Influence Anyone

Influence Anyone

The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.

Episodes

Royalty Voice Coach: "Confidence Is NOT What Makes People Listen to You”

September 15, 2026 • 63 mins
Confidence, according to one of the world’s leading voice coaches, Caroline Goyder, comes from shutting your mouth. It's a strange claim from someone who has spent her career teaching leaders how to command a room, but she has the science, the client stories, and the physiology to back it up. Howie Chan sits down with Caroline, author of Gravitas and Find Your Voice, to unpack why competence alone rarely earns anyone's atten...
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Celebrity Ghostwriter: "Going VIRAL Isn't Luck, It's a Formula"

September 8, 2026 • 54 mins
Despite what many people think, going viral is NOT luck. According to Michael Schein, author of The Hype Handbook, it's a formula, and it starts with picking a fight, not with a person, but with an idea everyone else has agreed to accept without question. In this conversation, Howie Chan sits down with Michael to unpack how he turned himself from a broke, forgettable marketing copywriter into an in-demand ghostwriter and hype strat...
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Brand Is a Memory: The Positioning Framework Behind the World's Biggest Brands

September 1, 2026 • 21 mins
Most professionals think branding starts with picking the right customer. Howie Chan says that’s the wrong question to ask. In this solo episode, Howie breaks down the positioning framework he uses to build some of the world's biggest brands, translated for executives, founders, and professionals who want to be remembered instead of overlooked. He explains why a brand is not a logo or a tagline but a memory sitting in someon...
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The Purple Cow Effect: Freelancer Magazine Founder Reveals How Starting a Print Magazine Led to a Thriving Paid Community

August 25, 2026 • 53 mins
Most people think building a community means throwing up a Circle page or a Slack channel and waiting for people to show up. Sophie Cross, founder of Freelancer Magazine, built an 800-member paid community without a single group chat, and she tells Howie Chan why that absence was intentional. In this conversation, Sophie shares how she launched her print magazine for freelancers through a fast, high momentum Kickstarter campaign, t...
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Chicken Soup for the Soul Co-Creator: From 144 Rejections to 500M+ Books Sold Worldwide

August 18, 2026 • 59 mins
Mark Victor Hansen got rejected 144 times before Chicken Soup for the Soul became one of the bestselling book series in history. In this episode, Howie Chan sits down with the legendary author, publisher, and co-creator of the Chicken Soup for the Soul franchise to unpack the psychology behind persistence, goal-setting, destiny, and influence. Hansen breaks down why most people never figure out what they actually want, and shares ...
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Career Pivoting After Getting Laid Off at 42 (and 3 things I’d do differently if it happened again)

August 11, 2026 • 37 mins
In this solo episode, Howie shares a very personal story. It happened in March, 2022. A brief phone call ended his dream job and he was forced to rebuild his career. Now, in hindsight, if he could redo the 18 months that followed, there are three things he'd do (very) differently. Hit play and listen to Howie break down why being good at your job will not keep you safe in the modern workplace and how most professionals confuse per...
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The “Inner Propaganda:” How To Change Your Beliefs, Influence Reality & Build the Ultimate “ Antifragile Identity”

August 4, 2026 • 70 mins
Howie Chan sits down with Owen Fitzpatrick, social psychologist and author of Inner Propaganda, to unpack why your brain is running a quiet campaign against your own objectivity. Owen reveals that belief has almost nothing to do with logic. It has to do with what feels right, safe, and stable. Together they break down the four different kinds of truth we mistake for objective fact, why argumentation almost never changes anyone's mi...
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The 7 Signals: Why Your Attention Span Isn't Short (and What Actually Captures Human Focus)

July 28, 2026 • 21 mins
The goldfish attention span myth has been repeated in TED Talks, boardrooms, and marketing decks for years, but it never actually existed. In this solo episode, Howie Chan traces the myth back to its source, then asks a better question: if attention span isn't shrinking, what actually decides where the brain looks? Howie breaks down why psychologists rarely study attention the way we imagine it, and unpacks the deeper mechanism beh...
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Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format

July 21, 2026 • 73 mins
Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like. In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts...
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The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones

July 14, 2026 • 11 mins
Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology. In this solo episode, Howie breaks down the five psychological beliefs shared by the m...
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Emotional Targeting Expert: The Secret Behind Every Sale

July 7, 2026 • 61 mins
Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards. In this episode, Howie Chan sits down with Talia to break down why B2B purchases often carry more emotional weight than B2C ones, and why self-image and social image quietly drive nearly every decision a person makes. Talia s...
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The 5 Influence Styles: Why Some People Are Impossible to Persuade

June 30, 2026 • 16 mins
Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because most people communicate the way they want to be heard, not the way the other person actually processes information. He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and...
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Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales

June 23, 2026 • 73 mins
Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long...
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You're Not Broke, You're Behaving Broke: 7 Science-Proven Reasons People Stay Poor (+ Bonus #8 That Changes Everything)

June 16, 2026 • 13 mins
Most people think being poor is just a money problem. It’s not. Being poor can mean less impact, less freedom, less fulfillment, and ideas that never reach the world. In this solo episode, Howie Chan breaks down the seven science-backed reasons people stay stuck, and adds a critical bonus eighth that most people never see coming. Drawing from neuroscience, behavioral economics, and psychology, Howie explains why logic loses t...
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What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity

June 9, 2026 • 63 mins
Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into human behavior and may be the...
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Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World

June 2, 2026 • 71 mins
Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become impossible to ignore while others stay invisible. In this episode, Katelyn shares the painful story of shutting down her venture-backed startup, the lessons she learned from studying behavioral economics, and how understanding buyer psychology complet...
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Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior

May 26, 2026 • 9 mins
In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts alone rarely change minds and how stories psychologically prime people to care, remember, and take action. Drawing from neuroscience, behavioral psychology, and persuasion research, Howie explains how emotion drives decision-making before logic ever enters ...
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Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore

May 19, 2026 • 58 mins
Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection. Drawing from behavioral science, customer psychology, and years of brand strategy experience, Kevin explains how brands can move beyond corporate jargon and surface-level messaging to uncover the emotional motivations that truly drive human behavior...
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“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again

May 12, 2026 • 58 mins
Howie Chan interviews marketing icon David Aaker, widely regarded as the father of modern branding, to unpack the true drivers of brand equity — what a brand’s worth. In this episode, brand storytelling takes center stage as Aaker breaks down the myths around branding and reveals what actually influences customer decisions in modern days. From brand relevance to the power of loyalty, Aaker explains why branding goes f...
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S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)

May 5, 2026 • 8 mins
In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior. Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consisten...
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