The Rainmaker's Edge Perspective Podcast
Our hosts discuss ways to use marketing and technology together to move your business to the next level.
Episodes
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Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com
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Google's battle against fake reviews and listings on Google Maps has reached unprecedented levels, with the company removing 240 million fraudulent reviews in 2024 alone—a 40% increase from the previous year.
• 240 million reviews blocked or removed in 2024 (40% increase from 2023)
• Over 70 million misleading edits to Google Maps listings blocked
• 12 million completely fake business profiles removed
• Postin...
This discussion explores the evolving landscape of online reviews and the shifts in consumer behavior towards ratings. We analyze research from Bright Local that sheds light on current trends and the implications for businesses aiming to maintain their online presence.
• Decline in online searches for local businesses since the pandemic
• Consumers' changing perceptions of five-star ratings
• The rise of vi...
Imagine turning your smartphone into a powerful command center for your business—now you can! Our latest episode reveals the innovative ways our new mobile app empowers small business owners to stay organized and connected, even when you're away from your desk. Did you know 70% of entrepreneurs use their smartphones for business activities several times a day? We dive into how our app not only keeps you in touch with your bus...
The episode dives into the insights from the 2025 Sprout Social Index, discussing the critical role of authenticity, engagement, and strategic AI use in social media marketing. Local businesses are encouraged to harness short-form video content, embrace influencer partnerships, and adapt their strategies as the social media landscape continues to evolve.
• Authenticity is essential for genuine consumer connection
• Consu...
What if you could boost your brand's signups by 15% with nothing more than a giant inflatable donut and a little local flair? Discover how Grubhub achieved this impressive feat by teaming up with Stan's Donuts and Coffee in downtown Chicago. We break down the innovative strategies they used to capture attention and engage the community in a way that was both fun and effective. With high-value gift cards and strategically placed QR ...
Local businesses face a new reality as ChatGPT redefines online searches. With a focus on building a strong digital presence through optimized websites and credible endorsements, businesses can better navigate this AI-driven landscape.
• Exploration of ChatGPT's influence on local search
• Insights from Bright Local study on information sources
• Importance of having a quality, optimized website
• Role of schema ...
Could TikTok’s future hang in the balance, and how might this affect your business? As we unravel the intricacies of the recent legal challenges facing TikTok, discover why their latest court motion might just be a last-ditch effort to avoid a potential U.S. ban by January 2025. We delve into lawmakers’ concerns over national security tied to TikTok's Chinese ownership and how Project Texas aims to quell these fears by ...
Could YouTube be the ultimate game-changer for your local business? Tune in to Rainmaker's Edge Perspective, where we explore how this powerhouse platform is overtaking traditional streaming giants and attracting a diverse audience, including the lucrative baby boomer demographic. Discover the secrets behind YouTube's revenue-sharing model that's luring top-tier content creators and learn why authenticity and straightforward conten...
Can your business reputation become your competitive edge? Join us as we unlock the secrets to transforming positive reviews into powerful social proof, drawing customers like a magnet. This episode of Rainmaker’s Edge Perspective is packed with essential strategies for local businesses to harness the power of reputation marketing. From claiming your Google My Business profile to ensuring your business details are seamlessly ...
What if Black Friday as we know it is undergoing a monumental transformation right under our noses? Join us to unravel how this iconic shopping event is leaving its crowded aisles behind for the digital frontier. With inflation and economic uncertainty casting a shadow, we unpack the surprising 3.4% retail sales increase reported by MasterCard. Online shopping platforms like Adobe and Salesforce have shattered records, showcasing t...
Imagine having an AI tool that not only crafts personalized marketing content but also remembers your customers' preferences and interactions. This episode of Rainmaker's Edge Perspective promises to reshape the way you think about local business marketing by unveiling the capabilities of Rainmaker Reputation's AI CRM. We explore how different GPT models, from the cost-effective GPT-3.5 Turbo to the sophisticated GPT-4 Turbo, can t...
Unlock the secrets of exceptional client retention and discover how Rainmaker Reputation AI CRM can be a game-changer for your local business. Imagine reducing costs and increasing profits by keeping your existing clients happier and more engaged. We promise you'll learn how AI is transforming client relationships, offering tools like automated communications, centralized data, and predictive analytics to personalize every interact...
