Swaay.Health Podcast

Swaay.Health Podcast

Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.

Episodes

Making Every Marketing & PR Penny Count in a Challenging Health Tech Market

October 13, 2025
Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.
Mark as Played

From Provider to Vendor: A Healthcare Marketer’s Reset

October 3, 2025 • 32 mins
Career pivots for healthcare marketers can feel like losing ground, especially when titles, teams, and routines define so much of our identity. But what happens when those anchors disappear? Sometimes the break is what clears space for the next chapter. This is a conversation with someone who’s lived it.
Mark as Played

Drip Campaigns and Pitches That Drive Health Systems Away

September 29, 2025 • 37 mins
Most vendors think persistence and volume win healthcare deals. The reality? It’s the opposite. One healthcare leader shares how listening and thoughtful follow up are the key to success.
Mark as Played

Unlocking the Value of Sponsoring the HLTH USA Conference with Goodwin

September 25, 2025 • 23 mins
Sponsors are looking for more than logos on a banner at healthcare IT conferences. In this interview, Goodwin and HLTH leaders share how bespoke sponsorships—from branded experiences to curated speaking opportunities—can deliver real marketing value.
Mark as Played

Celebrating Community Champions: Inside the Swaay.Health Member of the Year Winners

September 16, 2025 • 29 mins
Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.
Mark as Played

Our Go-To Gear for Fall 2025 Conferences and Which Events We’re Most Excited About

September 11, 2025 • 24 mins
Fall conference season is back, with user groups, big industry gatherings, and RSNA rounding out the calendar. We’re sharing the events we’re most excited about and the must-have items we carry in our conference survival kits.
Mark as Played

Patient Engagement Just Got Real

September 9, 2025 • 22 mins
For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.
Mark as Played

The Myths Wasting Your Time in Healthcare Marketing

September 8, 2025 • 32 mins
What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.
Mark as Played

Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?

September 4, 2025 • 12 mins
The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing?
Mark as Played

Trailblazing with Truth: Mike Mosquito on Authenticity, Innovation & Community in Healthcare

September 3, 2025 • 33 mins
Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.
Mark as Played

AI Makes My Life Easier. So Why Do I Feel Bad About It?

August 27, 2025 • 18 mins
AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how she’s navigating that uneasy balance between efficiency and authenticity.
Mark as Played

Pivoting with Positivity: Shelby Auer of Hedy & Hopp on Winning the Marketing Rising Star Award

August 20, 2025 • 26 mins
What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progress.
Mark as Played

Navigating Healthcare Marketing at Any Size: Lessons from Jamie Gier

August 18, 2025
One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She's now transitioning to the next stage of her career where she's doing fractional healthcare CMO work and deciding where she wants to have an impact next. At this year...
Mark as Played

Inside the Brand Refresh That Prioritized Staff as Much as Strategy

August 12, 2025
One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right now feels limiting. That’s when the real work begins, especially if you’re designing a brand that resonates just as much inside the walls as it does outside.
Mark as Played

Is Safety the New Brand Strategy in Healthcare?

August 11, 2025 • 17 mins
We talk a lot about trust in healthcare, but rarely about what actually earns it. Patients may see your ads, visit your website, even give you 5-star rating, but what they really want to know is: will I be okay (ie: safe) here? Answering that question may be your most overlooked opportunity.
Mark as Played

Patient Journey Maps Do More than Fix What’s Broken

August 6, 2025 • 25 mins
Patient journey maps aren’t just for fixing what’s broken. When done well, they reveal what patients already love and show where to double down. Organizations that overlook those bright spots may be missing their best opportunity.
Mark as Played

AI is Everywhere. But Is Your Thought Leadership Still Human?

August 4, 2025 • 36 mins
AI is transforming how healthcare marketers create content, but is speed coming at the cost of strategy? Matt DiVenere of Optimum Healthcare IT shares how lead with purpose, co-create with AI, and build smart content governance that scales.
Mark as Played

The Secret to Healthcare Marketing Success in a Post-Truth World

August 1, 2025 • 35 mins
In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that feel real, speak plainly, and meet people where they are - even when it’s uncomfortable.
Mark as Played

What Does It Take to Build A Great Healthcare Marketing Team?

July 23, 2025 • 25 mins
What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.
Mark as Played

What If Patients See Their Notes First?

July 21, 2025
Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they’re not just reading. They’re remembering care plans, catching critical mistakes, and surfacing details others missed
Mark as Played

Popular Podcasts

    CrimeLess: Hillbilly Heist

    CrimeLess: Hillbilly Heist

    It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

    Crime Junkie

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    The Joe Rogan Experience

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.