The Smartest Amazon Seller

Scott welcomes Belal El-Harazin, founder of Automato AI, to discuss how AI is transforming Amazon content creation, keyword strategy, and catalog management.

 Belal shares Automato AI’s mission to help sellers scale with automated content refreshes, brand voice integration, and powerful keyword discovery. Also highlighting fun.com’s AI-generated listings outperforming human copy.

 The conversation covers the shift from manual l...

Scott is joined by CPG expert Nik Hall to discuss what truly drives success for consumer packaged goods brands on Amazon. Drawing from his experience building and exiting a gummy vitamin company, Nik shares hard-earned insights on category trends, why most failures come from chasing hype too late, and how overlooked niches often present the best opportunities. Get real-world lessons from both failed launches and bre...

Scott and Alan Weiss, CEO of AVX Returns and a former 8-figure reseller, unpack the real cost and hidden opportunity behind Amazon returns. They explore why return management is often overlooked, how AVX turns chaos into cash, and what resellers can do to stop leaving money on the table.

Episode Notes:

01:22 - Alan Weiss Introduction

02:23 - Alan’s Background and the start o...

Scott gets into the real-world financial decisions Amazon sellers face, especially when it comes to leveraging debt. He shares firsthand experience navigating inventory demands, Q4 cash crunches, and the lure of fast growth, while also examining the dangers of borrowing, from overvaluing inventory to the addictive cycle of continual loans.

Hear case studies, cautionary tales, and reflections on what sepa...

Scott returns from Prosper to share some personal updates and Amazon insights. Prime Day is expanding to four days this year — a move that makes sense as Amazon tries to give shoppers and sellers more time to take advantage of the buzz. Scott also talks about the return of Sellers United this October near New York City, a conference built for resellers of all sizes. Plus, he gives a casual rundown of what’s new at Sma...

Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers.

Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers t...

Jasim Eisa, Founder and CEO of Voadera, built an $80 million e-commerce business from the ground up, and here, he shares what’s working now—and what’s not.

Scott and Jasim explore big shifts in the marketplace, such as Nike coming back to Amazon and what that means for resellers. Jasim also breaks down how major brands such as Adidas and Michael Kors are changing the way they sell on the platform and wha...

Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG).

Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for ...

Justin Willhite, Senior Influencer Marketing Manager at Twitch and Owner and Principal Talent at CommQuest, shares invaluable insights from his journey from YouTube creator to running a successful video production studio. Discover why "dark social media" is transforming marketing strategies, how brands can create genuinely shareable content, and the delicate balance between leveraging AI tools and maintaining authent...

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI. Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for th...

Discover the underutilized potential of Amazon Carrier Central for enhanced shipment trackability, effective management, and avoiding costly delays, especially during peak times such as Prime Day. Tyler Allgaier, Founder & CEO of Pitted Labs, breaks down how live loads directly at fulfillment facilities can be a game-changer for your operations.

But that's not all – Scott and Tyler dive deep into A...

Learn legal strategies to minimize tariffs with Burak Yolga, CEO and co-founder of Forceget.

Discover the importance of understanding HTS codes and how they impact global shipping costs. Burak shares creative, legal methods like product disassembly and reassembly that businesses use to mitigate the financial burden of import tariffs. Drawing from his recent visit to China, Burak provides firsthand observ...

Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.

Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, fi...

Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs.

He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller Tools, Balancing Content and Engagement, and Financial Acum...

The e-commerce landscape is experiencing seismic shifts as new tariffs against China send shockwaves through Amazon's marketplace.

Scott explores how these economic tremors are disrupting the delicate balance of global online retail—potentially the most significant supply chain disruption since COVID. Through exclusive insights from a conversation with one of the largest Chinese sellers in the world, Sco...

Scott brings you the latest from Prosper 2025, revealing the innovations that will empower you to succeed on Amazon.

Discover cutting-edge tech for listing optimization, TikTok marketing, and private label repricing, and how other AI and emerging tools are reshaping e-commerce.

Episode Notes:

00:23- New Tech for Selling on Amazon in 2025

01:35 - A...

Ever wondered what it's like to sell on Amazon? Here’s the best damn industry report for you.

The Voice of the Amazon Seller unveils insights from over 300 Amazon sellers, revealing the challenges and triumphs of navigating this vast marketplace.

Scott discusses everything from competition pressures and fee structures to the impact of international sellers and the fairness of Amazon's platf...

Is Amazon neglecting its sellers?

Scott tackles this question head-on, brings you exclusive insights from Amazon employees and industry experts, and delves into the challenges sellers face, from navigating 1P and 3P complexities to dealing with account suspensions.

Learn the truth behind the trend urging brands to switch selling models and how nuanced decisions based on product categories c...

Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.

From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.

Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant...