Why Your Business Is Invisible Online

Social platforms aren’t just for engagement anymore. They’ve become search engines — and if your business isn’t showing up, it’s not being considered.

People are searching on TikTok, YouTube, Pinterest, and LinkedIn Not just browsing. They’re asking specific, high-intent questions like • Best jeans for short legs • How to fix a cracked iPhone screen • Local coffee shops in Atl...

Social media isn’t just a place to post anymore—it’s where customers are actively searching, comparing, and deciding what to buy. In this episode, John, Kelly, and Jim explore how platforms like TikTok, Instagram, YouTube, LinkedIn, and Pinterest have evolved into full-fledged search engines—and what that means for your visibility.

• Social platforms as search engines TikTo...

• Voice...

“Snap. Search. Sell.” — Why Visual Discovery Is Reshaping Online Visibility

• Visual search has gone mainstream: Whether it's finding shoes, fixing appliances, or sourcing hardware, snapping a photo and letting AI do the heavy lifting is quickly becoming second nature.

• The era of typing is fading: From shopping to troubleshooting, people are ditching traditional search and rely...

In this episode of Why Your Business Is Invisible Online, the team experiments with something different — not just talking about conversational AI, but using it live.

Kelly introduces Notebook LLM, Google’s conversational AI tool designed to synthesize content, summarize complex ideas, and — most impressively — respond to prompts in real time. But rather than run a demo, the team feeds in past episodes (including expert interviews ...

In this episode, John, Jim, and Kelly explore what happens when Google’s conversational AI tool, Notebook LLM, takes over the mic. From summarizing long-form content to responding in real time, this isn’t just another chatbot — it’s an assistant that listens, learns, and talks back. You’ll hear how the team trained it on their own podcast episodes and watched it produce insights, distill strategy, and simulate a human-level convers...

You may think your content is fine, but Maya and Miles know better. In this episode of Why Your Business Is Invisible Online, we dive into how artificial intelligence—especially AI voice assistants—is quietly judging your content. And outdated, irrelevant, or context-free content? It’s not just being ignored—it’s actively hurting your visibility.

Most businesses don’t lose visibility because of bad content—they lose it because they stopped refreshing it. In this episode, the team unpacks why AI search engines rely on clarity, recency, and differentiation—and what happens when your digital “shop window” gets foggy.

• Content That Doesn’t Evolve Gets Invisible: AI engines prioritize content that is clear, current, and us...

AI search engines aren't guessing—they're scanning your content for clarity, consistency, and credibility. In this season wrap-up, we connect the dots across episodes to reveal what AI is actually looking for, and how smart businesses are adjusting their websites to stay seen.

Next up: detailed show notes. One moment while I build those for you.

Here are the show notes for "What AI Really Wants from Your Website":

Show notes

Guest Spotlight – Seamus Smyth:

Seamus brings deep insight into the evolution of SEO and how qualitative research and user behaviour are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.

🧠 Key Themes and Insights

Se...

In a world dominated by AI, Local SEO still matters—and Google Lens just raised the stakes. John, Jim, and Kelly discuss how customers are finding businesses in 2025, from visual search habits to why the Map Pack still drives serious foot traffic. This episode is full of sharp insights, real mistakes, and the updates every business needs to stay visible.

Show notes

Guest Spotlight – Seamus ...

Guest Spotlight – Seamus Smyth: Seamus brings deep insight into the evolution of SEO and how qualitative research and user behavior are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.

Key Themes & Insights:

• SEO isn’t obsolete—it’s evolving to match how AI understands and surfaces content.

Seamus Smith brings over a decade of experience demystifying AI for brands of all sizes. His practical, jargon-free approach helps businesses stay visible in a fast-changing digital world.

AI doesn’t just skim your site—it evaluates it. In this eye-opening episode of Why Your Business Is Invisible Online, Seamus Smyth, Lead AI Strategist at WSI, joins John, Jim, and Kelly to ex...

Show Notes

Key Themes and Insights:

• The radical shift in how people search: AI-driven platforms like ChatGPT and Perplexity are replacing traditional search engines, especially among users under 35.
• Why top rankings on Google no longer guarantee visibility—and what business owners need to do about it.
• The decline of SEO tactics like backlinking and keyword stuffing, and the rise of semantic, conversational content.
• AI’s surpri...

Title: How Real People—and Bad Reviews—Are Beating SEO

Overview: In Part 2 of this three-part conversation with Robert Mitchell (Chief AI Officer at WSI), we dig into the uncomfortable truth that’s catching a lot of business owners off guard:

Your website might be technically optimized—but if your reputation isn’t, you’re still invisible.

This episode unpacks how the rise of AI-powered search is shifting...

AI isn’t just changing how we work—it’s changing how we live.

In this fun and eye-opening Episode we’re joined by Robert Mitchell, Chief AI Officer at WSI. He’s using AI for everything from writing songs and cooking dinner to helping businesses show up in a completely transformed search landscape.

In this episode, we cover:

• Why traditional SEO isn’t enough anymore
• How...

Title: What It Takes to Win AI Search Guest: Robert Mitchell, Chief AI Officer at WSI

Overview: The Final part of our conversation with Robert Mitchell, we go beyond reputation—and into action.

If Parts 1 and 2 opened your eyes to how AI-powered search is changing visibility, this episode shows you what to actually do about it. We break down how AI ranks content, what kinds of stories get surfaced in sea...

In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round ‘vibe-...

If you're still focused only on Google rankings, you’re missing half the picture. This episode explores why AI search platforms are becoming critical for brand visibility, how platforms like Perplexity and ChatGPT are reshaping discovery, and what smart marketers are doing to keep up. Plus: practical ways to operationalize your content using AI—without burning out your team.

Key Themes & Insights:

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