Think Local First Santa Cruz Radio

Think Local First Santa Cruz Radio

Think Local First Santa Cruz’s radio program features the stories of members of this Santa Cruz co-op marketing organization. The mission of Think Local First Santa Cruz is to promote and sustain economic vitality while preserving the unique character of Santa Cruz County.

Episodes

January 23, 2026 52 mins

In this episode of Think Local First, Tam and Susan sit down with Merry Alanis who has been with Lito's Community Cafe and Market since it opened in 2022. What they say about themselves: "Located on the border of Corralitos and Watsonville, Lito’s is shaped by the unique energy of Santa Cruz County—where the mountains meet farmland and the coast’s laid-back vibes blend with agricultural roots. We love the feeling of being part of a...

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Hosts Tam and Susan enjoy a spirited and wide ranging interview with Terry (TC) Campion, co-founder of both Santa Cruz Boardroom and Santa Cruz Apparel. Terry and his wife are not only central figures in the Santa Cruz skate culture and the Boardroom is one of the largest skateboard retailers in California with over 2000 skateboards in stock.

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December 5, 2025 54 mins

In this episode, Tam and Susan talk to Cindy Hill Ford Dr. Michelle Bean, two of the three founders of Soulcare Studios in Aptos. SoulCare Studios is a premier holistic wellness center offering an integrative approach to mind-body healing.

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In this episode, hosts Tam and Susan O'Connor Fraser talk to Dedra Bennett in her Home by Zinnia's store in Scotts Valley. Dedra talks about what makes that store unique and gives Tam and Susan some background on how the store came about. She also talks about the other store in Scotts Valley founded by she and her husband, Tim, Zinnia's Gift Boutique.

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November 21, 2025 54 mins

In this episode, Tam and Susan talk to Jeanette Bent of "The 831". The 831 is independent journalism for California’s Central Coast. Jeanette talks about how they got started and about their plans for the future

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October 24, 2025 54 mins

In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser talk to Sandra Martinelli, the powerhouse behind Another Banger, a store in Aptos Village and on-line. Sandra is also an author and social media influencer who is somehow able to balance motherhood of a young child with everything else. 

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In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser introduce you to Justin Gorman of Just Thriftin', a Capitola Mall-based thrift store. Justin's inspiring story also includes the founding of Real Life Recovery, helping other men in recovery, and Just Junkin', a junk pickup service he founded to help men in recovery find meaningful work, keep things out of landfills, and now finding unique products for ...

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September 28, 2025 53 mins

Hosts Susan and Tam O'Connor Fraser talk to Peter and Simone Bargetto to learn more about the history and current operation of Soquel Vineyards. This family-owned winery in the Santa Cruz Mountains has won a number of awards for their wines.

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September 5, 2025 53 mins

In this episode, hosts Tam and Susan O'Connor Fraser are joined in the studio by Ryan Hopkins who owns Lavender Creek Company along with his wife, Mariah. This family-owned farm in the Carmel Valley grows and sells lavender in many forms to help with various forms of healing.

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August 1, 2025 54 mins

In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser talk to Kayla Traber, Development Director of Grey Bears, a local, vital and multifaceted organization honored for their work. Their mission is to improve the health and well-being of seniors and our community through food and meal deliveries, volunteerism, resource conservation and recycling.

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July 11, 2025 54 mins

In this episode of Think Local First Radio, Hosts Susan and Tam O'Connor Fraser talk to Lucas Salles-Cunha, Ed.D. Founder of Rise Collective and President and Head Coach of Quicksilver Swimming Santa Cruz. Lucas talks about the unique way that Rise is working with community members on wellness, fitness, and recovery from injuries.

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May 16, 2025 53 mins

In this episode of Think Local First radio, hosts Tam and Susan O'Connor Fraser talk to the owner of one Think Local First's founding companies--Bookshop Santa Cruz. Casey Coonerty-Protti fills us in on what it was like growing up and then taking over the family business and how they have been able to succeed as an independent book seller while larger retail chains have failed.

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April 18, 2025 54 mins

In this episode of Think Local First Radio, the founder and namesake of William Fisher Architecture, talks to Hosts Tam and Susan O'Connor Fraser about his approach to design approaching it with both an artistic and technical endeavor. 

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This episode features interviews with Liz Broughton and Ross Johnston from the Santa Cruz Museum of Natural History

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July 12, 2024 54 mins

In this episode, Host, Susan O'Connor Fraser talks to Gayle Ortiz owner and co-founder of Capitola's Gayle's Bakery

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June 21, 2024 54 mins

In this episode of Think Local First Radio, hosts Susan and Tam talk to Bill Wolverton of Good Morning Monterey Bay and Michael Olson of Food Chain Radio and China Now about Santa Cruz Voice

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May 24, 2024 54 mins

In this episode, Susan and Tam O'Connor Fraser talk to Matthew Pinck the founder and teacher at Be Natural Music

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May 17, 2024 54 mins

In this episode, Tam and Susan O'Connor Fraser interview Daniel Janick the brains behind New Way Growers.

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In this episode, hosts Susan and Tam O'Connor Fraser talk to Jill Troderman of Santa Cruz Holistic Nutrition

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This episode features hosts Tam and Susan O'Connor Fraser interviewing Cami Corvin and Janet Romanowski about the benefits to businesses and non-profits for joining Think Local First of Santa Cruz County.

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