Swaay.Health Podcast

Healthcare marketers spend months producing beautiful patient stories. We secure the budget, navigate legal reviews, and finally publish the video. Then crickets… Are we missing something? Yes we are. There is a whole channel for these types of stories hardly anyone thinks about – but if you do, it’ll change the way you create your video stories.

Swaay.Health sat down with Cameron Kit, Founder of YOYOS, to discus...

I’m always fascinated by many of the healthcare marketing nuances that exist in healthcare organizations. This is particularly true when it comes to the differences between small and large healthcare organizations. In many cases, the smaller organizations are just doing everything they can to survive. The larger organizations on the other hand are very brand conscious and go to great lengths to make sure that their marketing ...

Mara Baer, a chronic pain advocate, published author, and founder of AgoHealth, recently sat down for an interview with Swaay.Health to discuss the critical nuances of communicating with individuals living with chronic pain. During the conversation, Baer shed light on the hidden realities of the condition and shared actionable strategies for healthcare marketers to improve messaging, visual imagery, and overall patient engagement.

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The acquisition of Cardinal Digital Marketing by Power Digital Marketing was big news.

Jeff Mason, CEO at Power Digital, graciously agreed to join me on camera to talk about healthcare and their recent acquisition. He shared why they made the leap into healthcare and how they plan to operate Cardinal moving forward.

Core Insight: Healthcare marketing is hitting the exact same data-driven inflection point that retail did a decade ag...

Healthcare marketers spend thousands of dollars producing videos, only to watch engagement metrics flatline. Why? Because the audience is likely watching while answering emails in another browser tab. Keeping audience attention means a whole new approach to visual storytelling.

Swaay.Health sat down with Dustin Schultz, Executive Producer at Union Productions, to discuss the realities of modern video marketing. The conversation exp...

Every healthcare organization says they want to change patient behavior, but flooding people with more texts and emails is not effective. Driving true engagement takes an understanding of behavioral economics. Karen Sussman Horgan, CEO and Co-founder of VAL Health, recently sat down with Swaay.Health to discuss how applying boutique behavioral science helps health systems and payers double screening rates by leaning into the irrati...

Not only are patients and customers rapidly depending on artificial intelligence for answers to health questions; AI also underpins conventional web searches more and more. Many readers of this site are experiencing the shift for themselves, and it is confirmed by the observations of Jorge Fimbres, Digital Marketing Director at Envision Health.

The immense consequences of this shift are explored in our recent interview by Fimbres a...

Most healthcare rebrands grind to a halt in the boardroom, suffocated by subjective opinions and “one more tweak”. We’ve all been there. But when you stop guessing at what executives might like and start rooting your creative choices in hard research, buy-in becomes a by-product, not a battle. This is exactly what happened with Illumia’s recent rebrand.

I sat down with Jenn Chellew, Senior Vice President of ...

Healthcare conferences are a whirlwind of early mornings, long days, and late-night conversations—exhilarating, exhausting, and often incredibly valuable all at once.

In our recent episode of the Swaay.Health Podcast, I sat down with Amy Oliver, Founder of Azul Heart and longtime Swaay community member, to talk about the real story behind conferences and spill a little industry tea: what actually works, the red flags to avoid...

Sometimes the need for a rebrand is obvious. Other times it builds slowly — years of small frustrations, confusing explanations, and branding limitations that start to drag on growth. This is one of those stories. And if you’re part of a small, scrappy healthcare organization, it’s worth paying attention to how this rebrand came together on a shoestring budget.

Jen Horonjeff, founder of Real Patients, shared why h...

The healthcare technology market is oversaturated with automated content and digital noise, making it increasingly difficult for brands to establish genuine authority. PR professionals can help but only if they remember tried-and-true strategies like building relationships with trusted media and going to events to meet influencers in-person.

Beth Friedman, Senior Partner and Molly Health Account Executive at FINN Partners sat down ...