The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business. Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging your knowledge Each episode explores how to turn your expertise into a lead generating asset, create a strong personal brand, and write books, other products, coaching programs, and membership sites that extend your influence. You’ll also discover content and AI driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage. If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
Episodes
In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They discuss the importance of delivering ongoing value, pricing strategies, and software options.
The conversation also covers planning with the end goal in mind, growing a subscriber base, and how to avoid common pitfalls. Whether you're a speaker, author, or entrepreneur, this ep...
In this enlightening episode, we delve into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and draft content quickly, it raises critical ethical questions about retaining authenticity and personal voice.
Dixie and Brad discuss strategies to ensure AI-generated content remains true to the creator's style and doesn’t mislead audiences. They share practic...
In this episode, Brad Hauck and Dixie Carlton delve into the real challenges faced by solopreneurs, especially speakers and authors. They discuss the mental, emotional, and practical aspects of running a solo business, from managing time and energy to dealing with the complexities of hiring help.
With insights on leveraging AI, virtual assistants, and remote teams, they provide actionable tips to help solopreneur...
In this episode of the Experts Journey podcast, host Brad talks with Dixie, who is currently in Boston attending the Book Thinkers Conference. They discuss what the conference is all about, highlighting that it attracts top-tier podcasters, bestselling authors, and industry leaders focused on leveraging their expertise in the book and speaking industry.
Dixie shares valuable insights about the intricate strategie...
In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader.
We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry ...
In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global and the complexities and costs involved.
We share personal experiences and practical tips on how to decide which path aligns best with your goals and lifestyle. We also de...
In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies.
Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specifici...
Ever wonder how some people seem to be everywhere, from magazines to podcasts, radio shows, and even TV? Is it luck or strategy?
In this episode, we dive deep into the world of publicity and the real ways you can get your name out there and be seen as the go-to expert. From writing blogs and articles to building authority through interviews and appearances, we cover it all. Learn about the challenges and rewards ...
In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers.
Brad shares his own lead magnet, '10 Extremely Profitable Courses You Can Create in a Weekend,' and receives critique and ...
In this episode, we dive into the perplexing world of website platforms, breaking down the pros and cons of popular options like WordPress, Wix, Squarespace, Kajabi, and Shopify.
Dixie and Brad discuss what really matters when choosing a platform and how to align your choice with your business goals. We also tackle the importance of planning, scalability, and getting the right support to keep your website running...
In this episode of Experts Journey, explore how to leverage your presentations to create multiple streams of income and opportunities. Brad and Dixie discuss how to repurpose your best talks into blogs, social media posts, lead magnets, workshops, and even courses.
Learn practical tips on recording your speeches, using AI to create additional content, and different ways to monetise everything you've worked h...
In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make when trying to grow their audience.
They discuss the importance of sticking to a clear, narrow focus, the necessity of consistency and maintaining a strong email list, and the value of social proof like testimonials and reviews.
The episode also covers the pitfalls...
In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing powerhouse. Dixie shares her journey from running a promotional products company to becoming an expert in the publishing world.
She delves into her experiences of coaching authors, the evolution of her career, tackling tough topics, and balancing her work as a public speaker ...
In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling nerves, structuring messages, and boosting confidence.
The discussion covers the importance of practice, the role of organisations like Toastmasters, characteristics of good speakers, and strategies for speaking clearly. They also hig...
In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his journey from being a teacher to becoming a professional speaker, author, and SEO specialist.
He discusses the transition and challenges of moving into entrepreneurship, his passion for volunteering as a firefighter, and his commitment to ...
In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling.
Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling.
Discover how to gauge the success of your talk and refine your approach based on audience feedback. Perfe...
In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand.
They discuss how AI tools can assist in maintaining consistency, enhancing online voice, and reducing workload stress. The conversation covers various AI platforms like ChatGPT, Claude, and Gemini, and their applications in creating branded content....
In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwords.
They discuss the pros and cons of each platform, focusing on aspects like printing quality, distribution capabilities, and platform specific updates.
Learn how to choose the right platform based on your goals, budget and audience. T...
In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention and making an impact. Learn what it takes to create an eye-catching and professional cover, common pitfalls to avoid, and the importance of consistent styling for your author brand.
The episode also touches on designing covers for differ...
In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay calm, respond with authority, and turn challenging questions into opportunities to connect with the audience. They discuss techniques such as asking clarifying questions, simplifying responses, handling off-topic or high-level questions...
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