The Private Practice Success Podcast

In episode 44, Gerda delivers a timely and practical crash course on the new contractor arrangements every allied health group practice owner needs to understand. With legislative changes and ATO crackdowns reshaping the way practices can engage independent contractors, Gerda breaks down what’s out, what’s in, and how to protect your business from costly compliance mistakes.

Drawing on her own hard-won experience (and months of lega...

In episode 43, Gerda dives into one of the most misunderstood (and often controversial) topics in allied health private practice: Profit Margins. 

With honesty and practical insight, Gerda unpacks why talking about money isn’t just important for your business, but absolutely essential for your ability to help more people, build a sustainable team, and create long-term impact.

From defining what a profit margin actually is, to explain...

In episode 42, Gerda takes you behind the scenes of the Private Practice Success Academy’s Annual Business Intensive - a transformative two-and-a-half-day event designed to empower practice owners to elevate their business, build meaningful connections, and achieve lasting growth.

This episode is packed with practical insights and honest stories about what it really takes to run (and enjoy!) a thriving private practice. Plus, Gerda ...

In episode 41, Gerda challenges you to dig deep and truly answer one of the most important questions for any private practice owner: What makes your practice different? 

With more allied health businesses entering the market than ever before - and competition for clients and talent at an all-time high - having a clear point of differentiation isn’t just a nice to have, it’s essential for survival and growth.

In this Episode, you will...

In episode 40, Gerda dives into one of the most common questions from private practice owners: What should your practice owner diary (or calendar) look like in order to shift from just surviving to thriving?

Drawing on her own love-hate relationship with scheduling, Gerda unpacks the real-life challenges of balancing productivity, boundaries, and freedom as a business owner.

You’ll learn why the “ideal diary” isn’t about cramming in ...

In episode 39 of the Private Practice Success Podcast, Gerda tackles the tough topic of failure - what it really means, why it happens, and how to turn it into your greatest opportunity for growth. 

If you’ve ever felt stuck, frustrated, or like you’re spinning your wheels trying to scale your practice, this episode is your reality check and roadmap rolled into one.

In this Episode, you will learn (among others):

• The top ten traps...

In episode 38, Gerda tackles one of the most pressing challenges facing private practice owners in 2025: Cash Flow. 

With rising expenses, changes in client spending habits, and economic contraction, it’s never been more important to keep a close eye on where your money is going and where it might be slipping through the cracks.

Drawing on real-world examples and her extensive experience supporting allied health businesses, Gerda wal...

In episode 37, Gerda shares her five best time management hacks designed specifically for busy practice owners. 

Drawing from her own experience as a group practice owner, allied health business consultant, and mum to three kids, Gerda goes beyond the basics to deliver practical, behavioural strategies that can help you reclaim your time, reduce overwhelm, and create more space for the things you love - both in and out of your busin...

In this episode of the Private Practice Success Podcast, Gerda guides you through a practical but empowering mid-year check-up for your private practice. 

We are 6 months into 2025, which means it is time to pause, reflect, and honestly assess how you and your business are tracking against the goals you set back in January. 

Whether you’re on-track or feeling a bit off course, this episode will help you get clarity, regain focus, and...

In episode 35, Gerda invites you behind the scenes for a candid look at what’s happening in her very own group private practice and coaching business for the month of June 2025.

Hear the real-time insights, challenges, and wins as you gain an insider view on the strategies, decision and lessons shaping Gerda's own business decision.

This month’s update covers topics from contractor management and employee recruitment breakthroug...

In episode 34, Gerda shares her ultimate checklist for transforming your website into a powerful, client-attracting asset. 

Drawing on years of hands-on experience and real-life examples, Gerda explains why your website is so much more than a digital brochure. She’ll walk you through practical, actionable strategies to ensure your site is welcoming, trustworthy, and designed to convert visitors into clients. 

Plus, you’ll hear tips f...

In this episode of the Private Practice Success Podcast, Gerda unpacks the essential differences between inbound and outbound marketing for allied health private practices. 

More specifically, Gerda explains why mastering both approaches is key to building lasting referral relationships, attracting new clients, and ensuring a steady, predictable flow of enquiries, no matter the season your practice is in.

In this Episode, you will le...

In Episode 32, Gerda unpacks a game-changing concept for private practice owners, as she explores the traits that differentiate High Achievers from High Performers. 

Drawing from her personal experience and research, Gerda explains that although a High Achiever mindset and functioning is essential for excelling at university and launching your practice, it can and in fact will create barriers towards fully stepping into a visionary ...

In Episode 31, Gerda takes the fear and confusion out of tax planning and transforms it into an empowering process for private practice owners. 

Sharing her personal experiences, Gerda walks you through how tax planning can provide clarity, drive strategic decisions, and set your business up for long-term success.

In this Episode, you will learn (amongst others):

• Why tax planning meetings are more than just a compliance exercise.
• T...

Join Gerda for Episode 30 of the Private Practice Success Podcast, as she breaks down 3 critical financial margins that every practice owner needs to know if they want to build a long-term sustainable and profitable business. 

With her practical and empowering approach, Gerda clearly explains why these margins matter, allowing you to identify critical gaps in your business model.

In this Episode, you will learn (among others):

• The...

In Episode 29 of the Private Practice Success Podcast, Gerda tackles the delicate balance between setting achievable clinical KPIs whilst simultaneously safeguarding your team from burnout. 

Gerda offers practical strategies to help practice owners establish sustainable billable hour targets that support both business success and clinician well-being. This episode is a must-listen for anyone striving to build a thriving practice wit...

In this episode of the Private Practice Success Podcast, Gerda shifts the focus inward to explore you - the practice owner behind the business. 

This episode dives into the personal growth journey that accompanies building and leading a private practice, introducing the Four Stages of Practice Owner Development. 

Gerda offers insights into how your evolution as a Clinician, Business Owner, CEO, and Impact-Entrepreneur shapes the succ...

In this episode of the Private Practice Success Podcast, Gerda tackles the universal challenge faced by private practice owners being....

Overwhelm due to a lack of time.

Join Gerda in this important discussion as she dives deep into the difference between stress and overwhelm, why overwhelm is so pervasive, and how it can paralyse even the most capable practice owner.

In this Episode, you will learn:

• The key differences between st...

In Episode 26 of the Private Practice Success Podcast, Gerda puts on her “bossy boots” to share three critical things you need to STOP doing if you’re serious about growing your private practice. 

These common habits might be holding you back from achieving the business growth and freedom you desire. Gerda breaks down why these behaviours are counterproductive and provides empowering advice to help you shift gears and focus on what ...