Pending Approval
From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry. Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned. This is Pending Approval, advertising from the inside out.
Episodes
Is the ad industry going overboard with creative criticism? From Jaguar to John Lewis and everything in between, it has been a year of bold ideas, polarising campaigns, and spirited debates over what makes an ad truly memorable.
In our Christmas pod for 2024, join Glenda, Jack, and returning guest, Gorgia, as they discuss the best and worst festive ads for the year.
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Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot.
From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and lows of flying, surviving cancer, and his passion for writing, including his latest book The Secret Life of Flying.
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E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online.
We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term thinking, and the emerging trends in AI that are shaping the future of digital commerce.
Whether you're a beginner or a seasoned e-commerce professional, this week’s episode will guide you towards success in the online marketplace.
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This week we chat with Lisa Allan, Head of Fundraising at The Smith Family.
We discuss the changing face of fundraising amidst a challenging economic climate and the importance of brand building for charity organisations.
We also deconstruct the cycle of disadvantage and the role The Smith Family plays in supporting children across Australia.
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Gaming is no longer a sub-culture, it is the culture. The gaming industry of 2024 is more vibrant than ever before and connects with audiences of all walks of life. In this ep we discuss the rise of digital identities, the language of gaming and learn how best to connect with audiences in this space.
Joining us is gaming guru, Ryan Cunningham - Founder & CEO of You Know Media.
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Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and environmental consciousness shape their worldviews.
Join us for the new season of Pending Approval where we discuss all things Generation Alpha with Lauren Gibb, former Head of Content at Resolve Content... no cap!
Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London agency Livity.
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Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double down on Gen Z and Gen Alpha to see what makes them tick.
Joining us is Brett Reardon – Head of Brand, Marketing and Communications at headspace.
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Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics.
This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance of diversity on our screens.
Joining us is Kim Portrate – CEO of ThinkTV Australia.
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This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind.
ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”.
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Have you ever noticed that some OOH ads make you look twice while others fade into the scenery?
From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community.
Joining us is Elizabeth McIntyre – CEO of The Outdoor Media Association (OMA).
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Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover.
This week we chat all things digital advertising, covering everything from attribution modelling to data, privacy and ethics.
Joining us is our very own Lynette Loh – Head of Digital at The Media Precinct.
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In part two of a titillating, two-part series, the Bibliosexual saga continues. Picking up the conversation from last week, GW and Jack continue their chat with Dave on all things advertising and the modern relationship between message and medium.
Joining us again is the head of ‘Bibliosexual’ consultancy, David McCaughan.
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Have you ever heard of a Bibliosexual? Listen to this week’s episode and all shall be revealed.
This week our guest takes us on his journey from librarian to ad man, discussing research, ‘retryerment’ and the evolving relationship between message and medium.
Joining us from Bangkok is the head of ‘Bibliosexual’ consultancy, David McCaughan.
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From both a consumer’s and an advertiser’s perspective, the video gaming industry of 2023 is more vibrant than ever before.
Join us on a journey through the wonderful world of gaming, debunking common misconceptions around the sector as the lines between ‘in game’ and ‘in real life’ become increasingly blurred.
Guiding us on our voyage of discovery is Adam ‘Fish’ Fischer – Head of Australia and New Zealand at Livewire.
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On this week’s pod we are joined by industry figurehead and CEO of Roy Morgan Research, Michele Levine.
Join us as we discuss consumer behaviour, the power of ‘purpose’ and the roles brands play in economically turbulent times.
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What does it mean to be a ‘socially conscious’ company in 2023? Can our favourite brands be as charitable as we think? Or is corporate virtue signalling more prevalent than ever before?
This week we are joined by the amazing Conchita Casteigt to discuss the distinctions in marketing between charities and commercial brands.
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Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy?
In this ep we talk about the value of creativity in an increasingly measurable media landscape.
Joining us is our very own Lauren Gibb – Head of Content at Resolve.
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What ever happened to a good old-fashioned laugh?
In our first pod back we talk about the value of humour in advertising and the golden age of the jingle.
Joining us is esteemed guest, Sue Perry – Director of Brand Development at The Media Hut.
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Christmas is often one of the most favourite times of the year for many. But does this year's Christmas advertising hit the mark, particularly the Christmas television campaigns emanating from the Northern Hemisphere? Have this year's Christmas campaigns nailed how everyone feels as everyone emerges (again) out of our varying degrees of lockdown and COVID variants running rife? More importantly, will Producer G get her white Christ...
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