Up, Up and Away - The Restaurant Marketing Podcast

The Tactical Playbook: The Next Frontier of Catering Loyalty

Most restaurants treat catering as a purely reactive revenue stream—just a form on a website. But they're missing the true value: recurring, high-value B2B relationships hidden in plain sight.

In this tactical masterclass, hosts Rev and Arun dive deep into the catering maturity curve. We skip the basic order-taking and reveal the proactive, data-driven approach needed to ...

How do you win as a franchisee? It’s not by just following the corporate playbook. The real magic is in the localplaybook.

This week, Rev and Arun are joined by Julie Wade, a powerhouse franchise marketer. She shares her tactical guide on what franchisees should control (like local Facebook pages) and what the brand must control (like Google My Business and the main CRM).

If you're a franchisee or franchisor, this is a must-listen....

Still think your POS is the center of your universe? You're already behind.

The post-pandemic "tech-drunk" era is over. It's time to get smart about your stack.

In this episode, Rev, Arun, and 20-year industry vet Chris Munz cut straight through the hype. They break down why your obsession with the "transaction" is killing your repeat business, and why your CRM—not your POS—is the true foundation for a future-proof restaurant.

Stop...

What happens when a viral influencer campaign meets the reality of in-store operations? How do you ensure the digital promises you make are flawlessly delivered in the physical world?

In this episode, we bridge that gap with a truly unique guest: Peter Wiley, Director of Marketing & IT at Hothead Burritos. As both a corporate strategist for an 87-location brand and a hands-on franchisee for 11 of those stores, Peter lives at th...

'Limited Time Offers' are a staple in every restaurant's playbook, but too often they are a costly gamble that fails to produce a meaningful return. How do you move beyond the hype and into profit?

Join marketing strategist Anna Tauzin Neave as she pulls back the curtain on what it takes to create LTOs that don't just generate buzz, but build the bottom line.

Discover why measuring an LTO's success purely on sales is a mass...

Being "okay" at ten marketing tasks is killing your growth. It's time to be awesome at two. Outsourcing isn't about giving up control; it's about gaining the leverage to focus on what truly moves the needle. In this episode, Rev and Arun break down the strategic framework for deciding when to hire an agency versus when to use tech, and reveal the core marketing functions you should never hand over.

Tune in to discover what to outso...

Rev Ciancio & special guest Cherryh Cansler (FastCasual.com / Networld Media Group) are serving up the real talk: why focused marketing workshops are your ticket to serious restaurant growth.

This isn't theory; it's about actionable tactics (inspired by the #RestaurantMarketingWorkshop in Indy, June 2-3 – Qubriux is a proud sponsor!).

Tune in to hear why this is a non-negotiable.

#RestaurantMarketingTips #Podcast #LoyaltyStrate...

Texts & WhatsApp for your restaurant: Incredible power, serious peril. 💥 With 90% open rates, it's tempting to go wild. But screw it up? You're digital toast. Rev & Arun are decoding how to use these direct channels like a pro – from consent and frequency to smart segmentation and avoiding that "creepy stalker" vibe. Learn how to make direct messaging your secret weapon.

#RestaurantPodcast #MarketingStrategy #SMS #WhatsApp...

Understanding the right technology infrastructure is vital for restaurant success in today's competitive environment. In Episode 16 of Up, Up and Away, the restaurant marketing podcast, the focus is on the concept of a consolidated tech stack for restaurants. We delve into the essential systems and the critical need for integration to improve efficiency and gain valuable insights.

Join us for a discussion on building a more streaml...

Think a single veggie burger covers dietary needs? 🙄 Wrong. This episode tackles how restaurants often fail at inclusive menus (allergies, keto, vegan, GF & more) and how YOU can fix it to win loyal fans.

Learn the step-by-step framework to super serve these guests, find niche opportunities, market effectively, and crucially, avoid common mistakes like cross-contamination. Hosts Arun AV (Qubriux) & Rev Ciancio break down a...

Gift cards: a restaurant's best friend or a marketing flop? This episode dives into the world of gift card programs, exploring whether they're worth the effort for independent restaurants. A New York restauranteur shares their skepticism, prompting a deep dive into what makes a gift card program successful. The discussion covers ideal restaurant types for gift cards, essential program elements, POS integration (or lack thereof), di...

Ever wondered how restaurants operate without a physical storefront?

Join us as we delve into the world of cloud kitchens and virtual brands. We'll discuss the strategies to build brand awareness, attract customers, and drive sales for your virtual restaurant. From choosing the right business model to crafting effective marketing campaigns, we've got you covered. Tune in to Episode 8 discover the secrets to success in the digital a...