Curious Business: Insights for B2B Growth
Curious Business is the B2B marketing and growth podcast with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.
Episodes
Is GenAI a revolution or merely an evolution of data-driven innovation and automation? Dan Klein has been at the forefront of data-driven tech for thirty years. From the timeless principles guiding how he helps organisations and the need to test GenAI’s output, to finding the value and championing curiosity, he provided real food for thought in this conversation with Stephen Morris.
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It seems we're awash with data these days. It's meant to improve decision-making and outcomes. While sales data tells us what has happened, it rarely tells us why it happened. It also tells us nothing about what didn't happen. Why did a customer walk away? What didn't they choose — and why?
Today's guest dives into that exact mystery almost every day. Tessa Stuart works in t...
What’s the best way to get employees talking about your business on social media? And is it worth doing? Are people influenced by what people say about their employers? In this episode, Stephen Morris speaks with employee advocacy expert Andrew Seel about the value, tools, benefits and best approaches, as well as its vital role in marketing and brand strategy.
Andrew is an accomplished expert in employee advocacy and social media. ...
Join Christopher Martlew as he shares essential strategies for managing change in the era of AI and rapid business evolution. Managing change is perhaps the most challenging of capabilities, not just for organisations but for individuals, teams and leaders, too. We may not know exactly how the intersection of AI and business will impact our lives, but it will definitely involve significant transformatio...
Stephanie Forrest is the founder and CEO of comms specialists TFD. She joins the podcast to share her experience working with disruptive and emerging technology businesses. From working with startups to global companies, Stephanie shares her expertise in crafting engaging narratives that resonate with diverse audiences.
Hear how the communications landscape has evolved and l...
Karen Green is a retail sales expert, keynote speaker and best-selling author. I wanted to talk to Karen about her latest book – Buyerology – and how understanding buyers helps us sell better.
She started her career as a professional buyer – for Boots and Tesco – before moving to the other side of the negotiating table. Since then, she has used her experience to help busines...
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