Agency Ascend

In this episode of Agency Ascend, the core team dives deep into one of the most misunderstood topics in the insurance industry: contracts. Building on feedback from a previous acquisition-focused episode, the conversation explores how contract language determines who truly owns client relationships, carrier access, and long-term agency value. The hosts break down why many agents believe they own their book—when in reality, they may...

This special reaction episode of Agency Ascend brings the full core cast back together to revisit and react to standout moments from earlier episodes. Producer Sir Isaac steps in as moderator, curating clips and guiding discussion as the cast reflects—sometimes seriously, sometimes humorously—on how those conversations land with hindsight. The episode blends industry insight with candid behind-the-scenes commentary, giving listener...

This episode of Agency Ascend digs into one of the hottest topics in the independent insurance world: acquisitions—why they’re accelerating, what drives agency value, and how owners on both sides can make the smartest decisions. Chad, Chris, and Jessica discuss why recurring revenue, private equity activity, and market shifts have turned acquisitions into a central growth strategy for agencies of all sizes. They also explore how ag...

In this episode of Agency Ascend, hosts Chad Brummett, Chris Sterlacci, and Jessica McBurney sit down with David Allen, Commercial Lines and Sales Instructor for Insurance Centers of America (ICA). David shares how ICA’s education model has transformed insurance training by prioritizing live, interactive learning that engages agents across the country — from beginners to seasoned professionals.

He opens up about his journey from a t...

In this episode of Agency Ascend, Chad and Jessica sit down with CAA’s Growth Coaches, Mindi Monaco and Robyn Dallas, to discuss how growth coaching transforms independent agencies.

Mind shares her journey from AAA captive agent to mentor and coach, while Robyn reflects on her path through underwriting and marketing before joining CAA. Together, they explain how their roles combine mentorship, analytics, and hands-on support to help...

In this episode of Agency Ascend, we sit down with Austin Jordan, a Regional Sales Manager with AmTrust Financial Services in the DFW area who shares his career journey, lessons from the field, and practical advice for agencies transitioning into commercial insurance. 

He talks about the importance of mentorship, building trust through service, and how agencies often solve problems clients don’t even know they have. More t...

In this episode of Agency Ascend, hosts Chris and Chad sit down with Amanda Hightower, founder of Hightower Insurance Group. Amanda shares how a moment of divine inspiration led her to start her own agency, Which as been a hard journey of finding the right and the mindset, systems, and leadership lessons to build to the scale she has reached today.

She walks through the emotional challenges of being a leader, how she inves...

In this episode of Agency Ascend, hosts Chad Brumit and Chris Sterlacci sit down with Diana and Ron Crenshaw of Elite Security Insurance. From military service to agency ownership, the Crenshaws share how their unique paths led them to buy and revitalize a struggling agency. They reveal how systems built from scratch, strong communication, and unwavering honesty with clients helped them grow rapidly—even during a hard market.
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In this episode of Agency Ascend, hosts Chris and Jessica sit down with Wes Spencer, co-owner of Spencer Insurance DFW, for a masterclass in agency growth and strategic decision-making.

Wes shares how he and his brother navigated the transition from a captive agency to full independence—one of only eight agencies nationwide to take advantage of Nationwide’s Partner Choice buyout. He explains how they built a thriving, refe...

In this Agency Ascend episode, James Spencer of Insurance DFW shares his journey from the captive world to building one of the most respected independent agencies in the Career Agency Alliance. He explains how early frustrations with changing comp plans led him and his brother to take a long-view approach to starting their own agency. By prioritizing coverage over cost and educating clients with clarity, James earned unwavering loy...

In this episode of Agency Ascend, Cameron Moore, founder of ProCo Insurance, shares how he built a thriving independent agency during one of the hardest insurance markets in decades. From abandoning law school to launching ProCo during COVID, Cameron’s story is one of resilience, mentorship, and relentless forward motion.

He discusses the pivot from personal lines to commercial, hiring mistakes, and what it takes to actually le...

In Episode 7 of Agency Ascend, we sit down with Sean Munger, a producer with an owner’s mindset, to unpack what it really means to play the long game.

This episode is all about consistency, execution, and long-term thinking. Sean breaks down how he built trust with clients, developed a disciplined work ethic, and focused on delivering value over time, not just short-term wins.

We also dive into:

• The importance of humility and ment...

Many agency owners assume they own their book of business—but the reality can be far more complicated.

In this episode of Agency Ascend, we dive deep into the ownership dilemma that many agents face. While you may have control over client data, do you really own your carrier contracts? The difference could be the deciding factor in whether you can sell, scale, or exit your agency on your terms.

Industry experts break down the pi...

Growing an insurance agency isn’t just about adding clients—it’s about building a business model that retains top talent, maximizes profitability, and scales efficiently. In this episode of Agency Ascend, industry experts discuss the challenges of thin margins, producer retention, and the financial realities of scaling an agency.

One of the biggest shocks in the independent insurance world? Some producers are making more than the ag...

Access Plus is revolutionizing the insurance industry with a mentorship-driven approach that empowers agents to succeed in both personal and commercial lines. In this episode, the Agency Ascend team—Chad, Chris, Nikki, and Courtney—discuss the critical role Access Plus plays in providing market access, training, and personalized support. They share how the team helps agents meet carrier expectations, improve quote-to-bind ratios, a...

In this episode of Agency Ascend, we sit down with Jeff Brewer, Executive Director of the Independent Insurance Agents  of Dallas (IIAD), to explore the dynamic world of independent insurance agencies. Jeff shares the long-standing mission of IIAD to empower agents with resources, education, and advocacy while addressing the unique challenges of transitioning from captive to independent models. From combating insurance fraud to lev...

In this episode of Agency Ascend, Isaac Smith, Chris Sterlacci, Chad Brumit, and Pat Mulady revisit the value Coverage Agency Alliance brings to its members. They discuss leveraging resources like growth coaches and Access Plus, navigating hard markets, and balancing independence with collaboration for growth.

Shares:

Isaac: “The Magic Of Thinking Big” by David J. Schwartz
Pat: Story of Cortez burning the ships
Chr...

Welcome to Agency Ascend, the podcast where we explore the journeys and strategies of agency owners and entrepreneurs who are scaling their businesses to new heights. 

In this episode we are introduced to Chris Sterlacci, CEO of the Coverica Agency Alliance (CAA), and special guest Mike Sterlacci, the Founder of CAA. In this episode they talk about the history, mission, and deliverables of the Alliance, and talk about the Agenc...