StirredUp

This week, Jessica and Heather are going full banana on the most chaotic, joyful, and surprisingly genius sports business model in America. 

We're breaking down how a broke couple from North Carolina bought a failing baseball team for $1.8 million, eliminated every single thing that makes sports annoying, and accidentally built a $500 million entertainment empire — with a waitlist longer than the population of Connecticut. No bunti...

$10,000 and a Prayer.

outh travel sports is a $40 billion industry built on one thing: parental hope. Families are spending $3,000, $5,000, even $10,000 a year...

going into debt...  skipping vacations... working extra jobs...  all chasing a dream.

Meanwhile, private equity firms are buying up the tournaments, the facilities, the uniforms, and the software. Every dollar your family spends has a destination. We followed the money.

Y...

Have corporations tossed their ESG - sustainability goals out with the trash? Or are they just too scared to talk about it? 🌍🔥

In this episode of StirredUp, we’re challenging... I sustainability dead? 

While the world warms up, the corporate suits are cooling down and quietly scrubbing ESG goals from their websites and deleting goals that hold these highly influential companies to being good while doing good. 

🎥 Inside This Epis...

The average American household now manages over six entertainment subscriptions alone—but the "leaks" don't stop at Netflix. We are now "renting" our office software, our car’s performance, and even our home security.  In this episode, we pull back the curtain on the $250 billion subscription economy. We explore why brands are desperate to turn every product into a monthly fee, how new "Click-to-Cancel" laws are fighting back, and ...

The house used to be a destination. Now, it’s an app on your home screen. 📱🎲

Today we pull back the curtain on the multi-billion dollar rise of the online gambling industry. It’s not just about luck anymore; it’s about high-level data science, psychological engineering, and a business model designed to keep you clicking.

But how did we get here? And who is it affecting the most? 

Since the 2018 Supreme Court ruling, the lands...

The game is over, the confetti has settled, and the CFOs are finally waking up from their cold sweats. For Super Bowl LX, the price of a 30-second spot hit a record-breaking $8 million to $10 million. That breaks down to roughly $266k per second. Yeah.  We break down the "all-in" cost of a Super Bowl spot—which often tops $20 million once you add in A-list celebrity fees and $5 million production budgets. We discuss how brand maxim...

It's fair that America's health culture is more complex that what one single gym can represent, but the gym that represents America, the number one gym in the country, is Planet Fitness. 

With nearly 3,000 locations and over 20 million members, Planet Fitness isn't just a gym it’s the primary source of how many Americans experience exercise. 

But is their "Judgment Free" philosophy truly about inclusion, or is it a calculated marke...

Turn on any news station or scroll through social media, and you’ll hear the same warning: Foreign adversaries, specifically China, are quietly buying up the heart of America—our farmland.

The story goes that they are snatching up the soil to control our food supply and compromise our national security. But is that actually what’s happening? In this episode, we follow the paper trail to find a different reality. While the headlines...

The global scam economy is now a trillion-dollar industry—spanning call-center crime rings, AI-powered fraud, romance scams, crypto schemes, money-mule networks, and full-blown international operations that law enforcement can’t keep up with.

In this episode of Stirred Up, Jessica & Heather break down how scams became one of the world’s most profitable industries, why it’s nearly impossible to regulate.

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In this episode, we dive into the booming spiritual medium industry. We break down the reading to the revenue. We delve into celebrity stars like Theresa Caputo right before we go to see her show live. Grab a drink as we explore the psychology, the business, and the billion-dollar question behind talking to the dead.

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GLP-1 drugs were designed to help facility the production of insulin for those with Type II diabetes. When drug makers, prescribers, and patients themselves realized it also contributed to weight loss, there was no keeping a lid on this secret forever.

Now, those who take the shot off-label are swearing they fix everything: perimenopause misery, joint pain, inflammation, food noise, metabolic chaos... It's basically a miracle shot ...

Everyone’s talking about AI... and this week we are talking about the war happening underneath it: the battle between America’s need to win the AI revolution and the massive strain it’s about to put on our power grid, our water systems, and our wallets.

Here’s the truth: We cannot afford for AI to fail. Not financially, not strategically, not globally. Our economy, our 401(k)s, national security and the stock market itself are now ...

This week, we pull back the curtain on the complex and often controversial funding mechanisms behind our nation's jails. We investigate:

• Public Jails: How are they funded by your local taxes? What role do county budgets and state allocations play?

• Private Jails: Who are the major corporations involved, and how do their contracts and per-diem rates affect taxpayers and policy? Is 'for-profit' incarceration a fair model?

• Th...