Marketing Ops In 5

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.

Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.

Multiple cooks in the kitchen can work when they're adding value to the topic at hand, but without clear ownership of ops or focus on high-level outcomes, it quickly becomes counterproductive.

AI is changing things quickly while making some of our most trusted tools and methods feel antiquated. This isn’t just an SEO story, it’s a reminder for ops not to put all their eggs in one basket.

We often rush into solving problems in by zeroing in on symptoms instead of stepping back to see the full picture, which can lead to narrow, short-term fixes. This same reactive mindset often sends us rushing to the finish line, only to lose in the end.

Let's start bringing online advice from pros into real-life work discussions. Here are links to the great posts discussed: 

Post #1 from Evan Kubitschek https://tinyurl.com/mw4fra86 

Post #2 from Liz Willits https://tinyurl.com/58cmhnz7 

Post #3 from Ashley Lewin https://tinyurl.com/2tw7j8bd

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.

Side tangents and distractions can easily become key priorities that pull focus away from the bigger-picture goals we were after in the first place. It might be a good time to rethink how we approach our favorite obsessions.

Sometimes marketing ops is so efficient and effective you don’t even realize it’s there, and that’s the gift and the curse. 

"Know thyself" may be more relevant in marketing ops than we know, especially trapped in a day-to-day and losing sight of where you actually are and where you're trying to go. Time to think different, you know?

Our tech, tools, and tactics are only as good as our input: consistent strategy, mindset, approach, and critical thinking. A quick suggestion for those who keep running into the same issues day in and day out that suck a lot of time.

Here's a question to ask yourself: If you lost your smartphone and cloud services, how many phone numbers could you remember off the top of your head?

Like smartphones, most people have accepted that AI is here to stay, but I believe it's going to change the game more than we can imagine. 

What happens when solutions seem right in front of us but still don’t solve the problem? Sometimes, a bigger-picture perspective is what reveals the real causes behind ongoing issues. Time to think bigger and look beyond the boxes we’ve built. 

Email topic ideas, questions, or comments to: marketingopsinfive@gmail.com

Sometimes it feels like the biggest hurdle in successful marketing ops is acknowledging just how much thought, coordination, and effort goes into it in the first place.

Discussing three recurring topics that often consume significant time and energy for marketing ops teams: form changes/issues, reporting woes, and reliance on tech as a bandaid. #marketingoperations

I spent the last episode asking AI how much it knows about Marketing Operations and was impressed with the responses. The question today: Is AI going to take over the role of marketing ops? Maybe it wants to, maybe it can, but in my view, that doesn’t mean it's a good idea or without caveats. #marketingoperations

Since AI is all the rage, I asked ChatGPT what marketing operations is all about: We covered key elements of successful marketing ops, future trends, and the differences between B2B and B2C approaches. You might be shocked at its knowledge but will have to wait until next episode to hear my thoughts on if Skynet is taking over #marketingoperations just yet

5 areas I believe most leaders & teams in marketing ops tend to overlook but will prove more valuable and impactful in the long term than any tool or budget. #marketingoperations