BTN's What to Watch 2024

BTN's What to Watch 2024

BTN Executive Editor Michael B. Baker hosts opinion contributors to expand on ideas they presented in our annual What to Watch series. Topics: Business Travel Transformation, New Distribution Capability, Travel Management Company Consolidation, Sustainability, Artificial Intelligence and more. LISTEN NOW.

Episodes

March 22, 2024 50 mins

BTN editors tackle some of the key issue facing the corporate travel industry today. Why has M&A activity in the travel industry slowed down? How do travel buyers maintain policy controls amid the direct push to travelers from supplier loyalty programs? Does proposed regulation for the U.S. credit card industry pose a threat to loyalty programs? How quickly will TMCs adopt AI technology? Will online booking tools ever be able t...

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HRS SVP and Managing Director for the Americas talks with BTN Executive Editor Michael B. Baker about attribute based selling for hotels and why the retailing and personalization revolution won't be limited to the airline industry. How will distribution channels respond? What about booking tools? And can the industry keep up with the demands of business travelers?

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Fox World Travel VP of business travel George Kalka encourages travel managers to keep a redefined NDC in mind for 2024—nourish, delight and choice—as travelers' expectations for traveler care and wellness are evolving. Join BTN podcast host and executive editor Michael Baker to consider how "policy elasticity" can help travel managers keep up with those expectations, which can help promote retention and efficiency, without giving ...

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If you measure sustainability of your business travel program solely by your carbon footprint, you're not getting the whole picture. Hear from BCD Travel VP of sustainability Olivia Ruggles-Brise on the importance of biodiversity in combating climate change, the efforts to measure it and where the business travel industry can make the biggest impact. 

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Social capital—or, as Festive Road managing partner Paul Tilstone describes it, "stuff that impacts your brain and your heart"—can be a valuable return from business travel, whether it's building a relationship that eventually results in a sale or driving collaboration that produces better end results for a company. How can you measure it, how can you maximize and how can you ensure its value is considered when travel budgets are u...

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Special guest Flight Centre chief experience officer John Morhous kicks off our What to Watch series with and existential crisis. Do we still know what corporate travel is? Compliance? Policy? Podcast host and BTN executive editor Michael B. Baker jumps into the abyss with Morhous for 27 minutes.

See omnystudio.com/listener for privacy information.

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