FBA Spotlight

How to Use PPC & DSP to Boost Sales with Will Haire - In this episode of the Amazonia PPC YouTube channel, we're joined by special guest Will Hair from BWI's agency to discuss how to effectively combine PPC and DSP advertising on Amazon. Will shares his extensive experience and insights on leveraging both platforms to maximize sales and brand awareness.

In this episode of the Amazonia PPC YouTube channel, we're joined by Will H...

In this insightful episode, we dive deep into the challenging yet rewarding world of balancing motherhood and entrepreneurship with our special guest, Elizabeth Green from Junglr. As a co-founder of an Amazon advertising agency and a mother of six, Elizabeth brings a unique perspective on managing both family life and a thriving business.

Elizabeth shares her journey of building a successful agency while raising a large family, off...

In this eye-opening episode, we dive deep into the world of Amazon review management with special guest Danan Coleman, a seasoned Amazon seller and reviews expert. Discover the secrets to protecting your brand, improving your ratings, and boosting your sales on the world's largest e-commerce platform.

Contents:

0:00 - Introduction 2:20 - Dan's background and expertise 3:54 - The devastating effects of negative reviews 5:00 - Defini...

In today’s episode with Chelsea Cohen, an Amazon seller, inventory expert and co-founder of sostocked.com we cover various issues with inventory management on Amazon including:

• How an Amazon Seller realized the importance of inventory management
• How to handle inventory in UK after Brexit
• Avoiding stock-outs
• Avoiding overstocking
• Importance of communication between Marketing and Inventory team

To learn more about how Chels...

In today's video, my guest was Jana Krekic, founder and CEO of YLT Translations. Learn from Jana about the best ways to get started in international markets.

Learn about: 1) the added value of using native professional translators to translate your Amazon listings 2) what localization means 3) best tips for writing good listings for Spanish, French, and the Italian market 4) mistakes to avoid when doing listings translations 5) 202...

Today's guest was Orion Avidan, the inventory balancing expert from Israel with 10 years of experience. Orion shared her experience with the main problems with inventory management and how to solve them. This topic is more relevant than ever, now that Amazon temporarily stopped inbound shipments into their warehouses.

Learn from this wise lady:

1) how to deal with stock-outs 2) how to deal with excess inventory 3) what is the worst...

In today's video my guest Michael Weir from Inventory Boss, talks about the best ways to logically approach inventory management. Michael has created a software followed by training for Amazon Sellers to get a hold of their inventory. I went through the whole course and I highly recommend it. Too many sellers focus on the front end: PPC, listing optimization, algorhitm, etc. but not a lot of them focus on the business operations s...

In this episode, my colleague Elizabeth Greene from Junglr agency shares the latest strategies for product targeting coming from her experience.

Topics we cover in this video:

1) comparison of results between category level and ASIN level targeting

2) how to run an auto campaign to discover whether product targeting or keyword targeting would work better for your product

3) learn the workaround way for negating products from produc...

In this episode of FBA Spotlight Mac Schlessinger talks about best practices for product listing optimization coming from his rich background of 8 years selling on Amazon and optimizing product listings for other sellers. Learn from the best - as Mac breaks down PL optimization by each stage of the process including optimizing titles, bullet points, product description, A+ content, images and more.

Learn how to ensure you get the i...

In today's interview, we chat with the sourcing expert Meghla Bhardwaj.

Topics we covered:

- changes in the market landscape with the new tariffs for Chinese imported goods - what are the advantages of sourcing from India - how to find export-focused suppliers who design products suited to the western taste - how to search for Indian suppliers online - how to source on trade shows and what are the advantages of doing it personally ...

Hi everyone, In today's interview, I chat with Abe Chomali from xpstrategy.com

Abe shared with me a couple of important tips and tricks on Amazon:

1) Abe shares his rich experience with selling online even before the internet came along :) 2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:50 3) standard campaign setup that they use to figure out where the product fits in the ma...

In this episode, we are talking with the founder of the ZonRanker tool, Jason Landro.

1) Jason tells us his story of how he started selling on Amazon, what mistakes they made and the lessons they learned from them, which enabled them to build and scale a big Amazon FBA business.

2) When scaling the account Jason noticed that there was an open need for streamlining the process of product launch and decided to build his tool.

3) W...