Curious Business: The B2B Growth Podcast
Curious Business is the B2B growth podcast for B2B leaders and marketers with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.
Episodes
Two-thirds of co-founded businesses will lose a founder at some point. Sometimes it's dramatic, maybe even existential - businesses sold amid conflict go for circa 40% less. However, the personal toll - the sleepless nights, the stress - rarely gets mentioned because of the NDAs... Jane Hales is trying to stop it getting to that point.
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Work is fragmenting - many companies are building smaller permanent cores, augmented by project-based freelancers. It makes sense on paper. But do we have the skills, processes, and mindset to make it work for everyone involved? Matthew Knight has spent a decade studying this exact area. In this episode, we explore the real gaps between lean-team theory and practice...
How many of the companies or people you admire got where they are by following a process? And how many took advantage of a lucky break or serendipitous pivot? We almost never think about the influence of chance on business strategy — the randomness in the path to every success.
Most B2B software companies are leaving serious money on the table — not because the product isn't good enough, not because the sales team needs more training. It's the pricing strategy. It's not the number you choose, it's everything that comes before it.
Roee Hartu...
We Invest In People is the oldest principle in venture capital. It's also, Soma Pirityi argues, the industry's longest-running paradox. 65% of startups fail due to team-related issues, not because they can't sell or find product market fit. So why can't we better measure, predict and guide startup teams to success?
Soma is the founder of ETA Technologies, the Cambridge-based company that's on a mi...
You couldn't make it up. But Neil Mullarkey does. He co-founded the World Famous Comedy Store Players with Mike Myers, appeared in the Austin Powers films, and has spent 40 years making things up in front of live audiences. For the last 27 years, he's been sharing those skills in boardrooms, with teams, and even with cybersecurity experts. In this epis...
Chris Stone has spent 13 years in the podcast industry, creating audio and video content for major UK publishers like The Telegraph, Evening Standard and New Statesman. He also writes the Podcast Strategy Weekly newsletter. But there's a twist: he doesn't have a podcast of his own. Why?
When brilliant engineering meets marketplace failure, something's broken. Justin Megawarne built Megaslice after watching technically excellent work fail commercially. He shares why go-to-market strategy is as critical as code quality, how his apprenticeship shaped his founder mindset, and what CTO-level leaders get wrong about taking products to marke...
How do you build and fund a business built around a mission that life-changing for your community but doesn’t represent a typical 10x opportunity for investors? Meet Kirsten Jack, founder of Uncommon, the online community where neurodivergent young people can connect, find their people, and build the support networks they need.
At a crossroads in a her career, Kirsten ...
While competitors flood the market with shortcuts and artificial ingredients, Matt Hunt's Protein Ball Company built sustainable business growth the hard way. In this episode, Stephen Morris digs into the real business strategy behind 11 years of profitable operations—from logistics and cash flow management to the scaling decisions that aren't taught in accelerators. A deep dive into what it takes to grow smart, not just fast...
What happens when a business strategist who despises AI-generated content builds an AI writing platform? Nigel Jay Cooper spent a decade coaching professionals on authentic LinkedIn presence—until he decided to fight the flood of "beige" ChatGPT posts by developing software. The twist: he used AI as his development team. In this episode, Stephen uncovers how business people can now develop software without code, why authentic...
Stephen Midgley—your host—took on an unexpected business strategy challenge: navigating broken systems trying to help a loved one trapped in coercive control. In this Curious Business deep dive, hear how he leaned on his background as a systems architect and ChatGPT to diagnose dysfunction, unlock hidden barriers, and build The LINDA Project. A powerful case study in using strategic thinking and AI to solve real-world a...
With ecosystems increasingly outperforming standalone firms, marketing leaders’ key skills may lie in their ability to get their organisations to influence, persuade, enable, and collaborate. In an ever-noisier and more complex market, the companies that can co-create, communicate and change to bring customers value tend to be the winners - but it requires a very different approach.
In this episode, former three-time g...
What’s it like to be a real legacy business? One with a heritage going back over 100 years? How do you navigate new methods, classic products and changing tastes? This is a masterclass in knowing who you are, who your customers are and what you’re about.
Andy Valentine is a food industry veteran who now feels like the proverbial "kid in the sweet shop". He’s responsible for developing direct, B2B and private-label...
Huib van Bockel walked away from his role as Head of Marketing at Red Bull UK and Europe to attempt the impossible: launch a natural energy drink with 60% less sugar and zero artificial ingredients. Every manufacturer said it wouldn't work commercially. But by discovering unorthodox go-to-market paths and seizing unexpected opportunities, Huib built Tenzing into the third-largest energy drink in Tesco and the #1 brand in London uni...
How much can we influence people with advertising? What’s the best way to understand and model buyer behaviour? How should we set about growing market share?
James Hankins has worked in agency, consultant and client roles, tackling these very questions. In this episode, he challenges marketing myths and woolly thinking, and explains why understanding your market matters more than chasing funnels. The conversation blends prac...
Chris Brogan shares some brutally honest insights about leadership, growth and being helpful. He's a self-proclaimed expert at failing, but what does that mean? And how can leaders learn from it to keep their organisations flexible and effective even as they grow at speed?
Ten-time author, executive coach, strategic advisor, writer, photographer and co-host of the internet’s Backpack Show and Playing For Time, Chris is a mast...
In this episode of the Curious Business podcast, we meet Ella McKay, founder of Fatso. The provocatively named chocolate brand is bringing unapologetic indulgence to dark chocolate and putting ethical sourcing at its core. Ella shares the story of her journey from corporate marketeer to entrepreneurial risk-taker, and provides invaluable insights into effective business strategy and how to use consumer ...
How do you turn a 15-person tech shop into a £300m global powerhouse? Is it instinct – or experience? What are the tough calls that fuel B2B growth? And how do you keep ahead and keep pushing forward?
Over the last 15 years, Simon Haighton-Williams, CEO of The Adaptavist Group, has led the company to annual revenues over £300 million. On a mission to make business wor...
How do we move beyond AI hype to take advantage of the real opportunities for business strategy? Who’s using AI well already, how does it reshape reality and who can we learn from? What happens when AI upsets your value chain and how can you maintain your competitive advantage?
In this episode of Curious Business, Stephen Morris welcomes Sangeet Paul Choudary, renowned author and business strategist to Fortune 500 compa...
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