What if you could unlock the secret to transforming casual browsers into loyal customers with a simple formula? Explore Google's transformative 7-11-4 rule with us on the Rainmaker's Edge Perspective and learn how seven hours of engagement, 11 meaningful touchpoints, and presence across four locations can revolutionize your content marketing strategy. This episode is packed with insights into how these elements work together to bui...
Unlock the secrets to crafting compelling SEO titles that can transform your local business's online presence. How can a brand-first approach in your title structure align you with Google's trust-building practices? We promise you'll learn how to strategically sequence your brand, category, city, and state to match the precision of Wikipedia, ensuring your location data is spot-on. Discover the art of aligning Google Business Profi...
What if the secrets to AI's past could unlock a brighter future for all of us? In this episode, we go over a fascinating new timeline article "Timeline History of Artificial Intelligence Milestones" from Histowiki.com Prepare for an enlightening journey as we unveil over two centuries of innovation, starting with Thomas Bayes' groundbreaking probability theorem in 1763. As we traverse the narrative of artificial intelligence, you'l...
Unlock the transformative power of artificial intelligence and learn how it can revolutionize your local business operations. Join us in an engaging exploration of Rainmaker Reputation's AI Employee, an innovative suite of tools designed to supercharge customer engagement and streamline your daily tasks. From Voice AI, your tireless virtual receptionist, to Conversation AI that handles multi-platform text communications, discover h...
Unlock the secret to elevating your local business's marketing strategy by mastering automation! Many believe this powerful tool is reserved exclusively for large corporations, but we're here to challenge that notion with our enlightening discussion. Discover how automation can not only streamline your marketing tasks—like scheduling emails and social media posts—but also enhance personalization through smart data use. ...
Curious about how to transform your local business's reputation and attract those coveted five-star Google reviews? Master the secrets of elevating your business's online presence with strategies that ensure you never leave a review request to chance. We'll teach you how to create that all-important first impression with an up-to-date Google Business Profile, use QR codes and Google review links to simplify the review process for y...
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DISGRACELAND is an award-winning music and true crime podcast about musicians getting away with murder and behaving very badly. Jerry Lee Lewis's 5th wife? Dead. Sid and Nancy? Both dead. Why? Because musicians are insane, and insane things happen to them. Why did we lose Amy Winehouse at 27? Was Debbie Harry really abducted by Ted Bundy as she claims? Is Patti Smith not just the "Godmother of Punk", but also the "Original True Crime Girl"? What really happened the night of the Jay Z nightclub stabbing? What do the Diddy indictments truly reveal? All these stories and more, on artists from every genre and their true crimes, in our massive 260-plus story archive. The Dead, the Stones, Johnny, Willie, Frank, Kurt, Courtney, Gaga, Lana, Taylor, and too many to name. DISGRACELAND is music history come to life through audio storytelling as you've never heard it before, with revealing facts: yes, assassins are the real reason the Beatles quit touring—reclaimed myths: no, Mama Cass didn't die from choking on a ham sandwich––and constant reckoning between art and artist––all told through the lens of true crime. This is the podcast for the self-proclaimed "Disgos", the musically obsessed and the true crime heads; the outsiders, the independent thinkers who know that the best history is the history that gets buried. DISGRACELAND is where host Jake Brennan tells the stories they didn't want told. The kind you'll end up telling someone else. Get ready to uncover hidden truths and buckle up for truly edge-of-your-seat storytelling. New, fully scripted, sound-designed episodes are released every Tuesday. Bonus chat-style episodes where Jake responds to voicemails, texts, and emails from Disgos hit on Thursdays, and "Rewind" episodes from our archive drop on Sundays. DISGRACELAND is not a journalistic podcast. It's an entertainment podcast inspired by true events. Certain dialogue and scenes are dramatized, as is common in scripted entertainment based on real stories. Sources and credits for each episode are available at www.disgracelandpod.com. To unlock ad-free listening, exclusive content, and connect with your fellow Disgos, go to www.disgracelandpod.com to become an All Access member. Rocka Rolla.