Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy
- Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationships with your customers. On the Higher Purpose Marketing Strategy podcast, we’re going to dive into building customer relationships and generating leads and sales through values-driven marketing. We’ll talk about how values can influence marketing, how messaging should be customer-focused, letting research guide our plans, using metrics to determine what’s worth our time and resources, and how to simplify this whole process. My name is Ashley Conway, and as your podcast host, I’ll leverage my 20 years in the marketing industry, and over a decade working with my own clients, to teach you how to stand out from your competition and attract your best customers. Let’s get to work! Next Steps: - 10 Reasons You Aren’t Standing Out From Your Competition training: https://www.beweirdmarketing.com/stand-out-from-competition - Visit the website: https://www.beweirdmarketing.com/
Episodes
Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman?
In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader.
Looking for more resources? Ready to work together? Start h...If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you.
I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collectin...
In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark th...
In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.
As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable.
Looking for more resources? Ready to work together? Start here:- ...
If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.
We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.
You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot.
Looking for more resources? Ready to wo...In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.
If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.
We'll go through a series of rapid-fire questions (plus some deeper prom...
Is your messaging starting to sound a little… robotic?
You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.
We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.
Looking for more res...If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.
I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.
Looking f...
It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and gr...
In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to ...
If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.
In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”
The short answer? Yes—but it takes intention, not just cuts.
In this episode, we’ll explore:
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8 smart ways to reduce your marketing spend without sacrifi...
With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times. We'll cover: - How tariff changes influence marketing—eve...
On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.
Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book or learn m...
If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow.
Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To boo...
In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Selling Propositions that go beyond price ✅ Actionable strategies to differentiate you...
AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should consider before making AI part of their marketing strategy
On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads.
And I’m answering a listener’s question about how to get leads that are willing to pay her fees.
Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketi...
On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.
And I’m answering a listener’s question about how to test their USP to see if it is effective.
Looking for more resources? Ready to work together? Start here: - For all things po...
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