BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions
BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place. This podcast mirrors how I work with clients: thoughtful, discerning conversations that prioritize clarity over tactics and perspective over constant action. We’ll talk about what actually matters at this stage of business, what doesn’t, and how to stop chasing what’s working for everyone else. The goal isn’t more ideas. It’s better decisions. Want to keep the conversation going? 🎧 Listen to more episodes of BeWeird Marketing 🤍 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com
Episodes
What if your marketing isn’t broken… it’s just good enough?
In this episode, I’m framing marketing the way a doctor might frame symptoms. There are issues that scream for attention — and then there are the ones you can “live with.”
Low energy. Brain fog. Mild pain. You’re technically fine… but not thriving.
Business works the same way.
Major breakdowns get fixed immediately. But flat launches, slow growth, inconsistent engagement, ...
There’s a question I hear quietly, usually with a little guilt attached to it:
At what point should I stop doing my own marketing?
In this episode, I talk honestly about that moment and how to recognize it for yourself, without pressure or sales tactics. Doing your own marketing isn’t a mistake. In fact, it’s often the smartest move in the early stages of business. Your success didn’t happen by accident.
But there comes a point whe...
If your business is doing well but marketing has started to feel heavy, frustrating, or exhausting, this episode is for you.
In today’s conversation, I answer a question I hear all the time from smart, capable women who’ve already built successful businesses:
Why does marketing still feel so hard when I’m doing so many things right?
The answer isn’t that you’re behind, unmotivated, or missing some secret. Often, marketing feels har...
Last fall, I took a step back from creating content, not because I was quitting, but because I needed clarity.
Marketing was starting to feel loud, overwhelming, and disconnected from why I built my business in the first place. So instead of pushing through, I got quiet and asked a different question: What actually matters... for me, my business, and the people I serve?
In this episode, I’m sharing five unconventional decisions I’m...
Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?
You collaborate. But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly...
AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.
You’ll learn how to:
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Feed AI the right context so your copy sounds like you
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Give it structure and SEO direction (so you don’t have to fix it later)
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Teach it empathy by sharing what your audience is really thinking
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Use it...
Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.
Ashley breaks down how to:
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Make your lead magnet fit naturally into your sales funnel
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Choose a topic that solves a...
Most businesses don’t have a sales problem — they have a friction problem.
In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F
rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.
Because when you make it easy to work with you, more people will.
✨ Looking ...Most businesses say “thank you” to their customers — but very few make it memorable.
In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients.
From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships.
Because a real thank-you doesn’t ju...
Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged.
Russell Dickerson- Happen to Me
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy...
- For all things podcast, visit https://higherpurposemarketingstra...
If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing?
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free introductory se...
Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://...
In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free in...
Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or b...
Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free introductory session, visit https://bit.ly/b...
Social media gets all the buzz, but does it really deliver leads?
In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025.
We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search.
If you’ve been wondering how to get more clients without dancing on Reels a...
So many entrepreneurs are burned out by marketing that doesn’t move the needle.
In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth.
Looking for more resources? Ready to work together? Star...Struggling to stand out online? It’s probably a messaging problem.
In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets.
Get ready to stress less, connect more, and build a brand voice that works for you, not against you.
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