MARKETING 100
John and Kayle of The Salon Business are on a mission to share their top 100 salon marketing tips & grow your beauty business.
Episodes
Marketing 100 Ep. 74 - John and Kayle of The Salon Business are back with special guest Stephanie Mitchell, salon and spa business coach and Instagram and Facebook ad specialist. In this episode, Stephanie shares the secrets to creating an irresistible offer that clients can't help but click on.
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Sign up for Stephanie's free salon advertising class here: https://sunnystorm.marketing/
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Marketing 100 Ep. 72 - John and Kayle of The Salon Business are back with special guest Stefanie Fox, founder of Talent Match and Matchable, hiring and employment services specifically tailored for salon professionals by salon professionals. In this episode, Stef shares the results of her salon workplace survey - with results from over 123,000 hairstylists.
Wanna hear what stylists really want in a job? Check out the Salon Recrui...
Marketing 100 Ep. 71 - John and Kayle of The Salon Business are back with special guest Stefanie Fox, founder of Talent Match and Matchable, hiring and employment services specifically tailored for salon professionals by salon professionals. In this episode, Stef shares how salons can use ChatGPT to calculate finances, create marketing strategies, and dominate social media.
Marketing 100 Ep. 70 - John and Kayle of The Salon Business are back with special guest Stefanie Fox, founder of Talent Match and Matchable, hiring and employment services specifically tailored for salon professionals by salon professionals.
Stef shares some incredible statistics on hiring and employment in the space, tells us what stylists report they really want in a salon, and dispels some of the longest-standing myths perpetuat...
Marketing 100 Ep. 69 - John and Kayle of The Salon Business are basking in the sunshine and breaking down the Salon Business recording studio!!! John reminisces on his time building The Salon Business and teases what's next for the channel!
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/y92ap3r5
Marketing 100 Ep. 68 - John and Kayle of The Salon Business are basking in the sunshine and breaking down their favorite strategic systems to tackle one of the greatest challenges salon and spa owners face - how to choose the tasks that aid your growth as a business and knowing when to delegate the ones that don’t!
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https:/...
Marketing 100 Ep. 67 - John and Kayle of The Salon Business are back in the saddle and Kayle is laying out his 4 core pillars of selling salon retail. Tune in to hear his 4 step approach (and hot takes on what salon owners tend to do wrong)!
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/y8vjx6jf
Marketing 100 Ep. 66 - John of The Salon Business welcomes back successful salon owner, master marketer, and Portland community legend Mack Olsen to share how he grew yello salon through finding the community events his clientele cares about and partnering with organizations his ideal clients patron.
Check out Mack, Kaylee and yello at https://yello.salon/
Get subscribed to The Salon Business for personalized marketing tips and in...
Marketing 100 Ep. 65 - John of The Salon Business welcomes successful salon owner, master marketer, and Portland community legend Mack Olsen to break down how to run a salon with a brand-first mindset and re-evaluate your salon's value to leverage profitable partnerships.
Check out Mack, Kaylee and yello at https://yello.salon/
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each epis...
Marketing 100 Ep. 64 - John and Kayle of The Salon Business welcome back veteran salon owner, educator, and hairstylist Marchelle Mooney, who tells us her secret to forming successful partnerships and shares her hot takes on why in person salon events are NOT for everybody.
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/4vv2wdcf
Marketing 100 Ep. 63 - John and Kayle of The Salon Business welcome veteran salon owner, educator, and hairstylist Marchelle Mooney shares her experiences with ChatGPT and how it's changing the hair and nail industry.
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/2kjktdwa
Get subscribed to The Salon Business for personalized marketing tips and...
Marketing 100 Ep. 62 - John and Kayle of The Salon Business welcome veteran salon owner, educator, and hairstylist Marchelle Mooney to talk about her salon and spa marketing pet peeves.
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/mrytrd4n
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each epi...
Marketing 100 Ep. 61 - John and Kayle of The Salon Business discuss classic mistakes salon and spa owners make when hiring and share how strategic hiring choices can make a huge difference in building your culture and marketing your business.
Looking to hire for your salon or spa? Check out Salon Jobs: https://tinyurl.com/bdf9hdpt
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each e...
Marketing 100 Ep. 60 - John and Kayle of The Salon Business share their insights on repurposing under- or un-utilized space in your salon.
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3x6wvc3k
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a...
Marketing 100 Ep. 59 - John and Kayle of The Salon Business break down the steps they take to curate the perfect playlist and craft the right vibe for salons and spas.
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/2ky65ceh
Want to see the video? See our pretty faces every week on YouTube
Marketing 100 Ep. 59 - John and Kayle of The Salon Business break down how you can use the client data you collect every day to speak to the right clients at the right time: Micro Targeting. Tune in to see how they use their favorite salon software tools to get clients back in the chair sooner and sell more retail each month.
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episod...
Marketing 100 Ep. 57 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics ( @addoaesthetics ) to share her secrets to gift card marketing tips and tactics. She shares her favorite tips for gift card discounts and value-adds, paying yourself back with liability accounts, and breaks down her step by step guide to vouchers for a little e...
Marketing 100 Ep. 56 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics to share her 3 favorite easy ways to grow profits in salons and spas.
Get Daniela's free spa capacity calculator spreadsheet: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Marketing 100 Ep. 55 - John and Kayle of The Salon Business welcome Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics on the show to talk getting new clients and keeping them. Does your salon have a leaky bucket? Watch til the end and find out!
Get Daniela's free spa capacity calculator: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketin...
Marketing 100 Ep. 54 - John and Kayle of The Salon Business break down how energy, time, and money can best be managed as currencies. What would you do with a little bit of extra time in your day?
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/359u2udy
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