The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
Stop burning your margins on expensive product photography packages, costly 3D renders, and endless back-and-forth with freelancers for a few listing images. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
Think again. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Zehra Soysal, the Harvard MBA founder of Savanah AI, to discuss how AI is completely disrupting e-commerce pho...
Is your AI integration actually saving you money, or are you just automating chaos?
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Most businesses that "add AI" end up spending more, quietly walking it back, and blaming the tech. The real reason is almost always the same: they automated a broken system. Garbage in, garbage out.
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit do...
Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with AI marketing expert Mike Kaput to discuss the massive shift happening right now: the move fro...
Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover the hidden layer of AI that most Amazon sellers are completely missing.
It's not just about slapping "AI" onto a ...
What if your Amazon store is quietly setting you up to lose everything?
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Most Amazon sellers think dabbling in Shopify means just uploading their listings to a new platform. Kurt Elster, host of the Unofficial Shopify Podcast and one of the most respected Shopify strategists in e-commerce joins Norm Farrar and Kevin King to expose exactly why that thinking...
Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
Today? The competition is fierce, margins are squeezed, and building a business solely on Amazon is no longer a viable strategy. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Mike McCl...
if your business isn't optimizing for AI agents, you are about to be completely left behind.
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In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the most ruthless, outside-the-box marketing tactics you will ever hear for brick-and-mortar and home service businesses. But...
Did you know that out of the $700 billion spent on digital marketing in 2024, a staggering $140 billion was stolen by fraudsters? 🔥 Join the Marketing Misfits Newsletter https://misfits.news
If you are running digital ads, there is a high probability that 20% to 25% of your traffic is entirely fake, generated by bots, malware, and human fraud farms. In this eye-opening episode of Marketing Misfits, hosts Kevin King and Norm Farrar ...
Think the infomercial is dead? Think again. The infomercial industry didn't disappear; it actually took over everything. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with legendary marketer Ron Lynch. Ron is the creative genius behind some of the most iconic product launches in history, including the George Foreman Grill, OxiClean, and G...
Are you pouring marketing dollars into a business that's secretly leaking profit?
🔥 Join the Marketing Misfits Newsletter https://misfits.news
Many entrepreneurs believe they can simply out-market their operational problems, but trying to scale chaos will only break your business faster.In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with Jhana Li, operations expert and founder of Spyglass Ops.
Jha...
If you are tired of fighting for views on TikTok or Instagram, it is time to pivot to the platform where real business actually happens.
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The average income on LinkedIn is over $130,000, almost double that of other major platforms and four out of five users are business decision-makers.In this episode of Marketing Misfits, hosts Kevin King and Norm Farrar sit down with J...
Why are traditional marketing frameworks completely failing with today’s younger consumers? Because you can't use traditional hype to sell to a generation operating from a baseline of hopelessness. Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/
In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with DTC consultant and behavioral science expert, Sarah Levinger. Sarah rev...
Is your personal brand ready for the shift toward AI answer engines like Perplexity and ChatGPT? Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss" and co-founder of Standout Authority.
Rachel reveals why "BS Marketing" is dying and how professionals can use vulnerability and human-to-huma...
Most people run webinars completely wrong. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with the legendary Jason Fladlien, the man responsible for some of the biggest launches in internet history, including a $57 million webinar and massive 8-figure launches with Iman Gadzhi.
Jason breaks down the "Pitch Upfront" strategy, the psychology of delayed gratification, and how he consulted on Alex Horm...
Most entrepreneurs think their funnel is broken. According to Steve Larsen, the real problem usually isn’t the funnel... It’s the hook, positioning, and message.
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Steve Larsen (former ClickFunnels CMO and Russell Brunson’s funnel builder) to break down what actually drives leads, conversions, and sales online.
They dive deep into the psych...
Everyone thinks direct mail is outdated. Meanwhile, it’s still delivering $12 for every $1 spent, reaching every household in America 6 days a week, and producing engagement rates digital marketers can only dream about. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Dr. Wilson Zehr, founder of Zairmail, to break down why direct mail still works, how it integrates with digital marketing, and how...
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tracy Graziani, founder of Green Fire Strategy, to break down why companies stall after early traction, why “hypergrowth” can actually be dangerous, and how the best teams scale through process, empathy, and consistency, not rockstar hires.
Tracy explains how real growth comes from aligning sales, marketing, and service into one seamless custo...
Some of the best business ideas don’t come from a boardroom. They come from a slow conversation, a shared experience, and a product that forces you to sit down and actually talk. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Brandon Wells (aka Cigar Mechanic) to break down what a cigar broker actually does, how cigar brands grow without in-house reps, and why the cigar industry is still one of...
Entrepreneurs don’t burn out because they lack ideas. They burn out because they stay stuck doing work they should have left years ago. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with James Friel, founder of 57 Hats, to break down why growing businesses start bleeding time, money, and energy and how founders can systematically escape roles that are holding them back.
James Friel explain...
Amazon sellers are waking up to a reality shift. Owning customer data. Building lifetime value. Controlling email, retention, and repeat buyers. And unlocking Shopify’s edge as AI, LLM search, and agentic commerce change how people shop. In this episode of Marketing Misfits, Shopify expert Scott Cunningham breaks down why Amazon sellers are moving to Shopify, how to build a real brand instead of chasing products, and how stor...
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