Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

Wrapping up with part 3 on creating change that sticks. 

Topics include:

• What is the appropriate timing and method of acknowledging the negative impact of a change?

• Incremental changes vs transformative change?

• Partner Dynamics: How can partners set up their relationship to avoid conflicts and allow for necessary change to roll out?

Continuing with part 2 of 3 on driving meaningful and sustainable change towards a more successful organization. C

Topics include:

↳ What happens to objectives and performance reviews when an organization pivots?

↳ Incremental changes vs transformative change?

↳ When and how should an organization communicate change?

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?”

Topics include:

↳ Pricing per participant

↳ Subcontracting

↳ The connection between pricing strategy and marketing strategy, and

↳ How to communicate that your organization is a high-end brand (and worth high-end pricing)

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?” 

Topics include:

↳ Demystify pricing strategies

↳ Explore the tactical parameters, and

↳ Getting clear on the value your organization offers

More fundamental marketing frameworks to focus your business development strategy. 

Topics include:

↳ How to measure the success of your business development initiatives, and when change may be needed?

↳ Is the juice worth the squeeze when it comes to your bus dev investments?

↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand?

↳ DEI, ESG, and other trends on bus dev.

Building from last week, more fundamental marketing frameworks to focus your business development strategy. 

Topics include:

↳ Business development goals and accountability.

↳ Client experience, client touch points, and referrals.

↳ New geographies, virtual offices, and cultural fit with clients.

↳ The Price/Expertise/Trust Model, and

↳ How IP and thought leadership collateral can be used within the business development process.

Continuing on with more ways to design, market, and host a stand-out conference. 

Topics include:

↳ Conference marketing: Attracting the right audience

↳ Panel discussions: Is there a way to make them more engaging?

↳ Conference profits: Reinvest in the conference… or a honeypot for other purposes?

↳ Conference Speakers: What should you be asking speakers to find best-fit talent?

Firms are built through relationships and thought leadership, but can we be more strategic with our efforts? 

Topics include:

↳ Growing your firm through thought leadership

↳ The time investment required to create thought leadership vs billable hours

↳ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and

↳ Business development training opportunities for professional services

Completing our Q&A on corporate culture and work-from-home teams.

Topics include:

💡The impact that recordings of virtual meetings have had on working relationships.

💡Repurposing the “savings” from work-from-home employees to employee perks.

💡The impact and ethics of “moonlighting” by both employees and organizational leaders.

Hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable?

Topics include:

💡 How to create your desired corporate culture.

💡 Hiring for work-from-home roles.

💡 How to teach the right habits and behaviors to work from home employees (and more).

We continue with part 2 on demystifying the coaching industry.

Topics include:

↳ How to find the right fit coach

↳ How to get the most out of that coaching relationship, and

↳ Who should decide what to work on: the client or the coach?

Today, it seems everyone is a coach. So in this session, we are calling out the “coaching industry”… on its proliferation, value, and fees.

We see cheap coaches aplenty, and then there are also exceptionally expensive ones –but are they effective? Let’s put Randall in the hotseat and explore the differences in approach and value, and how clients can get the best from their coaching relationship.

We wrap up part 3 this week on marketing strategies for competitive advantage. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage

Topics include: Frameworks to refresh your marketing, how to use IP in your marketing strategy, and how our content can compete with the AI “junkification” of the internet.

Marketing takes time, costs money, and it doesn’t exist in a vacuum... So how can you differentiate? 🤔 Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage

In this episode we explore marketing approaches that build competitive differentiation for your organization.

We continue this week with how to differentiate yourself and your organization in a complex marketplace. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage

In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.

Closing up our Q&A on recession proofing strategies and cash management best practices.

Topics include:

💡Improving efficiencies

💡Scenario planning

💡Back-pocket options to consider if a situation is dire. (And more.)

Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty.

Topics include:

💡The question of cash: What can you do to preserve it?

💡How do you cut your burn rate, while still investing in critical areas?

💡And when things are very tight, what things can you do, right now, to “find” needed cashflow? (And more.)