The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn: ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities ✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry ✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility ✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes ✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth ✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them ✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise ✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products ✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond sales Aspiring authors building their expert platform Speakers who want to write books to boost their speaking career Experts and consultants ready to establish thought leadership Non-fiction authors seeking to turn books into business assets Solopreneurs building authority-based businesses Conference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.
Episodes
In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you? Join them as they discuss the balance between being helpful and maintaining your authority. L
earn about the hidden costs of over-sharing, strategies for what to give away and what to hold back, and practical tips for turning free value into paying clients. Whether you're ...
In this episode, we explore strategies to boost your book sales for the new year. Join Brad and Dixie as they discuss how to improve your book's online presence, optimize Amazon listings, and increase your chances of getting more reviews.
Learn the importance of selecting the right marketplace, updating book descriptions, and leveraging Amazon ads. Tune in to gain insight into maximizing your book's imp...
In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively.
They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consisten...
In this episode of 'The Experts Journey,' hosts Brad and Dixie reflect on the highs and achievements of 2025, discussing past experiences and future plans. They highlight the milestones of their podcast, now at 46 episodes, and ongoing projects like their 'Conference in a Book' series. They discuss their personal routines over the holiday season, the benefits of using AI in business, and futur...
In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They discuss the importance of delivering ongoing value, pricing strategies, and software options.
The conversation also covers planning with the end goal in mind, growing a subscriber base, and how to avoid common pitfalls. Whether you're a speaker, author, or entrepreneur, this ep...
In this enlightening episode, we delve into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and draft content quickly, it raises critical ethical questions about retaining authenticity and personal voice.
Dixie and Brad discuss strategies to ensure AI-generated content remains true to the creator's style and doesn’t mislead audiences. They share practic...
In this episode, Brad Hauck and Dixie Carlton delve into the real challenges faced by solopreneurs, especially speakers and authors. They discuss the mental, emotional, and practical aspects of running a solo business, from managing time and energy to dealing with the complexities of hiring help.
With insights on leveraging AI, virtual assistants, and remote teams, they provide actionable tips to help solopreneur...
In this episode of the Experts Journey podcast, host Brad talks with Dixie, who is currently in Boston attending the Book Thinkers Conference. They discuss what the conference is all about, highlighting that it attracts top-tier podcasters, bestselling authors, and industry leaders focused on leveraging their expertise in the book and speaking industry.
Dixie shares valuable insights about the intricate strategie...
In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader.
We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry ...
In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global and the complexities and costs involved.
We share personal experiences and practical tips on how to decide which path aligns best with your goals and lifestyle. We also de...
In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies.
Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specifici...
Ever wonder how some people seem to be everywhere, from magazines to podcasts, radio shows, and even TV? Is it luck or strategy?
In this episode, we dive deep into the world of publicity and the real ways you can get your name out there and be seen as the go-to expert. From writing blogs and articles to building authority through interviews and appearances, we cover it all. Learn about the challenges and rewards ...
In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers.
Brad shares his own lead magnet, '10 Extremely Profitable Courses You Can Create in a Weekend,' and receives critique and ...
In this episode, we dive into the perplexing world of website platforms, breaking down the pros and cons of popular options like WordPress, Wix, Squarespace, Kajabi, and Shopify.
Dixie and Brad discuss what really matters when choosing a platform and how to align your choice with your business goals. We also tackle the importance of planning, scalability, and getting the right support to keep your website running...
In this episode of Experts Journey, explore how to leverage your presentations to create multiple streams of income and opportunities. Brad and Dixie discuss how to repurpose your best talks into blogs, social media posts, lead magnets, workshops, and even courses.
Learn practical tips on recording your speeches, using AI to create additional content, and different ways to monetise everything you've worked h...
In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make when trying to grow their audience.
They discuss the importance of sticking to a clear, narrow focus, the necessity of consistency and maintaining a strong email list, and the value of social proof like testimonials and reviews.
The episode also covers the pitfalls...
In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing powerhouse. Dixie shares her journey from running a promotional products company to becoming an expert in the publishing world.
She delves into her experiences of coaching authors, the evolution of her career, tackling tough topics, and balancing her work as a public speaker ...
In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling nerves, structuring messages, and boosting confidence.
The discussion covers the importance of practice, the role of organisations like Toastmasters, characteristics of good speakers, and strategies for speaking clearly. They also hig...
In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his journey from being a teacher to becoming a professional speaker, author, and SEO specialist.
He discusses the transition and challenges of moving into entrepreneurship, his passion for volunteering as a firefighter, and his commitment to ...
In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling.
Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling.
Discover how to gauge the success of your talk and refine your approach based on audience feedback. Perfe...
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