The Supply Chain Marketing Show

Revenue is the best metric of marketing. A little risk can lead to a big impact. It's the micro moments that leave major impressions.

The Financial Future and Supply Chain Marketing are connected. Who knew?

Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and execution.

Courtney Turich infuses people with the mindset that they are capable of grand success. She has created a personal brand that's taking off! A previous Shark Tank contestant with a great deal of energy, intelligence, and engagement, her mantra — Be Bold, Be Confident, Be You — is one that every Supply Chain Marketing Professional can live by. Do you?

TRUST - The Silver bullet in business. Your closest friends are the ones you have the most fun with. Ever wonder why you have strong bonds with those you grew up with? It's not time, it's FUN! Find out why on this episode of The Supply Chain Marketing Show

Lead gen for a supply chain marketing professional is paramount to success. We connect it with content development to create the 'belief' of our prospects in our products and services. Content is still King and Clarity is still Queen.

AI is not replacing us in marketing. AI is making what we do more powerful so long as we know how to apply it. The Future of AI in Marketing and how to learn it to enhance your job.  

SupplyChainBrain Media Publisher Brad Berger sits down on Episode 1 and talks about where we've been and where we're going in Supply Chain Marketing. In addition to Lead Generation, we talk about Branding, Content Development, On Line Strategy, and Earned Media. Getting prepared for 2025 and beyond!