Swaay.Health Podcast

Taking your healthcare brand into a new country is never as simple as recycling your domestic marketing playbook. If you try to enter Australia without understanding its hybrid funding models and regional care challenges, your brand will fall flat. Swaay.Health sat down with Peter Birch, Host of Talking HealthTech, at the HIC conference in Sydney to break down the realities of the Australian digital health ecosystem. Birch shares e...

Making the leap from an in-house marketing leader to a fractional executive is a big decision, especially in today’s healthcare landscape. For Alex Ferraro, founder of ABF Marketing and Swaay.Health’s 2026 Community Member of the Year, the move was fueled by a desire to help more organizations avoid common marketing pitfalls while building something of her own. “Fractional means flexible,” Alex explains. &ld...

When someone is diagnosed with cancer, an incredible support system often springs into action around the patient. Friends deliver meals. Family members check in. Healthcare teams focus on treatment plans.

But as the weeks turn into months (and sometimes years), one group quietly fades into the background.

Are you tired of your sales team complaining they were not invited to pitch a major deal? The problem usually points to a broken go to market strategy and a leaky customer retention bucket.
Swaay.Health sat down with Alan Gonsenhauser, founder and CEO of Demand Revenue, to unpack his eight pillar go to market operating system. Gonsenhauser details exactly why fixing customer churn must happen before pouring money into demand ge...

The temptation to let AI do all the heavy lifting is incredibly high when you are a solo marketer. But relying on quick prompts yields empty-calorie content that your audience will ignore. To truly move the needle, solo marketers need to stop trying to be a content factory and start behaving like a knowledge translator. Swaay.Health sat down with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, to discuss how to ...

Patients are already skipping your beautifully designed website navigation to ask AI directly for healthcare answers. If your digital front door isn't rebuilt for conversational search, your content might as well not exist. Adeline Ashley from Sitecore sat down with Swaay.Health to discuss the reality of AI in healthcare search. She breaks down the core concepts from her new book, “The Agentic Loop: How Humans and AI Build E...

Healthcare and the aerospace industry share a lot more airspace than you might think. We always hear about the regulations and the high stakes. What happens when you look at how these massive industries handle marketing? Swaay.Health sat down with Wayne Barringer, CEO of Jaro Group. Barringer spent years working in the communications and creative teams at Boeing and now consults in healthcare. He breaks down why finite markets forc...

As AI-powered search tools become the first stop for healthcare buyers, patients, and caregivers, the rules of discoverability are changing.

People aren’t searching for links anymore. They’re searching for answers.

That shift has major implications for healthcare marketers, communicators, and PR professionals who have spent years optimizing websites, building thought leadership programs, and earning media coverage.

In a...

Are you keeping your brand awareness and lead generation efforts separate? Treating these as isolated marketing initiatives is a great way to waste your best content. Swaay.Health sits down with Mary Tindall, Founder and Principal, and Patricia Chaney, Content Lead at Calliope Communications. They detail how to use your top thought leadership assets to actively generate qualified leads. You will discover how to turn existing sales ...

Rebranding an established company carries risk. Get it wrong and you throw away years of brand equity. Brandy Kline, VP of Marketing at Greenway Health, sits down with Swaay.Health to share the exact strategy behind their recent corporate refresh and the launch of their Novare platform. We cover the mechanics of updating a legacy visual identity, the absolute necessity of internal change management, and the process of designing a n...

It is incredibly easy to fall into the trap of plastering clinical rankings across a billboard or relying on standard hospital tropes. This is the “marketing sin” of pride and it can derail your marketing efforts. The reality is that patients crave empathy and clear communication over a list of corporate trophies. Christian Barnett, Group Lead Strategy and Creative at Unlock Health, sat down with Swaay.Health at #MASHSM...

To date, healthcare podcasts have lacked the rigorous oversight of traditional medical print media. It is not possible for listeners to separating verified clinical facts from casual edutainment. That may be changing.

Todd Eury, Founder of the Pharmacy Podcast Network, joins Swaay.Health to discuss his plan for evidence-based podcasting. We explore how his team applies strict peer-review workflows and real-time AI reference tracki...

You spent weeks perfecting a pitch packed with undeniable data and ROI calculations. So why did the prospect just tell you they need to think it over? Answer: You brought logic to an emotional fight.

Henry DeVries, CEO and Acquisitions Editor at Indie Books International, sits down to explain the science behind this common frustration. He breaks down why facts and figures trigger the analytical part of the brain while two-minute st...

Wading through a sea of generic B2B pitches to find a marketing partner who actually understands the nuances of healthcare is exhausting. When your team is already stretched thin, you don't have time for a trial-and-error discovery process. Here is how one trusted community resource is stepping up to hit the easy button for provider organizations.

Swaay.Health sat down with Cessna to learn more about his vision for the platform and...

It turns out that the antidote to a year of shrinking budgets and endless algorithm updates is a healthy dose of community. As organizers we expected a lot of conversations about AI, budget cuts, doing more with less, but what we got instead was connection magic. Swaay.Health LIVE 2026 may have wrapped up a few weeks ago, but the team is still recovering (and buzzing) from the event. During that time a flood of reactions from atten...

Healthcare marketers love facts. We want to tell patients exactly why our facilities are the best and our doctors are the smartest. But relying on pure logic is costing you appointments. Behavioral science proves that medical decisions are driven by fear, anxiety, and hope, not just statistics. If your digital strategy ignores the human element, you are losing high-intent visitors to competitors who understand the power of empathy....

Healthcare marketers spend months producing beautiful patient stories. We secure the budget, navigate legal reviews, and finally publish the video. Then crickets… Are we missing something? Yes we are. There is a whole channel for these types of stories hardly anyone thinks about – but if you do, it’ll change the way you create your video stories.

Swaay.Health sat down with Cameron Kit, Founder of YOYOS, to discus...