Jurassic Marketing’s Tricera-talks

Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list.

The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predict...

Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business.

They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up.

They also discuss sales manag...

In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results.

Explore the importance of personal, one-to-one communication an...

In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how to avoid these pitfalls by choosin...

Join host Justin Miller and co-host Kevin Walker in episode 62 of Tricera-talks, where they delve into the essentials of effective business communication and marketing strategies. This episode focuses on how providing value, building trust through familiarity, and leveraging multi-channel approaches can significantly enhance customer responses.

With a blend of insightful discussions and personal anecdotes, they explore the importan...

In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels.

Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences...

Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you notes, and milestone celebrations that...

In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within.

Newly promoted Gabi takes on the role of 'Functional Integrator...

Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources.

Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transforma...

The latest episode of Jurassic Marketing's Tricera-talks delves into the transformative journey of the Iowa Women's Basketball team post-Caitlin Clark era. Join host Justin Miller as he navigates through the roller coaster of challenges and opportunities that arose with the departure of their star player.

The episode sheds light on the resilience and strategic evolution of the team as they strive to maintain their momentum in the c...

In this inaugural episode of Triceratalks, Jurassic Marketing's journey from Profit 911 is revealed with host Justin Miller leading the discussion. Dive into the exciting changes including new branding, sound effects, and upcoming content. Justin shares the fascinating experience at the IAAPA Expo in Orlando, where amusement park innovations meet direct mail strategies, all wrapped in a prehistoric theme.

Discover the connection be...

This is the "What If" episode, Kevin. What if? Disaster planning for your business.

Oh my gosh. What if? This is what keeps me up at night, and I don't think we've ever talked about it. But it's all like the conditional, how will I survive, yada, yada, yada. And some of it is like easy to figure out and some of it not so much.

Join Justin Miller and Kevin as they delve into disaster planning for small businesses, covering topics fr...

Join Justin Miller in this episode of the Profit 911 Podcast as he delves into the crucial realm of Human Resources. Discover why growing your people is the key to growing your company and how personal development and leadership play significant roles in business success.

Justin shares his unique approach to hiring, emphasizing the importance of cultural fit and the value of employees who align with the company's ethos. Learn abou...

Welcome to the latest episode of the Profit 911 Podcast, hosted by Justin Miller. In this episode, we delve into the crucial aspect of follow-up after events and presentations. Justin shares his experience speaking at a virtual summit and the importance of staying engaged with potential leads long after the initial contact.

Discover the strategies for maximizing your post-event follow-up, including the use of physical mailers, ema...

In our 52nd episode of 'The Profit 911 Podcast', we take a deep dive into high ticket sales, masterminds, and the current phenomenon of steep service cost inflation. If you've noticed a skyrocketing in prices in the educational, career, and Software as a Service (SaaS) sectors, you're not alone. We explore how these price surges are affecting the industry, shaping customer service relationships, and challenge the ways we handle pri...

Welcome to a special edition of the Profit 911 Podcast, hosted by Justin Miller. In this episode, Justin joins Jim Palmer on the Dream Business Radio Podcast to discuss the power of newsletters and Profit 911's recent acquisition of No Hassle Newsletters.

Jim Palmer, the Dream Business Coach, kicks off the episode from West Virginia, celebrating his 605th episode. He dives into the importance of maintaining customer relationships a...

Dive into a world where Dinosaurs Invade the Business World: The Power of Themed Marketing. This fascinating episode, hosted by Justin Miller, explores the surprising influence of a dinosaur theme in enhancing brand recognition and business success. Unearth the brilliant ways in which an unconventional theme took on a life of its own, creating unforgettable associations that keep their business forefront in people's minds.

The epis...

In this compelling episode of the Profit 911 Podcast, join hosts Justin Miller and Kevin as they immerse themselves in the exhilarating world of women's basketball. They provide an inside look into their experiences of following the Iowa Hawkeye women's basketball team and their ground-breaking season journey to the Final Four. Listen to first-hand anecdotes of their experiences, focusing on the basketball prodigy, Caitlin Clark, a...