Marketing Ops In 5

Discussing the challenge of falling into patterns of either overcomplicating processes or underthinking core foundational structure, using lead source tracking as an example of how easy it is to miss the forest for the trees.

"Let MOps cook."

-Walter White of Marketing Operations 

Thoughts on approaching customization with caution in Marketing Ops.

Making the case for a future focus on measured strategy and simplicity over quick actions and complexity. 

Exploring overlooked indicators of operational effectiveness and examining how focus and time allocation can reveal readiness.

Ops can often feel like a game of whac-a-mole. A reminder for those who know what I mean.

Underexplored reasons many teams struggle to put marketing ops advice into action that lasts.

My take on 2 common objections I hear when questioning current systems/processes.

If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.

A quick minisode on a relevant topic to many ops departments in 2025 and beyond.

Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.

5 things your marketing ops team should start (or stop) focusing on in 2025:

1. Big Picture Goals and Outcomes
2. Define Roles and Responsibilities
3. Set Priorities and Stick to Them
4. Build A Repeatable Project Management Apparatus
5. (Stop) Overly Focusing On Tech Alone

Taking the time to focus on a consistent strategy, mindset, and end-to-end system can make us more adaptive and scrappy in the long run. 

Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingops

Undervalued focus areas I've noticed in ops lately:

1. Training, Onboarding, and Education

2. User Experience

3. Simplifying and Starting With the Basics

In marketing ops, you can’t always get what you want, but you’ll learn something every time.

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.

Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.