The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business. Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging your knowledge Each episode explores how to turn your expertise into a lead generating asset, create a strong personal brand, and write books, other products, coaching programs, and membership sites that extend your influence. You’ll also discover content and AI driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage. If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
Episodes
In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling nerves, structuring messages, and boosting confidence.
The discussion covers the importance of practice, the role of organisations like Toastmasters, characteristics of good speakers, and strategies for speaking clearly. They also hig...
In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his journey from being a teacher to becoming a professional speaker, author, and SEO specialist.
He discusses the transition and challenges of moving into entrepreneurship, his passion for volunteering as a firefighter, and his commitment to ...
In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling.
Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling.
Discover how to gauge the success of your talk and refine your approach based on audience feedback. Perfe...
In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand.
They discuss how AI tools can assist in maintaining consistency, enhancing online voice, and reducing workload stress. The conversation covers various AI platforms like ChatGPT, Claude, and Gemini, and their applications in creating branded content....
In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwords.
They discuss the pros and cons of each platform, focusing on aspects like printing quality, distribution capabilities, and platform specific updates.
Learn how to choose the right platform based on your goals, budget and audience. T...
In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention and making an impact. Learn what it takes to create an eye-catching and professional cover, common pitfalls to avoid, and the importance of consistent styling for your author brand.
The episode also touches on designing covers for differ...
In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay calm, respond with authority, and turn challenging questions into opportunities to connect with the audience. They discuss techniques such as asking clarifying questions, simplifying responses, handling off-topic or high-level questions...
In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides your diverse audience across platforms towards purchasing your products or services.
Hosts Dixie and Brad discuss strategies for unifying content across various platforms, identifying the right audience, and building a funnel that effectively leads to sales. They expl...
In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can turn memorable experiences into disasters.
They share insights on the importance of professionalism, cohesion, and audience engagement, using a recent experience at a poorly managed event as a cautionary tale. Learn about the significance of reading your audience, maintaining ...
In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow relationships with industry leaders and peers.
Join us as we share strategies for strengthening your network to open more doors, gain insights, and accelerate your business success. Whether you're an introvert or an extrovert, we've got tips to help you navigate networkin...
In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They discuss how solopreneurs and small business owners can often overlook their achievements while chasing new goals.
The discussion highlights the psychological benefits of celebrating accomplishments and learning from past successes to build a repeatable framework for growth. They al...
n this episode, we chat about a common challenge faced by speakers at all levels: nerves.
Join hosts Dixie and Brad as they share personal experiences and effective strategies to stay calm, grounded, and confident on stage. From pre-stage rituals and handling interruptions to priming your audience and leveraging PowerPoint, learn how to turn nerves into an advantage and deliver impactful presentations.
Plus, disc...
In this episode of the Experts Journey Podcast, we discuss how to create a truly authentic voice in your writing and speaking. Authenticity in communication builds connection and credibility with your audience, whether you're on stage, creating content, or posting online.
Hosts Dixie and Brad offer practical tips on defining and expressing your unique voice, the importance of personal branding, and the role ...
Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints.
From your logo to your daily habits, Dixie and Brad emphasize how consistency builds trust and solidifies your position as a trusted authority. They share real-world tips, examples, and delve into topics such as color schemes, social media strategies, and the significanc...
In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts.
Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of a good call to action, and the steps to build an engaging sales funnel. Learn about t...
In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strategies, and tips for effectively engaging with various crowd sizes and settings, from intimate business meetings to large conferences. The duo also touches on the importance of cultural awareness, pacing, and dealing with unpredictable s...
In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance authority and credibility. They delve into personal branding, the importance of authentic storytelling, and how to use books strategically before, during, and after speaking engagements. The episode also touches on utilizing different platfo...
In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disasters, and event cancellations. Through their personal experiences, including dealing with Cyclone Alfred and power outages, they share valuable insights on backup plans, embracing chaos, and maintaining resilience. Join them for a cand...
In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon and IngramSpark, they've got all the tips you need to get your book in readers' hands. Plus, we'll share some awesome tools like Canva, Book Brush, and Placeit to make promoting your book a breeze. Whether you're an...
In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships can lead to a better book. They share personal experiences, tips for choosing the right co-authors, and potential pitfalls to watch out for. Whether you're an aspiring author or a seasoned expert, this episode sheds light on how col...
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