Trivera's AI Deep Dive for Digital Marketers

In this episode of the Trivera Deep Dive, Chip and Nova explore the challenges marketing leaders face when deciding whether to switch agencies. They break down the key triggers that prompt these decisions, the risks of chasing empty promises, and how to focus on long-term value and ROI when evaluating potential partners.

Key takeaways:
✅ Common reasons companies start agency searches
✅ How to avoid falling for overpromises...

In this episode of the Trivera Deep Dive, Chip and Nova tackle the marketing costs that sneak up on even the best-planned budgets. From major one-time investments like website redesigns and e-commerce upgrades, to deciding whether to hire in-house or outsource to an agency, this episode lays out how to avoid financial surprises and build a smarter, more resilient marketing plan.

Key Takeaways:
✔ Why one-time costs matter more t...

In this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses should realistically expect to invest each month—and why these costs matter.

Key Takeaways:

• Realistic monthly budgets for SEO, SEM, and local targeting
• What goes into performance reporting and wh...

In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend.

Key Takeaways:

• Learn the typical marketing budget as a % of revenue for your industry
• Understand how digital spend is shifting across sector...

In this episode of the Trivera Deep Dive, Chip and Nova dig into how Trivera helped nationally recognized gardening expert Melinda Myers revitalize her content-heavy website into a fast, secure, and future-ready platform. With a growing audience of radio listeners, readers, and green thumbs from across the country, Melinda needed a site that could keep up with demand—without compromising user experience or content accessibility.

Chi...

In this episode of the Trivera Deep Dive, Chip and Nova explore the tectonic shifts happening in digital marketing—and how they're shaking the foundation of your business. From crumbling cookie strategies to the AI-generated content earthquake, the landscape is changing fast. Are you feeling the tremors, or are you still clinging to outdated structures?

You’ll hear:

• What it means when your website becomes a siloed relic
• Why b...

In this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page, the truth is more nuanced—and more powerful.

Chip and Nova walk through the real goal of your website’s pages (hint: it’s not about visibility, it’s about motivation), and they explain why s...

In this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other manufacturers too.

Key Takeaways:

• Why strategy should always drive design decisions
• T...

In this episode of the Trivera Deep Dive, Chip and Nova dive into why branded podcasts are more than just a trend—they’re a strategic way to amplify your marketing efforts.

They explore how podcasts can turn existing content into shareable, memorable audio experiences. From SEO advantages to boosting brand visibility and creating new sales tools, this episode lays out a compelling case for putting podcasts to work in your strategy.

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🎙 In this episode of the Trivera Deep Dive, Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset.

They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI personalization, and anchoring every piece of your digital strategy. Backed by hard ...

In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital ecosystem.

Chip and Nova explore how smart businesses are using this seasonal shift to...

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that aligns with the Foundation’s mission and delivers measurable results.

Key Takeaways:

• ...

In this episode of the Trivera Deep Dive, Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles.

Millions have tuned in to the Friends of Big Bear Valley live eagle cam, captivated by the dramatic story of resilience, community, and emotional connection. But what does this have to do with digital marketing? Everything.

Join us as we break down the key marketing lessons from this ...

In this episode of the Trivera Deep Dive, Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in how customers find and engage with your business. We’ll cover key strategies for optimizing your profile, from managing reviews to leveraging high-quality visuals and tracking performance metrics.

Want to rea...

In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the four key indicators that you can't afford to ignore. If you've been struggling to achieve your marketing goals, this episode will help you determine if it's time to call in the exp...

In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses need to do to stay visible, and how Trivera is helping clients turn these challenges in...

In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera helped Lippmann, a world-wide leader in rock crushing machinery, unify their global digital presence. Discover how strategic website consolidation, geolocation-based content, and a seamless UX led to a 2,000% increase in conversions.

Key Takeaways:

• How branding inconsistencies impact digital experiences
• The power of a centralized content strategy
• The role o...

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategy, collaboration, and execution behind a website refresh for a general aviation airport, Milwaukee's Timmerman Airport. From enhancing user experience to leveraging data-driven insights, they break down how Trivera modernized the site to better serve pilots, flight schools, and travelers. Listen in as they discuss the challenges, solutions, and the impa...

In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder.

Every day a company delays a website redesign, they’re bleeding revenue, losing customers, and damaging credibility. But what’s the real cost of waiting? Chip and Nova break down the symptoms of a failing website, the hidden financial impact of hesitation, an...