The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
How do top e-commerce brands maintain profitability when customer acquisition costs rise every single year? 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with e-commerce legend Ezra Firestone (Founder of Smart Marketer and Zipify) to break down the exact strategies working in modern e-commerce today.
Ezra reveals why re...
If you are still obsessing over getting backlinks to rank higher on Google, you are playing a game that ended in 2015. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of the Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Jason Barnard, the "Brand SERP Guy" and founder of Kalicube, to discuss how AI engines like ChatGPT, Gemini, and Perplexity are completely changing the way ...
Are you artificially lowering your store's profitability just to increase your conversion rate?
🔥 Join the Marketing Misfits Newsletter https://misfits.news
Most e-commerce founders obsess over top-of-funnel conversion metrics or acquiring cheap email leads, but they are ignoring the single most important number: Customer Lifetime Profit (CLP). In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King ...
Building a massive e-commerce empire sounds like the ultimate dream, until you realize that your friends and family have absolutely no idea what it feels like to lose an $80,000 shipment or have a top-selling Amazon listing suspended overnight.
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In this deeply authentic episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Drew Littl...
Are you still wasting money on strategies from 2023 hoping ChatGPT or Claude will magically recommend your e-commerce brand to shoppers?
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Stop scrolling and start pitching. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with PR expert Gloria Chou to reveal how small brands are using earned media to dominate AI search results.
...
Stop burning your time on manual tasks when AI can run your marketing and backend.
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In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Andrew Erickson, a former Qualcomm engineer who built and sold two physical product brands (including a wooden map company) for seven figures.
From hand-writing postcards for early Et...
What happens when you try to grow your e-commerce startup too fast, take the wrong venture capital, and lose everything in a hostile takeover?
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Chris Rawlings, the brilliant mind behind Sophie Society. Chris shares his wild, unconventional journey from growing up in an experimental, off-grid solar house in the forest, to playing in a touri...
Stop burning your margins on expensive product photography packages, costly 3D renders, and endless back-and-forth with freelancers for a few listing images. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
Think again. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Zehra Soysal, the Harvard MBA founder of Savanah AI, to discuss how AI is completely disrupting e-commerce pho...
Is your AI integration actually saving you money, or are you just automating chaos?
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Most businesses that "add AI" end up spending more, quietly walking it back, and blaming the tech. The real reason is almost always the same: they automated a broken system. Garbage in, garbage out.
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit do...
Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with AI marketing expert Mike Kaput to discuss the massive shift happening right now: the move fro...
Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover the hidden layer of AI that most Amazon sellers are completely missing.
It's not just about slapping "AI" onto a ...
What if your Amazon store is quietly setting you up to lose everything?
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Most Amazon sellers think dabbling in Shopify means just uploading their listings to a new platform. Kurt Elster, host of the Unofficial Shopify Podcast and one of the most respected Shopify strategists in e-commerce joins Norm Farrar and Kevin King to expose exactly why that thinking...
Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
Today? The competition is fierce, margins are squeezed, and building a business solely on Amazon is no longer a viable strategy. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Mike McCl...
if your business isn't optimizing for AI agents, you are about to be completely left behind.
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In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the most ruthless, outside-the-box marketing tactics you will ever hear for brick-and-mortar and home service businesses. But...
Did you know that out of the $700 billion spent on digital marketing in 2024, a staggering $140 billion was stolen by fraudsters? 🔥 Join the Marketing Misfits Newsletter https://misfits.news
If you are running digital ads, there is a high probability that 20% to 25% of your traffic is entirely fake, generated by bots, malware, and human fraud farms. In this eye-opening episode of Marketing Misfits, hosts Kevin King and Norm Farrar ...
Think the infomercial is dead? Think again. The infomercial industry didn't disappear; it actually took over everything. 🔥 Join the Marketing Misfits Newsletter https://misfits.news
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with legendary marketer Ron Lynch. Ron is the creative genius behind some of the most iconic product launches in history, including the George Foreman Grill, OxiClean, and G...
Are you pouring marketing dollars into a business that's secretly leaking profit?
🔥 Join the Marketing Misfits Newsletter https://misfits.news
Many entrepreneurs believe they can simply out-market their operational problems, but trying to scale chaos will only break your business faster.In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with Jhana Li, operations expert and founder of Spyglass Ops.
Jha...
If you are tired of fighting for views on TikTok or Instagram, it is time to pivot to the platform where real business actually happens.
🔥 Join the Marketing Misfits Newsletter https://misfits.news
The average income on LinkedIn is over $130,000, almost double that of other major platforms and four out of five users are business decision-makers.In this episode of Marketing Misfits, hosts Kevin King and Norm Farrar sit down with J...
Why are traditional marketing frameworks completely failing with today’s younger consumers? Because you can't use traditional hype to sell to a generation operating from a baseline of hopelessness. Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/
In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with DTC consultant and behavioral science expert, Sarah Levinger. Sarah rev...
Is your personal brand ready for the shift toward AI answer engines like Perplexity and ChatGPT? Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss" and co-founder of Standout Authority.
Rachel reveals why "BS Marketing" is dying and how professionals can use vulnerability and human-to-huma...
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