Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, values, or family life, this podcast dives deep into the strategies that help your message resonate with your target audience so that you can attract high-paying premium clients. In each episode, Gina shares practical insights on creating website copy that sells, high-converting sales page strategies, and effective messaging for program launches and email sequences that guide clients from interest to investment. Whether you’re a business coach, small business owner, or service-based woman entrepreneur, 7-Figure Copy gives you the tools to ensure your copy drives business growth and connects with clients who are ready to invest in you. Learn to work smarter with copy that attracts high-paying clients, balances business growth, and helps you scale with confidence and purpose. Subscribe now to start building your seven-figure business with compelling, conversion-driven copy that aligns with your goals and values. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website at www.whitehousesm.com Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram at @whitehouse.strategy.marketing—I’d love to hear from you!
Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for.
In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to shady tactics and rushed timelines, I’ll help you vet your next partner with clarit...
Hiring a copywriter can feel like a dream or a disaster.
Because while the right words can grow your business, the wrong writer can leave you with messaging that sounds nothing like you… and copy that doesn’t convert.
In this episode of 7-Figure Copy, I’m pulling back the curtain on what to look for when you’re ready to hire a conversion copywriter, and how to make sure they’re not just a good writer, but th...
If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer.
Here’s what you need to know: every section on your sales page serves a purpose.
And skipping just one (even unintentionally) can be the reason people don’t buy.
In this special Q&A episode of 7-Figure Copy, I’m answering real listener questions about sales pages, conversion copy, and what...
When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience.
But her existing sales page didn’t reflect the caliber of her coaching or the transformational results her program delivers.
In this candid client conversation, Kelly shares what changed after we rewrote her sales co...
You’ve done everything right—crafted a great offer, posted on social media, emailed your list… maybe even ran some ads. But the sales? They’re just not happening.
Before you scrap your entire launch or burn it all down, pause. Because it might not be your offer that’s the problem.
It might be your copy, your audience, or the way the whole thing is being positioned.
In this episode of 7-Figure Copy, I’ll ...
If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes.
In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what her program includes and why it matters. If you’ve ever struggled to communicate the...
Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to Yes
If you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode is for you
Because most of the time, they’re not really saying no.
They’re wrestling with doubt, timing, or fear and your copy didn’t give them the clarity or confidence to move forward.
In this episode...
Let’s be honest—urgency and scarcity work.
But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach.
Because urgency and scarcity aren’t inherently bad.
They’re psychological triggers that can actually serve your audience—when they’re used truthfully, transparently, and ethically.
In this ep...
Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too.
In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven business without sacrificing your revenue or your integrity.
Jan built her caree...
You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like.
Here’s what might be missing: Addressing OBJECTIONS.
In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defensive, pushy, or salesy.
If you’ve ever felt unsure about when or how to ad...
In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions.
These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service.
Whether you’re scaling to seven figures or launching a new offer, this is the copy audit you didn’...
You’ve built the offer. You know it gets results. But the sales? Still sluggish.
If you’ve ever thought, “This should be working better by now,” this episode of 7-Figure Copy is for you.
In our Season 2 opener, we’re diving into one of the biggest messaging mistakes that quietly kills conversions—and how fixing your copy (not your offer) can change everything.
Whether you’re launching a course, product, ...
You’re doing the work. Your offer is strong. Your audience is growing.
But something still isn’t clicking, and sales feel harder than they should.
In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs that sound strategic, but are actually sabotaging your ability to sell your course, product, or service.
If you’ve ever thought, “Maybe I’m the problem,” this episode will help y...
If your sales page isn’t converting like it should… it might not be a sales page at all.
One of the most common mistakes I see in online business is using the wrong page for the job.
Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote your latest offer—confusing a landing page with a sales page can quietly sa...
In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their digital offers—so they’re easier to sell (and easier to deliver).
If you’ve ever wondered why your course, program, or service isn’t flying off the shelves, it may not be your copy—it might be the offer itself. Alyssa...
You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out.
In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover.
We’re zeroing in on the headline and subheadline of her mindset-focused program Positive Intelligence—and you’ll hear the exact before-and-...
We made it to the Season 1 finale of 7-Figure Copy—and I couldn’t be more grateful to have you along for the journey!
In this special Q&A episode, I’m answering some of the most common questions I get about copywriting and website messaging as you scale your business from six to seven figures. If you’ve ever wondered how to tell when your copy needs a refresh—or how to stay consistent without sounding repeti...
As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started.
In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services, and the transformation she now delivers for her clients.
Michelle went from ...
If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is.
In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy into pages that look as good as they read.
Whether you’ve got beautifully writ...
If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message.
In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs—we focus on one of the most overlooked but high-impact elements of an About Page: the ...
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Paper Ghosts: The Texas Teen Murders takes you back to 1983, when two teenagers were found murdered, execution-style, on a quiet Texas hill. What followed was decades of rumors, false leads, and a case that law enforcement could never seem to close. Now, veteran investigative journalist M. William Phelps reopens the file — uncovering new witnesses, hidden evidence, and a shocking web of deaths that may all be connected. Over nine gripping episodes, Paper Ghosts: The Texas Teen Murders unravels a story 42 years in the making… and asks the question: who’s really been hiding the truth?
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!