The Boring Ecom Podcast
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
Episodes
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This season is sponsored by Lifetimely by AMP - my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and make better marketing decisions.
Andrew Foxwell has been in the trenches longer than almost anyone—from running Facebook ads for 120 members of Congress to scaling Beats by Dre pre-Apple acquisition. He's seen every boom, bust, and algorithm change since the platform's early days.
In this episode, Andrew pulls back the curtain on what's really happening with Meta ads in 2025. Spoiler...
From MySpace Influencer to $10M+ SaaS Exit—How Dennis Hegstad Built LiveRecover
Dennis Hegstad's path from teenage Counter-Strike pro to serial entrepreneur reads like a blueprint for platform-agnostic business building. With exits including LiveRecover's multi-million dollar acquisition by Voyage and a track record spanning meme pages, Fashion Nova's...
Get a 45-Day Free Trial with Alia: The Best Pop Ups In Ecommerce. Let them know the Boring Ecom Podcast sent you to claim this deal.
Drew Arciuolo transformed his family's footwear business into a social media phenomenon by focusing on one simple thing: genuine reactions. From struggling through COVID to 3.5x growth in a single year, Drew reveals ...
Today, we’re joined by AI engineer and viral Twitter phenom Jacob Posel for a deep dive into what he calls vibe marketing—the art of using multimodal AI to generate brand-ready images, ads, and creative direction… without a design team.
Jacob breaks down why the future of ad creation will be prompted, not Photoshopped—and how the brands who learn to speak AI will outpace those still stuck in Figma. He shares his firsthand lessons f...
Get a 45-Day Free Trial with Alia: The Best Pop Ups In Ecommerce. Let them know the Boring Ecom Podcast sent you to claim this deal.
Luca Washenko’s story reads like a case study in chaotic brilliance. From reselling sneakers at 14 to facing lawsuits, debt, and nearly going bankrupt—he’s been through every extreme. But after losing everything, he didn’t just bounce back—he built a $72 million brand powered by TikTok Shop.
In this e...
Matt Epstein’s story is a crash course in modern entrepreneurship. At just 23, he's been through the wringer—he launched a custom product business, lost money despite massive sales, and ended up in debt. But rather than tapping out, he regrouped. Dropshipping helped him regain confidence, and now he's building an agency and new e-commerce ventures.
“E-Commerce is a much harder business than is purported in marketing.”
Today, we’re joined by DTC legend Fan Bi all the way from Australia! With over 15 years of e-commerce experience under his belt, Fan’s peeling back the industry's glossy exterior to expose why the majority of today’s business owners stay poor.
Fan dives deep into the operational challenges that frequently lead to financial strain for e-com businesses of all sort...
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If you want to succeed in the e-commerce world in 2025, you have to be ready to defy some “tried-and-true” industry best practices.
Today we’re joined by growth marketing extraordina...
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In this packed episode, Richie and Joe interview subscription expert Matt Holman about what's actually working in subscription ecommerce right now. Matt breaks down why the standard "subscribe and save 10%"...
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Love 'em or hate 'em, pop-ups are the workhorses of ecommerce list building—but most brands are doing them dead wrong. In this no-BS conversation, Shaan Arora (founder of Alia) reveals why your mystery discount probably sucks, when to reveal your offer, and how to stop pissing off customers who ...
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Is AI really going to transform e-commerce, or is it just another overhyped tech trend? DTC Jacob joins Richie and Joe to share why he believes we're on the cusp of an 'e-commerce renaissance' powered by...
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Ever wonder why some e-commerce brands crush it while others bleed money? In this kickoff to their miniseries with Alia, Richie and Joe break down the exact financial model they use to evaluate business health. No fancy MBA required - just real talk about unit economics, customer retention, and how to know if your business actually makes money. Plus, they share the ...
The M&A market is heating the f*ck up, and Drew Fallon is here to tell you exactly what it means for your brand. After a 3-4 year "desert" in e-commerce acquisitions, big deals are dropping again - but who's going to win? Drew explains why high AOV products are crushing it (hint: getting $200 every 8 months beats $50 monthly subscriptions), why most brands should aim for $10-40M in revenue with 10-20% profit, and the psychology...
Your chart of accounts is the foundation of your e-commerce business - but most brands get it wrong. Jeremy Allen from EcomCPA breaks down the fundamentals of e-commerce accounting, including how to set up your books properly, handle inventory management, and track the metrics that actually matter. No boring accounting jargon, just straight talk about making your numbers work.
Timestamps (02:43) Intro & Why Your Chart of Accoun...
Ever wonder why everyone seems to hate their 3PL? In this episode, Richie and Joe sit down with Alex Pessala from Outerspace Logistics to break down the good, bad, and ugly of 3PL relationships. From pricing traps to tech capabilities that actually matter, Alex keeps it real about what brands should demand from their logistics partners. Whether you're shipping out of your garage or doi...
Ready to simplify your customer acquisition strategy? In this episode, Emma Shanahan from Shopify breaks down everything you need to know about Shop Campaigns - from 2-minute setup to conversion-only pricing. Learn how brands like Caraway drove $1M in sales using this new tool, why you don't need fancy creative or complex pixel integrations, and how to leverage Shop's 150M+ user base. Perfect for busy founders and marketing teams w...
Want to expand beyond just online sales but worried about the tech nightmare? Patrick Joyce, VP of Engineering at Shopify, breaks down how their unified POS system lets you sell anywhere without the typical headaches of managing multiple channels. From pop-ups to permanent retail, learn how brands are driving higher customer lifetime value by connecting their online and offline presence through one seamless platform.
In this episode, Shopify's Patrick Millegan breaks down how the new customer accounts can drive real revenue - not just manage orders. Learn tactical tips for using this often-overlooked tool to boost retention, increase AOV, and create personalized experiences that actually convert. Plus, hear the inside story of how Shopify is making customer accounts a genuine growth lever for merchants.
Read the Boring Edition from Shopify.
Tim...
Ever wonder why the 'boring' stuff matters most? Emma from Shopify's product marketing team joins Richie and Joe to break down why Shopify's latest update is all about making the mundane magnificent. From unverified returns to offline payments, discover how Shopify is fixing those annoying little problems that keep you up at night. Plus, get the inside scoop on how merchant feedback shapes everything Shopify does.
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