Swaay.Health Podcast
Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Episodes
When someone is diagnosed with cancer, an incredible support system often springs into action around the patient. Friends deliver meals. Family members check in. Healthcare teams focus on treatment plans.
But as the weeks turn into months (and sometimes years), one group quietly fades into the background.
As AI-powered search tools become the first stop for healthcare buyers, patients, and caregivers, the rules of discoverability are changing.
People aren’t searching for links anymore. They’re searching for answers.
That shift has major implications for healthcare marketers, communicators, and PR professionals who have spent years optimizing websites, building thought leadership programs, and earning media coverage.
Healthcare marketers spend months producing beautiful patient stories. We secure the budget, navigate legal reviews, and finally publish the video. Then crickets… Are we missing something? Yes we are. There is a whole channel for these types of stories hardly anyone thinks about – but if you do, it’ll change the way you create your video stories.
Swaay.Health sat down with Cameron Kit, Founder of YOYOS, to discus...
I’m always fascinated by many of the healthcare marketing nuances that exist in healthcare organizations. This is particularly true when it comes to the differences between small and large healthcare organizations. In many cases, the smaller organizations are just doing everything they can to survive. The larger organizations on the other hand are very brand conscious and go to great lengths to make sure that their marketing ...
Mara Baer, a chronic pain advocate, published author, and founder of AgoHealth, recently sat down for an interview with Swaay.Health to discuss the critical nuances of communicating with individuals living with chronic pain. During the conversation, Baer shed light on the hidden realities of the condition and shared actionable strategies for healthcare marketers to improve messaging, visual imagery, and overall patient engagement.
...
The acquisition of Cardinal Digital Marketing by Power Digital Marketing was big news.
Jeff Mason, CEO at Power Digital, graciously agreed to join me on camera to talk about healthcare and their recent acquisition. He shared why they made the leap into healthcare and how they plan to operate Cardinal moving forward.
Core Insight: Healthcare marketing is hitting the exact same data-driven inflection point that retail did a decade ag...
Popular Podcasts
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The official podcast of comedian Joe Rogan.