Radio Front Desk

Radio Front Desk

Radio Front Desk is a podcast that talks to real people in real clinics about what it takes to build a health and wellness business. Host Denzil Ford, Editor-in-Chief of Front Desk magazine, digs into the inspiring stories of folks building their practices from the ground up — including what works, what hasn’t, and everything in between. Created by the team at Jane App, this podcast is your source for discovering fresh ideas and proven strategies for clinic life. Join us on this journey of building a practice you love.

Episodes

November 7, 2025 4 mins

What actually works when it comes to marketing?

In this episode, Denzil revisits a question that kept surfacing in her early interviews with clinic owners: What actually works when it comes to marketing?

After hearing a different answer every time, she did what any curious editor would do: she wrote it all down. Here, she reflects on her takeaways from the article, the advice she took from her guests, and the growing realization that...

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Every clinic owner faces a season where things don’t feel perfect. But why do so few talk about it?

In this episode of Radio Front Desk, Denzil sits down with psychotherapist and clinic owner Roxanne Francis to talk about what it’s really like to run a clinic when things don’t feel as perfect as they look. 

Roxanne opens up about facing shame, comparison, and the pressure to appear put-together as she navigated growing a business. Bu...

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Not every clinic feels like a place to exhale. But what if it could?

In this episode, Denzil shares five delightfully intentional choices from Road to Hana Counselling and Wellness that completely reframe what care can feel like. From bold colour palettes to cherry lemonade and therapy dogs, owner Andrea invites patients into an experience that’s warm, sensory, and welcoming… before a single word of therapy is even spoken.

Here, Denz...

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What if your clinic felt more like a tea party than a therapy office? That's exactly where Andrea Valliere started with her clinic, Road to Hana

In this episode of Radio Front Desk, Denzil sits down with Andrea to explore how looking beyond healthcare to hospitality, design, and even brands like Disney and Bumble helped her reimagine what a clinic could be. With little luxuries like seasonal drink menus and cozy blankets, And...

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If no one can find your clinic’s social media account, do you even exist to them? 

This week, Denzil explores why showing up online (even just a little) matters more than you might think. Inspired by a conversation with Michael Lau of The Prehab Guys, she explores how social can become less of a chore and more of a quiet invitation to be discovered. You’ll hear her touch on:

  • Starting small and adjusting as you go
  • The myth of “goin...
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Is social media really the key to building a thriving practice? Michael Lau and Adelle Smener of The Prehab Guys say not necessarily, even with 1.3 million followers of their own. 

In this episode of Radio Front Desk, Denzil sits down with Michael — co-founder of The Prehab Guys — and his wife and clinic director, Adelle, to explore how three PT students turned Instagram exercise clips into a global platform, a direct-to-c...

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Pausing can feel counter-intuitive when your clinic’s to-do list is endless. But sometimes the most productive thing is to stop.

In this episode, Denzil reflects on why “pause with purpose” has become a quiet superpower in her work at Jane and how clinics of any size can borrow it. Instead of big retreats or complicated plans, she shares simple, human ways to slow down together so your time has direction, not just duration. You’ll h...

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Could your clinic's photos be doing more to help you connect with new clients?

In this episode of Radio Front Desk, Denzil is joined by photographer and business owner Ian Harland to explore how authentic photos can make your clinic stand out, build trust with potential clients, and even boost your SEO.

Ian has captured many of Jane’s marketing photos, and here, he shares his tips on creating visuals that feel both inviting and ...

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A photo can set the tone for your whole brand, or quietly work against it.

In this episode, Denzil reflects on a recent conversation with her colleague ⁠Bianca⁠ about the power of photos in clinic marketing. She shares lessons she’s learned over the years about how to ensure your photos are working for your story, not against it. You’ll hear her touch on:

  • Keeping your photo gallery alive: why clinic photos should be a living, evo...
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What if your clinic were a person? That’s the question that sparked this episode with Bianca DiPietro, Jane’s marketing design manager and certified branding expert.

