The Rainmaker's Edge Perspective Podcast
Our hosts discuss ways to use marketing and technology together to move your business to the next level.
Episodes
Google's battle against fake reviews and listings on Google Maps has reached unprecedented levels, with the company removing 240 million fraudulent reviews in 2024 alone—a 40% increase from the previous year.
• 240 million reviews blocked or removed in 2024 (40% increase from 2023)
• Over 70 million misleading edits to Google Maps listings blocked
• 12 million completely fake business profiles removed
• Po...
This discussion explores the evolving landscape of online reviews and the shifts in consumer behavior towards ratings. We analyze research from Bright Local that sheds light on current trends and the implications for businesses aiming to maintain their online presence.
• Decline in online searches for local businesses since the pandemic
• Consumers' changing perceptions of five-star ratings
• The rise of vid...
Imagine turning your smartphone into a powerful command center for your business—now you can! Our latest episode reveals the innovative ways our new mobile app empowers small business owners to stay organized and connected, even when you're away from your desk. Did you know 70% of entrepreneurs use their smartphones for business activities several times a day? We dive into how our app not only keeps you in touch with your busi...
The episode dives into the insights from the 2025 Sprout Social Index, discussing the critical role of authenticity, engagement, and strategic AI use in social media marketing. Local businesses are encouraged to harness short-form video content, embrace influencer partnerships, and adapt their strategies as the social media landscape continues to evolve.
• Authenticity is essential for genuine consumer connection
• Co...
What if you could boost your brand's signups by 15% with nothing more than a giant inflatable donut and a little local flair? Discover how Grubhub achieved this impressive feat by teaming up with Stan's Donuts and Coffee in downtown Chicago. We break down the innovative strategies they used to capture attention and engage the community in a way that was both fun and effective. With high-value gift cards and strategically ...
Local businesses face a new reality as ChatGPT redefines online searches. With a focus on building a strong digital presence through optimized websites and credible endorsements, businesses can better navigate this AI-driven landscape.
• Exploration of ChatGPT's influence on local search
• Insights from Bright Local study on information sources
• Importance of having a quality, optimized website
• Role ...
Could TikTok’s future hang in the balance, and how might this affect your business? As we unravel the intricacies of the recent legal challenges facing TikTok, discover why their latest court motion might just be a last-ditch effort to avoid a potential U.S. ban by January 2025. We delve into lawmakers’ concerns over national security tied to TikTok's Chinese ownership and how Project Texas aims to quell these fears by safegua...
Could YouTube be the ultimate game-changer for your local business? Tune in to Rainmaker's Edge Perspective, where we explore how this powerhouse platform is overtaking traditional streaming giants and attracting a diverse audience, including the lucrative baby boomer demographic. Discover the secrets behind YouTube's revenue-sharing model that's luring top-tier content creators and learn why authenticity and straigh...
Can your business reputation become your competitive edge? Join us as we unlock the secrets to transforming positive reviews into powerful social proof, drawing customers like a magnet. This episode of Rainmaker’s Edge Perspective is packed with essential strategies for local businesses to harness the power of reputation marketing. From claiming your Google My Business profile to ensuring your business details are seamlessly consis...
What if Black Friday as we know it is undergoing a monumental transformation right under our noses? Join us to unravel how this iconic shopping event is leaving its crowded aisles behind for the digital frontier. With inflation and economic uncertainty casting a shadow, we unpack the surprising 3.4% retail sales increase reported by MasterCard. Online shopping platforms like Adobe and Salesforce have shattered records, showcasing t...
Imagine having an AI tool that not only crafts personalized marketing content but also remembers your customers' preferences and interactions. This episode of Rainmaker's Edge Perspective promises to reshape the way you think about local business marketing by unveiling the capabilities of Rainmaker Reputation's AI CRM. We explore how different GPT models, from the cost-effective GPT-3.5 Turbo to the sophisticated GPT...
Unlock the secrets of exceptional client retention and discover how Rainmaker Reputation AI CRM can be a game-changer for your local business. Imagine reducing costs and increasing profits by keeping your existing clients happier and more engaged. We promise you'll learn how AI is transforming client relationships, offering tools like automated communications, centralized data, and predictive analytics to personalize every int...
What if you could unlock the secret to transforming casual browsers into loyal customers with a simple formula? Explore Google's transformative 7-11-4 rule with us on the Rainmaker's Edge Perspective and learn how seven hours of engagement, 11 meaningful touchpoints, and presence across four locations can revolutionize your content marketing strategy. This episode is packed with insights into how these elements work toget...
Unlock the secrets to crafting compelling SEO titles that can transform your local business's online presence. How can a brand-first approach in your title structure align you with Google's trust-building practices? We promise you'll learn how to strategically sequence your brand, category, city, and state to match the precision of Wikipedia, ensuring your location data is spot-on. Discover the art of aligning Google...
What if the secrets to AI's past could unlock a brighter future for all of us? In this episode, we go over a fascinating new timeline article "Timeline History of Artificial Intelligence Milestones" from Histowiki.com Prepare for an enlightening journey as we unveil over two centuries of innovation, starting with Thomas Bayes' groundbreaking probability theorem in 1763. As we traverse the narrative of artificial...
Unlock the transformative power of artificial intelligence and learn how it can revolutionize your local business operations. Join us in an engaging exploration of Rainmaker Reputation's AI Employee, an innovative suite of tools designed to supercharge customer engagement and streamline your daily tasks. From Voice AI, your tireless virtual receptionist, to Conversation AI that handles multi-platform text communications, disco...
Unlock the secret to elevating your local business's marketing strategy by mastering automation! Many believe this powerful tool is reserved exclusively for large corporations, but we're here to challenge that notion with our enlightening discussion. Discover how automation can not only streamline your marketing tasks—like scheduling emails and social media posts—but also enhance personalization through smart data use. Ou...
Curious about how to transform your local business's reputation and attract those coveted five-star Google reviews? Master the secrets of elevating your business's online presence with strategies that ensure you never leave a review request to chance. We'll teach you how to create that all-important first impression with an up-to-date Google Business Profile, use QR codes and Google review links to simplify the revie...
Ever wonder why some marketing messages hit home while others get lost in the shuffle? Discover the transformative power of SMS marketing and learn how to create an irresistible connection with your audience. We unravel the impressive potential of SMS, boasting a jaw-dropping 98% open rate, and explore how its personal touch can turn leads into loyal customers. With insights into tools like Rainmaker Reputation AI and its clever fe...
Discover how Rainmaker Reputation AI CRM can revolutionize your small business operations with ease and finesse. What if you could streamline all your communications and marketing efforts into one seamless platform? Join us as we explore the transformative potential of this all-in-one solution designed for local businesses. From its unlimited contacts and intelligent customer segmentation to a unified inbox that merges emails, text...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!