Rock-a-bye Revenue

Rock-a-bye Revenue

The Rock-a-bye Revenue podcast is for you if run a business or dream of running a business in the birth and baby industry. Perhaps you’re Hypnobirthing teacher, doula, lactation consultant, sleep consultant or run baby classes. You want to change lives whilst making more money. Abby Watson, mum of 4, Hypnobirthing trainer and business strategist shares her years of experience of creating a successful baby business whilst being present with her children. Expect actionable strategies without the jargon, stories to inspire and motivate you and a bit of tough love thrown in too. Abby has been where you are, building a business while raising little ones. She’s teaching you how to turn your passion into profit while creating the life you’ve always dreamed of.

Episodes

March 30, 2026 52 mins

Donna McHugh shares her inspiring journey from a learning disability nurse to a successful hypnobirthing business owner.

 

Discover her strategies for mindset, marketing, balancing motherhood, and turning challenges into growth opportunities.

 

You can follow Donna on her Instagram here: ⁨@thebirthshed⁩  @thebirthshed.babymassage

 

Find out about training as a Hypnobirthing teacher with Abby here: H...

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This episode explores the common challenges faced by small business owners, especially in the baby industry, including growth bumps, marketing pitfalls, and the importance of clarity and repetition in marketing strategies.

 

Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training

 

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Abby Watson shares practical strategies to reduce friction in your work environment, boosting productivity without relying solely on motivation.

 

Learn how to set up your space, plan ahead, and create habits that support your business growth while balancing family life.

 

Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training

 

<...

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In this inspiring episode, Abby Watson chats with Lindsay Ratcliffe about building a community-focused business in the birth and baby industry.

 

They explore strategies for networking, collaboration, and creating a supportive environment for expectant and new parents, emphasising the importance of community in business growth and personal fulfilment.

 

Find out about tr...

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Abby Watson shares her personal journey through challenges in her business and family life, emphasising the importance of creating supportive environments and routines to maintain motivation and productivity.

 

She discusses practical strategies like setting up a dedicated workspace to adapt to life's changes and sustain business growth.

 

Find out about training as a Hypnobirthing teacher with Abby ...

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February 24, 2026 31 mins

In this episode, Abby Watson shares her journey as a business strategist and hypnobirthing teacher, focusing on how to create sustainable income while being present for family.

 

She discusses the launch model, emphasising the importance of providing value through free training, nurturing relationships, and effective follow-up strategies.

 

Abby shares her insights on structuring launches, the energy required, and the lessons ...

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In this episode of the Rockabye Revenue podcast, Abby Watson discusses the profound impact of social media on business owners, particularly in the birth and baby industry.

 

She explores how the algorithm can influence confidence and motivation, leading to feelings of comparison and inadequacy.

 

Abby emphasises the importance of curating a positive social media experience to maintain motivation and business success. She encou...

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In this episode, Abby Watson discusses key insights for hypnobirthing teachers, emphasising the importance of starting their business, charging appropriately for their services, and overcoming the tendency to compare themselves to others.

 

She encourages listeners to take action, value their offerings, and embrace their unique journey in the hyp...

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In this episode, Abby Watson discusses the importance of revisiting goals, personal reflections on life changes, and actionable strategies for starting and growing a business in the birth and baby industry.

 

She emphasises simplicity, visibility, community support, and the power of storytelling as key elements for success.

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In this episode of Rockabye Revenue, host Abby Watson welcomes Heidi Rachel, a recent graduate of her hypnobirthing teacher training program. Heidi shares her journey from working in a corporate pharmacy to becoming a hypnobirthing teacher, driven by her passion for empowering women during childbirth. The conversation delves into Heidi's mindset, her early experiences in the business, and the importance...

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January 19, 2026 23 mins

In this conversation, Abby Watson shares her transformative journey to becoming a hypnobirthing teacher, emphasising the importance of storytelling in marketing.

 

She discusses how a heartfelt email led to significant sign-ups for her workshop and how personal experiences can resonate with potential clients.

 

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In this conversation, Abby Watson reflects on her experiences during the Christmas season, emphasising the importance of rest and self-care. She discusses her journey to becoming a hypnobirthing teacher and how it has transformed her life.

 

Abby shares her struggles with guilt and the need for 'nothing days'—dedicated time for rest and reflectio...

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In this episode, Abby Watson discusses how to effectively manage time for business growth, especially for those in the birth and baby industry.

She emphasises the importance of working on the business rather than just in it, and outlines a three-hour strategy to maximize productivity.

Abby shares actionable steps to streamline booking processes, clarify messaging, and plan future income opportunities, encouraging listeners to ...

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December 29, 2025 16 mins

In this conversation, Abby Watson discusses the importance of leaving behind negative feelings and mindsets as we approach the new year.

She emphasises the need to let go of the feeling of being behind, the habit of overthinking, and the belief that life makes running a business harder.

Abby encourages listeners to embrace their current circumstances, take action, and shift their perspectives to foster a more productive and jo...

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In this episode of Rockabye Revenue, Abby Watson discusses the concept of tiered pricing and whether it is a suitable strategy for businesses, particularly in the hypnobirthing industry.

She explores the benefits of tiered pricing, such as increased accessibility and reduced pricing anxiety, while also addressing the potential downsides, including decision fatigue and feelings of resentment among business owners.

Ultimately, A...

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December 15, 2025 18 mins

In this episode, Abby Watson discusses the importance of having a 'business bestie'—a fellow entrepreneur who understands the unique challenges and joys of running a business in the birth and baby industry.

 

She emphasises the benefits of connection, collaboration, and support among peers, highlighting how these relationships can alleviate feeli...

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In this episode of the Rockabye Revenue Podcast, Abby Watson discusses strategies for managing a baby business during the chaotic holiday season.

 

She emphasises the importance of planning for a calm Christmas, setting boundaries, and prioritising self-care.

 

Abby shares actionable tips ...

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December 1, 2025 14 mins

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the often unseen aspects of marketing in the baby business industry.

She emphasises the importance of understanding the invisible impact of marketing efforts, particularly when targeting expectant parents who may not engage publicly on social media.

Abby encourages listeners t...

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November 24, 2025 26 mins

In this episode of Rockabye Revenue, Abby Watson discusses the challenges of running a business in the birth and baby industry, particularly focusing on the feelings of inadequacy that can arise after a class or session that doesn't go as planned.

 

She emphasises the importance of embracing imperfection and learning from experiences that feel le...

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November 17, 2025 30 mins

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the phenomenon of being ghosted in both personal and business contexts.

 

She shares her own experience with ghosting during a house sale and draws parallels to how it affects business owners when potential clients disappear.

 

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