Marketing Ops In 5
Marketing Operations Perspectives & Hot Takes in 5 Minutes or Less. Email questions, feedback, or topics you’d like to hear at: marketingopsinfive@gmail.com
Episodes
Too many teams chase speed and action instead of building the solid foundation and strategy needed for real outcomes.
In Marketing Ops, there is often greater value in addressing broader systemic causes rather than repeatedly treating the same symptoms.
Challenges teams face that keep them from achieving results.
- Focusing on tech over strategy
- Neglecting solid training and onboarding
- Doing the same things while expecting different results
When it comes to ops, it's often much more about mindset than tech.
Discussing the challenge of falling into patterns of either overcomplicating processes or underthinking core foundational structure, using lead source tracking as an example of how easy it is to miss the forest for the trees.
"Let MOps cook."
-Walter White of Marketing Operations
Thoughts on approaching customization with caution in Marketing Ops.
Making the case for a future focus on measured strategy and simplicity over quick actions and complexity.
Exploring overlooked indicators of operational effectiveness and examining how focus and time allocation can reveal readiness.
Ops can often feel like a game of whac-a-mole. A reminder for those who know what I mean.
Underexplored reasons many teams struggle to put marketing ops advice into action that lasts.
My take on 2 common objections I hear when questioning current systems/processes.
If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.
A quick minisode on a relevant topic to many ops departments in 2025 and beyond.
Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.
5 things your marketing ops team should start (or stop) focusing on in 2025:
- Big Picture Goals and Outcomes
- Define Roles and Responsibilities
- Set Priorities and Stick to Them
- Build A Repeatable Project Management Apparatus
- (Stop) Overly Focusing On Tech Alone
Taking the time to focus on a consistent strategy, mindset, and end-to-end system can make us more adaptive and scrappy in the long run.
Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingops
Undervalued focus areas I've noticed in ops lately:
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Training, Onboarding, and Education
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User Experience
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Simplifying and Starting With the Basics
In marketing ops, you can’t always get what you want, but you’ll learn something every time.
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