Why Your Business Is Invisible Online
Why Your Business is Invisible Online: The Podcast You Can’t Miss Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you. What’s It All About? This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI. Meet Your Hosts Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity. What You Can Expect Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape. Why Tune In? ”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve. Join Us Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful. Let’s connect with the people who matter most to your business and take your online marketing to the next level. John, Jim, and Kelly
Episodes
You may think your content is fine, but Maya and Miles know better. In this episode of Why Your Business Is Invisible Online, we dive into how artificial intelligence—especially AI voice assistants—is quietly judging your content. And outdated, irrelevant, or context-free content? It’s not just being ignored—it’s actively hurting your visibility.
🔍 Key Themes & Insi...Most businesses don’t lose visibility because of bad content—they lose it because they stopped refreshing it. In this episode, the team unpacks why AI search engines rely on clarity, recency, and differentiation—and what happens when your digital “shop window” gets foggy.
Key Themes and Insights- Content That Doesn’t Evolve Gets Invisible: AI engines prioritize content that is clear, current, and us...
AI search engines aren't guessing—they're scanning your content for clarity, consistency, and credibility. In this season wrap-up, we connect the dots across episodes to reveal what AI is actually looking for, and how smart businesses are adjusting their websites to stay seen.
Next up: detailed show notes. One moment while I build those for you.
Here are the show notes for "What AI Really Wants from Your Website":
🧠 Key Themes and...Show notes
Guest Spotlight – Seamus Smyth:
Seamus brings deep insight into the evolution of SEO and how qualitative research and user behaviour are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.
🧠 Key Themes and Insights
Se...
In a world dominated by AI, Local SEO still matters—and Google Lens just raised the stakes. John, Jim, and Kelly discuss how customers are finding businesses in 2025, from visual search habits to why the Map Pack still drives serious foot traffic. This episode is full of sharp insights, real mistakes, and the updates every business needs to stay visible.
Show notes
Guest Spotlight – Seamus ...
Guest Spotlight – Seamus Smyth: Seamus brings deep insight into the evolution of SEO and how qualitative research and user behavior are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.
Key Themes & Insights:
- SEO isn’t obsolete—it’s evolving to match how AI understands and surfaces content.
Seamus Smith brings over a decade of experience demystifying AI for brands of all sizes. His practical, jargon-free approach helps businesses stay visible in a fast-changing digital world.
AI doesn’t just skim your site—it evaluates it. In this eye-opening episode of Why Your Business Is Invisible Online, Seamus Smyth, Lead AI Strategist at WSI, joins John, Jim, and Kelly to ex...
Show Notes
Key Themes and Insights:
- The radical shift in how people search: AI-driven platforms like ChatGPT and Perplexity are replacing traditional search engines, especially among users under 35.
- Why top rankings on Google no longer guarantee visibility—and what business owners need to do about it.
- The decline of SEO tactics like backlinking and keyword stuffing, and the rise of semantic, conversational content.
- AI’s surpri...
Title: How Real People—and Bad Reviews—Are Beating SEO
Overview: In Part 2 of this three-part conversation with Robert Mitchell (Chief AI Officer at WSI), we dig into the uncomfortable truth that’s catching a lot of business owners off guard:
Your website might be technically optimized—but if your reputation isn’t, you’re still invisible.
This episode unpacks how the rise of AI-powered search is shifting...
AI isn’t just changing how we work—it’s changing how we live.
In this fun and eye-opening Episode we’re joined by Robert Mitchell, Chief AI Officer at WSI. He’s using AI for everything from writing songs and cooking dinner to helping businesses show up in a completely transformed search landscape.
In this episode, we cover:
- Why traditional SEO isn’t enough anymore
- How...
Title: What It Takes to Win AI Search Guest: Robert Mitchell, Chief AI Officer at WSI
Overview: The Final part of our conversation with Robert Mitchell, we go beyond reputation—and into action.
If Parts 1 and 2 opened your eyes to how AI-powered search is changing visibility, this episode shows you what to actually do about it. We break down how AI ranks content, what kinds of stories get surfaced in sea...
In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round ‘vibe-...
If you're still focused only on Google rankings, you’re missing half the picture. This episode explores why AI search platforms are becoming critical for brand visibility, how platforms like Perplexity and ChatGPT are reshaping discovery, and what smart marketers are doing to keep up. Plus: practical ways to operationalize your content using AI—without burning out your team.
Key Themes & Insights:
- Read more
In this episode of Why Your Business Is Invisible Online, John, Jim, and Kelly tackle one of the biggest shifts in digital visibility: the fragmentation of online search. It’s not just about Google anymore—your potential customers are discovering businesses through TikTok, Instagram, YouTube, voice assistants, and AI platforms like ChatGPT and Perplexity.
Key Themes & Insights:
- Search isn’t cen...
AI Took My Job…And Made It Better
Think AI is all hype? Think again. In this episode, John, Kelly, and Jim share candid stories of how AI is saving them time, improving content quality, and helping them think more strategically. From turning vending machines into A/B testing labs to crafting smarter content strategies, this one’s all about using AI the right way—without losing the human that makes it work.
Show Notes:
What We Talke...
AI isn’t just another marketing tool — it’s reshaping how people search, buy, and trust brands. In this kickoff to Season 2, John, Jim, and Kelly break down how AI is making businesses either more visible or dangerously invisible online. From Google's slipping dominance to the rise of AI-powered search, discover what’s changing, what’s working, and why "stay human" is the strategy that wins.
Show Notes
Episode Title: Dear Google: I...
Search engine optimization is changing to Search Everywhere Optimization. John, Jim, and Kelly kick off Season 2 with a candid conversation about how AI has upended what it means to be visible online. From AI assistants changing consumer behavior to businesses scrambling to adjust strategies, this episode is the new baseline for what marketing means in the age of AI.
What You’ll Learn:
- Why Google i...
Think Google is the only way to get found online? Think again. Social media platforms like Facebook, Instagram, and TikTok are becoming powerful search engines; if you're not optimizing for them, you're missing opportunities. In this episode, we dig into the real search battle—SEO vs. Social. The team shares surprising insights, clears up common misconceptions, and explains why your customers might search for you in p...
Referrals are great—but are they enough to grow your business? John, Jim, and Kelly take on this common belief, discussing how businesses can be more proactive in cultivating referrals, both in person and online. Learn how LinkedIn can be a powerful tool in building relationships with referral partners and expanding your network. Plus, they touch on why even referral-based businesses sometimes invest heavily in ads. G...
What’s the key to getting customers to visit your physical store? In this episode, John, Jim, and Kelly explore how SEO strategies and smart website design can turn online browsers into in-store buyers. Using a case study of a high-end menswear store, they discuss how businesses can leverage their online presence to encourage foot traffic while maintaining a strong digital marketing strategy.
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