Power of Connection
Each episode, Higher Logic’s Paul Schneider sits down with business and community leaders who’ve seen firsthand how online communities can create stronger connections with customers. Get practical tips, new ideas, and real stories about what works (and what doesn’t) when it comes to growing a community that aligns with your goals and gives your customers a space they’ll value.
Episodes
When Advania set out to launch its customer community, Senior Community Manager Lorena Seco de Herrera Ortega didn’t have a developer or a background in coding. What she did have was a clear vision for a branded, intuitive experience and a willingness to experiment with AI.
In this episode of Higher Logic's “Power of Connection” podcast, Lorena joins Higher Logic’s Paul Schneider to share how she used AI tools like ChatGPT and Copi...
Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community space. Topics covered include:
Paul’s guest on this episode of Higher Logic’s “Power of Connection” is Izzy Neis, Head of Digital at ModSquad. For over 20 years, ModSquad has been providing moderation, customer support, community management, social media, and social listening services for all ranges of businesses with a digital footprint, B2B and B2C. Topics covered include:
- How to build a successful community experience
- What factors should you prioritize w...
Paul’s guest today on Higher Logic’s The Power of Connection podcast is Dani Weinstein, who’s well-known in the community space for running large communities. Dani was on the ground floor in the creation of the Hewlett-Packard social care team, which launched communities that grew to two million members, driving 100 million customers in traffic. He also helped build Domo’s new B2B community, incorporating superfan and voice of the ...
In this episode of Higher Logic's "Power of Connection" podcast, Paul Schneider talks with Eric Stieg, Senior Manager and Head of Community at Anaplan. Eric has had extensive experience starting and running communities for many top brands and brings a wealth of expertise to those currently running customer communities. Topics discussed include:
- What is the “right” KPI for measuring community?
- The first thing you need to do if ...
In this episode of Higher Logic's “Power Of Connection” podcast, Paul Schneider talks with Nicole Saunders, Senior Director of Customer Experience Marketing at Coupa, about customer marketing and how community can play a larger role in it. Coupa makes margins multiply through its community-generated AI and industry leading total spend management platform for businesses large and small.
Topics covered include:
- What does a full...
In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Aily Roper, Senior Manager of Customer Education at Bluebeam. Bluebeam provides digital tools for the AEC (Architecture, Engineering, Construction) industry with over three million users and growing. Topics covered include:
- Scaling customer education.
- Initial issues typically encountered in product education.
- Helping customers learn...
In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Chris Detzel, Senior Community Manager at ZoomInfo. ZoomInfo is the go-to-market intelligence platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
Topics covered include:
- Finding the right community manager role.
- What are the early conversations a community manager at a new...
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