Swaay.Health Podcast

Swaay.Health Podcast

Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.

Episodes

How Nexus Analytics Is Helping Healthcare Marketers Reclaim Lost Context

December 22, 2025 • 11 mins
Playing it safe with analytics came at a cost. Healthcare marketing is starting to reckon with what went missing.
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Can Your Team Get More Out of AI. Health Launchpad Explains How.

December 15, 2025 • 32 mins
Some healthcare marketing teams are sprinting ahead with AI while others are planted at the start line. The gap has little to do with budget or tech stacks. It comes down to whether a team embraces AI as a new operating system for marketing or treats it like a fancier drafting tool. The groups leaning in are already pulling away.
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Why PointClickCare Rebuilt Its Brand Around a Single Word: Help

December 11, 2025 • 11 mins
For their recent rebrand, PointClickCare went back to basics. Conversations with customers made it clear that the company’s mission needed a reset. The way PointClickCare described itself didn’t quite match how customers experienced the partnership. The new brand closes that gap by centering everything on one idea: help.
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You Didn’t Lose the Sale. You Lost the Relationship.

December 8, 2025 • 18 mins
Healthcare marketers talk endlessly about timing, funnels, and messaging. Yet the thing that decides most deals is far quieter. The partnerships that move forward are usually the ones that have been simmering in the background for years. Product fit matters, but the absence of trust kills just as many opportunities.
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AI Is Triggering More Grief and Fear Than Most Leaders Realize

November 25, 2025
AI has become the topic every healthcare leader is expected to weigh in on, yet most teams aren’t wrestling with prompts or platforms. They’re wrestling with the “softer” impact of AI on emotions, confidence, and identity. The leaders who are gaining traction are the ones helping their teams work through that reality.
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Stop Treating Healthcare Social Media Like a 24/7 ER

November 18, 2025
Healthcare social teams are finally speaking out: always-on monitoring isn’t sustainable and the rising tide of online negativity is affecting their performance. There are surprisingly simple solutions to these challenges when leaders stop expecting superhuman stamina from the people behind the feed.
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Rethinking Social Media: What Healthcare Brands Get Wrong About Trust

November 10, 2025 • 19 mins
Social media strategy too often translates to a spreadsheet of scheduled posts and performance metrics. Visibility is no longer the right goal for B2B companies using social media. The real power of social media isn’t leads or likes, but trust earned through one-on-one interactions repeated over time.
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High RQ, High Impact: Adam Otey on Connection, Community, and Growth

November 6, 2025 • 14 mins
Hear how Adam Otey is redefining success in healthcare marketing through high RQ (relational quotient) & high impact. He shares how connection, curiosity, and community fuel growth in the industry.
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Putting Humanity First With Patient Advocate Erica Olenski

October 24, 2025 • 44 mins
Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.
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How a CEO Turned “Brand Restlessness” Into Growth at Sound Physicians

October 20, 2025 • 24 mins
Healthcare brands don’t fail because they’re outdated, they fail because they stop reflecting who the organization has become. That tension between heritage and growth can be uncomfortable, but for one CEO, that was exactly what sparked a company-wide refresh.
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Making Every Marketing & PR Penny Count in a Challenging Health Tech Market

October 13, 2025
Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.
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From Provider to Vendor: A Healthcare Marketer’s Reset

October 3, 2025 • 32 mins
Career pivots for healthcare marketers can feel like losing ground, especially when titles, teams, and routines define so much of our identity. But what happens when those anchors disappear? Sometimes the break is what clears space for the next chapter. This is a conversation with someone who’s lived it.
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Drip Campaigns and Pitches That Drive Health Systems Away

September 29, 2025 • 37 mins
Most vendors think persistence and volume win healthcare deals. The reality? It’s the opposite. One healthcare leader shares how listening and thoughtful follow up are the key to success.
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Unlocking the Value of Sponsoring the HLTH USA Conference with Goodwin

September 25, 2025 • 23 mins
Sponsors are looking for more than logos on a banner at healthcare IT conferences. In this interview, Goodwin and HLTH leaders share how bespoke sponsorships—from branded experiences to curated speaking opportunities—can deliver real marketing value.
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Celebrating Community Champions: Inside the Swaay.Health Member of the Year Winners

September 16, 2025 • 29 mins
Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.
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Our Go-To Gear for Fall 2025 Conferences and Which Events We’re Most Excited About

September 11, 2025 • 24 mins
Fall conference season is back, with user groups, big industry gatherings, and RSNA rounding out the calendar. We’re sharing the events we’re most excited about and the must-have items we carry in our conference survival kits.
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Patient Engagement Just Got Real

September 9, 2025 • 22 mins
For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.
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The Myths Wasting Your Time in Healthcare Marketing

September 8, 2025 • 32 mins
What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.
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Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?

September 4, 2025 • 12 mins
The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing?
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Trailblazing with Truth: Mike Mosquito on Authenticity, Innovation & Community in Healthcare

September 3, 2025 • 33 mins
Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.
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