Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth. And yet… your revenue still doesn’t match your effort. Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off. I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works. Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle. If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place. Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity). Next Steps: 🎧 For all things podcast, visit higherpurposemarketingstrategy.com 💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall 💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
Episodes
Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?
You collaborate. But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly...
AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.
You’ll learn how to:
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Feed AI the right context so your copy sounds like you
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Give it structure and SEO direction (so you don’t have to fix it later)
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Teach it empathy by sharing what your audience is really thinking
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Use it...
Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.
Ashley breaks down how to:
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Make your lead magnet fit naturally into your sales funnel
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Choose a topic that solves a...
Most businesses don’t have a sales problem — they have a friction problem.
In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F
rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.
Because when you make it easy to work with you, more people will.
✨ Looking ...Most businesses say “thank you” to their customers — but very few make it memorable.
In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients.
From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships.
Because a real thank-you doesn’t ju...
Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged.
Russell Dickerson- Happen to Me
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy...
- For all things podcast, visit https://higherpurposemarketingstra...
If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing?
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free introductory se...
Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://...
In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free in...
Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or b...
Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free introductory session, visit https://bit.ly/b...
Social media gets all the buzz, but does it really deliver leads?
In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025.
We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search.
If you’ve been wondering how to get more clients without dancing on Reels a...
So many entrepreneurs are burned out by marketing that doesn’t move the needle.
In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth.
Looking for more resources? Ready to work together? Star...Struggling to stand out online? It’s probably a messaging problem.
In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets.
Get ready to stress less, connect more, and build a brand voice that works for you, not against you.
Looking for more resources? Ready to work together? Start here:Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies.
In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms.
If you’re ready to re-think your marketing strategy and grow y...
If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy.
You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results.
Tune ...
Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things?
In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values.
Jillian shares practical questions to help you decide what’s truly worth...
Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners.
In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the...
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