In this conversation, Bianca and Denzil unpack what branding really means for clinics and how it differs from marketing. They explore the full patient journey, from the first Google search to the smell of your waiting room, and why every one of those touchpoints communi...

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AI is moving fast — and so is the way we’re using it. But how do you know if you’re using it to its full potential?


In this episode, Denzil shares her own evolving relationship with ChatGPT: the surprising ways it’s helped, the limits she’s run into, and what she’s learning about asking better questions. 

Denzil shares how AI has become surprisingly useful companion in certain areas:

  • Finding clarity in the fuzz when...
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Burnout isn’t just a buzzword in healthcare. It’s a lived reality that shows up as exhaustion, pressure, and a slow erosion of joy. 

In this episode, Denzil revisits her conversation with five practitioners from across North America — a chiropractor, a psychotherapist, a trauma psychologist, and two physiotherapists — to discuss their experiences with burnout.

Together, they reflect on the emotional and administrative toll of care, a...

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Burnout isn’t always solved by taking time off — especially if nothing really changes when you come back.

In this episode, Denzil shares a powerful question from psychotherapist and clinic owner Roxanne Francis: “What’s going to change this time when you go back?” It’s a simple prompt that opens the door to rethinking how we work, recover, and protect our energy before burnout hits.

Denzil speaks openly in this episode, reflecting on...

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Marketing doesn’t always come naturally — especially in healthcare. It can feel overwhelming, confusing, or like something you’re “supposed” to know how to do. But what if marketing didn’t have to feel like marketing at all?

In this episode of Radio Front Desk, host Denzil Ford shares highlights from a live panel recorded at a recent Jane retreat. Five practitioners from across North America — a chiropractor, a psychotherapist, a tr...

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What do you reach for when things get tense?

In this episode, Denzil opens up about what happens when pressure hits, like a tough phone call or a frustrated patient, and her brain suddenly goes blank. (Been there?)

She reflects on a conversation with her colleague ⁠Meghan Menzel⁠, ⁠Jane App’s⁠ Training Lead and a longtime clinic front desk pro, about the high-stress moments that come with the job — and how to find your footing when y...

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What does it take to create a truly welcoming clinic?

In this episode, we’re talking to Meghan Menzel. Before becoming the Training Lead at Jane, she spent nearly a decade working at the front desk — and she’s learned something most of us forget: the front desk isn’t just about scheduling and payments. It’s about presence, emotion, and the moments that set the rhythm for everything else in your clinic.

In this episode, Meghan and Den...

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If your relationship with money had a theme song, what would it be?

In this episode, Denzil reflects on her conversation with financial therapist Aseel El-Baba, who helps health and wellness pactitioners explore the emotional patterns behind their money habits, like avoidance, over-spending, and everything in between.

Denzil shares:

  • Why we sometimes confuse spending with investing, like upgrading our clinic space or buying tools w...
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What if your biggest business challenge wasn’t logistical, but emotional?

In this episode of Radio Front Desk, ⁠financial therapist Aseel El-Baba sits down with Denzil to unpack the emotional and psychological roots of our money decisions, especially in the early stages of private practice.

She invites new health and wellness practitioners to rethink budgeting, paying themselves, and why money has more meaning than what’s on paper.<...

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Leadership can feel like a constant balancing act, especially when you’re the kind of person who wants to do it all.

In this episode, Denzil reflects on her conversation with chiropractor, clinic owner, and business coach Dr. Manju Asdir, exploring the parts of leadership that can feel a little messy to navigate. Denzil reflects on:

  • Why work relationships need both connection and clear boundaries
  • How stepping back can empower your...
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What happens when your right-hand team member quits two weeks after you return from maternity leave? For chiropractor and business coach Dr. Manju Asdhir, it was the wake-up call that transformed her clinic — and her leadership.

In this episode, Dr. Manju shares with Denzil how she rebuilt her practice from the inside out. They explore what happens when you stop being the glue holding everything together, and start building systems ...

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