakes...

🎧 Quick Recap 

Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom.

PLUS, some big personal news from the PMU Team! 🍼

🔍 You'll learn:

• How to conduct an audit to identify what's taking up your day
• The power of automations (and our favorite tools) fo...

🎧Quick Recap
Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays.

🔍You’ll learn:

• Why your emails might be going to spam and how to fix it
• The importance of list cleaning and sending to engaged subscribers only
• How local pet businesses can use email for exclusivity, VIP offer...

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This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions.

🔍You'll learn:

• How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.
• Why weak call-to-actions are costing you bookings and how to improve them
• Simple ways...

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it).

Here's what we dive into:

• What's actually changing with AI overviews and search results
• Why local and niche businesses aren't impacted the ...

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges.

Here's what we dive into:

• What your Google Business Profile actually does for local visibility
• E...

Things feel a little weird out there right now.

Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?

In this episode, I'm doing something different. We’re not talking branding or marketing.

We’re talking friend to friend about some of the things I’m doing and rec...

Feeling overwhelmed by your pet business numbers? GIRL, same.

Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts.

But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month.

In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data str...